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April 27, 2015 3:17 PM ET

Internet Software and Services

Company Overview of Swirl Networks, Inc.

Company Overview

Swirl Networks, Inc. provides an online service for shopping. The company also offers iPhone application that helps users in shopping by providing information about the retail stores. In addition, it provides a software platform to attract and influence in-store shoppers with micro-targeted digital content and real-time personalized offers delivered to consumers' smartphones while they shop. Swirl Networks, Inc. was founded in 2011 and is based in Boston, Massachusetts.

420 Boylston Street

Boston, MA 02116

United States

Founded in 2011





Key Executives for Swirl Networks, Inc.

Founder and Chief Executive Officer
Chief Financial Officer and Chief Operating Officer
Chief Technology Officer
Vice President of Business Development
Vice President of Product
Compensation as of Fiscal Year 2014.

Swirl Networks, Inc. Key Developments

Swirl Networks, Inc. and Motorola Solutions, Inc. Join Forces to Power Beacon Marketing

Swirl Networks, Inc. announced that it has entered into a strategic relationship with Motorola Solutions, Inc. The two companies will work together in the areas of product, sales and services to support iBeacon technology rollouts in large-scale retail environments. This announcement follows the recent unveiling of Motorola's MPact Platform for Mobile Marketing, which leverages Swirl to power the beacon marketing capabilities for its indoor locationing platform. Together, Swirl and Motorola Solutions will offer retailers the most scalable enterprise-class beacon marketing solution that is currently available in the market. The collaboration creates a number of immediate benefits for retailers including: Swirl and Motorola will jointly sell Swirl's beacon-based in-store mobile marketing platform as a standalone product as well as in conjunction with Motorola MPact, a unified indoor locationing platform that leverages both Wi-Fi and Bluetooth(R) Smart technology. Swirl's platform will be fully integrated with Motorola's Bluetooth(R) Smart Beacons, providing retailers with the option of purchasing beacons from an established retail partner, while taking advantage of Swirl's cloud platform for creating, managing and analyzing in-store mobile marketing campaigns. Motorola will offer the MPact platform and beacon installation and servicing to Swirl customers. This service option will allow retailers to leverage Motorola's nationwide Services team for rapid deployment of large-scale beacon networks spanning thousands of retail locations.

Adrian Tompsett Joins Swirl Networks, Inc. as Vice President of Business Development

Swirl Networks, Inc. announced that Adrian Tompsett has joined as vice president of business development. Tompsett was previously vice president of business development at DataXu.

Swirl Launches Software Platform to Attract and Influence In-Store Shoppers with Micro-Targeted Digital Content and Real-Time, Personalized Offers Delivered to Consumers' Smartphones While They Shop

Swirl launched the first software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop. The Swirl In-Store Mobile Marketing Platform enables retailers to quickly and efficiently make mobile phones an engaging and value-added part of the in-store shopping experience for consumers. Alex and Ani, Timberland, Kenneth Cole, The Blues Jean Bar, Scott James, and Exhale Spa are among the first retailers to deploy the new technology at their retail stores in New York and Boston starting immediately. The Swirl platform combines a next-generation, web-based marketing console with proprietary Bluetooth(R) based sensors and mobile apps to help retailers engage with consumers while they shop. With the platform, retailers are able to drive store traffic, understand the preferences and behaviors of in-store shoppers, and increase retail purchase rates. The in-store experience can be delivered to consumers through the Swirl app or as an add-on to retailers' existing mobile apps.

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