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October 06, 2015 5:34 PM ET

Internet Software and Services

Company Overview of Swirl Networks, Inc.

Company Overview

Swirl Networks, Inc. provides an online service for shopping. The company also offers iPhone application that helps users in shopping by providing information about the retail stores. In addition, it provides a software platform to attract and influence in-store shoppers with micro-targeted digital content and real-time personalized offers delivered to consumers' smartphones while they shop. Swirl Networks, Inc. was founded in 2011 and is based in Boston, Massachusetts.

420 Boylston Street

Boston, MA 02116

United States

Founded in 2011





Key Executives for Swirl Networks, Inc.

Founder and Chief Executive Officer
Chief Financial Officer and Chief Operating Officer
Chief Technology Officer
Vice President of Business Development
Vice President of Product
Compensation as of Fiscal Year 2015.

Swirl Networks, Inc. Key Developments

Swirl Networks, Inc. Introduces Bluetooth Low Energy Beacon for In-Store Mobile Marketing At Scale

Swirl Networks, Inc. introduced advanced, secure and longest-lasting battery powered Bluetooth Low Energy (BLE) beacon. For large-scale retailers deploying thousands of beacons, a longer battery life can generate significant labor cost savings, since batteries don't need to be replaced as frequently. With a six year battery-life, support for multiple beacon communication protocols and a full suite of tools for managing large-scale beacon networks, Swirl's newest beacon hardware offering significantly reduces deployment complexity and maintenance costs for various retailers. Swirl's new beacon complements its software platform that allows retailers and brands to create, manage and deliver in-store mobile marketing campaigns. The introduction of this new beacon follows the company's recent announcement that it has been granted a wide-reaching patent for its innovations in the field of beacon marketing. Swirl's newest beacon leverages the Texas Instruments (TI) SimpleLink CC2640 wireless microcontroller (MCU), which uses 40% less energy than chipsets used by most other beacon vendors. Powered by four AA batteries and an integrated real-time clock with standby mode that allows retailers to turn beacon broadcasts off during non-business hours, the new Swirl beacon offers a battery life that is two to three times that of most other beacons in the market. Compatible with multiple industry-standard beacon protocols including Apple iBeacon, Google Eddystone and Swirl SecureCast, the new beacon is complemented by a full suite of capabilities for managing enterprise beacon networks. These include: Automated provisioning and bulk configuration capabilities for rapid large-scale beacon deployment. A cloud-based software platform for real-time beacon monitoring and remote beacon configuration. An easy-to-use Beacon Manager app that enables beacon testing and location mapping by store associates or authorized servicing agents. Encrypted beacon broadcasts that provide protection against beacon hacking, cloning and spoofing. Over-the-air firmware updates that enable automated access to the latest beacon protocols and technology advances without costly manual intervention.

RetailMeNot, Inc. Partners with Swirl Networks, Inc. to Promote Beacon-Powered In-Store Offers to Shoppers

RetailMeNot, Inc. and Swirl Networks, Inc. announced a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace. The partnership enables more of RetailMeNot's retail and brand partners to engage high intent shoppers by delivering compelling offers to consumers while they shop in specific areas of a brick-and-mortar store. The company will begin to offer Swirl's platform and beacon hardware to its existing retail and brand partners, allowing them to take advantage of a powerful in-store marketing capability. Swirl's platform leverages Bluetooth Low Energy beacons to trigger delivery of highly targeted and relevant digital promotions directly to consumers' smartphones while they shop in stores. The Swirl platform is already being used by leading retailers to power in-store mobile experiences across North America. With this partnership, RetailMeNot will join the Swirl Audience Network, creating the industry's large audience of shopping-focused consumers who can access beacon technology on their mobile devices. RetailMeNot mobile app users who opt-in to the new service will be eligible to receive offers and other promotional content based on their specific in-store location, personal preferences and shopping behavior at participating retail stores.

Swirl Networks, Inc. and Motorola Solutions, Inc. Join Forces to Power Beacon Marketing

Swirl Networks, Inc. announced that it has entered into a strategic relationship with Motorola Solutions, Inc. The two companies will work together in the areas of product, sales and services to support iBeacon technology rollouts in large-scale retail environments. This announcement follows the recent unveiling of Motorola's MPact Platform for Mobile Marketing, which leverages Swirl to power the beacon marketing capabilities for its indoor locationing platform. Together, Swirl and Motorola Solutions will offer retailers the most scalable enterprise-class beacon marketing solution that is currently available in the market. The collaboration creates a number of immediate benefits for retailers including: Swirl and Motorola will jointly sell Swirl's beacon-based in-store mobile marketing platform as a standalone product as well as in conjunction with Motorola MPact, a unified indoor locationing platform that leverages both Wi-Fi and Bluetooth(R) Smart technology. Swirl's platform will be fully integrated with Motorola's Bluetooth(R) Smart Beacons, providing retailers with the option of purchasing beacons from an established retail partner, while taking advantage of Swirl's cloud platform for creating, managing and analyzing in-store mobile marketing campaigns. Motorola will offer the MPact platform and beacon installation and servicing to Swirl customers. This service option will allow retailers to leverage Motorola's nationwide Services team for rapid deployment of large-scale beacon networks spanning thousands of retail locations.

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