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September 02, 2015 2:45 AM ET

Internet Software and Services

Company Overview of Lead Intelligence, Inc.

Company Overview

Lead Intelligence, Inc. operates a platform that tracks the origin and history of every lead event generated. Its platform allows lead buyers, such as schools, agencies, and aggregators; and lead sellers, including organic lead providers, call centers, and aggregators to operate in a trusted environment. The company offers LeadiD Create that generates an identifier for every lead that users create and allows buyers to know what they are buying, and allows sellers to prove that their leads are legitimate. It also provides LeadiD Audit, which allows buyers to set flags and actions on various aspects of a lead's origin and history to make lead buying and contact decisions. In addition, the comp...

Box 492

Gwynedd Valley, PA 19437

United States

Founded in 2011

Key Executives for Lead Intelligence, Inc.

Founder and Chief Executive Officer
Senior Vice President
Chief Revenue Officer
Chief Technology Officer
Vice President of Business Development
Compensation as of Fiscal Year 2015.

Lead Intelligence, Inc. Key Developments

LeadiD Launches Enhanced Solution to Monitor and Audit Leads in Real Time, Ensuring Compliance with Evolving Consumer Privacy Regulations

LeadiD launched an enhanced solution to monitor and audit leads in real time, while ensuring compliance with evolving consumer privacy regulations such as the Federal Communications Commission's (FCC's) Telephone Consumer Protection Act (TCPA). The company's solution with Visual Playback brings unprecedented confidence to those who directly dial consumers by precisely identifying lead-specific, non-compliant consumer data or behavior that can result in costly privacy violations. Key features and benefits of company's enhanced solution include: onVisual Playback: Confirmation that all necessary disclaimers were clearly displayed, and that consumers provided necessary prior express consent to be contacted. The player enables users to progress through the timeline of events and capture specific time-stamped actions to prove compliance and disprove violation claims. onReal-time compliance: Within a single intuitive interface, marketing and sales teams can now easily audit, track and verify TCPA compliance in real-time at the lead level, enhancing integrity of first-party data collection and informing purchases of third-party leads. onData security: Automatic encryption and safe discard of lead-specific personally identifiable information (PII), such as email addresses and phone numbers, leverages a data-matching module to validate consumer-supplied information in a privacy-friendly manner. onZero obstacles: When legal teams are happy, marketing and sales teams gain peace of mind knowing that their consumer intelligence is above reproach, without slowing speed-to-contact.

LeadiD and Ifficient Inc. Announce Expanded Partnership to Support Ifficient's Education Business

LeadiD and Ifficient Inc. announced an expanded partnership to support Ifficient's education business. The project enhances educational institutions enrollment initiatives by leveraging intelligence from LeadiD's platform to provide schools with qualified, highly-relevant prospective student leads. Each month, Ifficient provides education institutions with more than 20,000 qualified leads generated through a mix of first party and third party channels. The partnership opens up Ifficient's lead data to data support from LeadiD's platform, which views more than 100 million lead events each month across a network of more than 400 publishers, including some of the nation's educational institutions. The integration enables a clearer picture of consumer intent, offering qualified leads customized to meet the specific needs of the education industry. In addition to providing more clarity on consumer intent, LeadiD's platform enables Ifficient to assure its qualified leads comply with privacy regulations set forth by the Telephone Consumer Protection Act (TCPA), as well as enrollment regulations set by accreditation boards. LeadiD's platform provides authoritative proof of consumer consent to contact, allowing Ifficient and its customers to take action in real-time.

LeadiD Announces Introduction of New Consumer Intelligence Applications

LeadiD announced the introduction of several specialized applications available in its AppMarketplace, bringing marketers a deeper view of consumer intent. Also debuting is LeadiD Labs, a vehicle for new actionable data tools that customers can test drive. Solutions available in the AppMarketplace run atop the LeadiD platform, providing specialized intelligence in areas from fraud detection to quality scoring and demographics. New applications available include: Estimated Financial Health eScore: Powered by eBureau, a leading provider of predictive analytics and information solutions, the Estimated Financial Health eScore app is a proxy for a consumer's FICO score and allows marketers to make real-time decisions based on predictions of the consumer's financial health. LeadiD Fraud Detection: Powered by Forensiq, LeadiD Fraud Detection applications for first party and third party leads provide the tools to combat risky leads by judging fraud risk and determining sources of fraudulent activity behind leads. Another new aspect of the AppMarketplace is LeadiD Labs, a category of powerful apps that gives marketers cutting-edge insights about their consumers' behaviors. Launching with seven new applications, LeadiD Labs will continue to evolve based on customer feedback and data points revealed by developers.

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