January 16, 2017 2:56 PM ET

Diversified Consumer Services

Company Overview of eDriving LLC

Company Overview

eDriving LLC provides online driving courses. It offers defensive driving and traffic school courses, which help customers dismiss tickets, erase points, reduce insurance rates, and refresh safe driving habits right from home; teen driver's education courses that teach first-time drivers the rules and responsibilities of the road while allowing teens the flexibility to study around their schedule and learning style; and Texas Adult Driver's Ed that provides a way for Texas drivers aged 18 and up to get their driver's license and even take their written license exam from home. The company also provides mature driver improvement courses, which give drivers aged 55 and over the opportunity to e...

5770 Armada Drive

Suite 200

Carlsbad, CA 92008

United States

Founded in 1998





Key Executives for eDriving LLC

Chief Executive Officer
Age: 52
Chief Product Officer
Senior Director of E-Learning
Chief Marketing Officer
Compensation as of Fiscal Year 2016.

eDriving LLC Key Developments

eDriving and FICO Announce Strategic Partnership and New Driver Safety Score

eDriving announced it has partnered with FICO to launch new scoring algorithms to capture driving behavior and develop a transformational risk predictor the FICO® Safe Driving Score. Just as the FICO® Score is the standard measure of consumer credit risk, used by all players in the credit ecosystem, the FICO Safe Driving Score will provide a measure that facilitates consistency and fairness in driver safety assessment. The strategic partnership between eDriving and FICO will be one of the centerpieces of a new "closed loop" driver training and improvement offering by eDriving, called Mentor™. The Mentor offering will initially serve two key marketplace segments: the fleet market and the teen/novice market, with expected launch dates in fourth quarter of 2016 and first quarter of2017, respectively. eDriving's Mentor is a new smartphone telematics solution that will capture acceleration, braking, cornering, speeding, cellphone distraction, and other behavioral data, as well as provide the proprietary, predictive analytics platform to fuel the FICO Safe Driving Score. Furthermore, Mentor will provide a "playlist" of engaging interactive training interventions customized for each driver based on his or her risk profile. FICO has developed the score based on its empirical research of driving behavior inputs known to predict driver performance, risk, and on-road safety performance.

eDriving LLC Announces Executive Appointments

CIP Capital announced the formation of eDriving LLC. eDriving was created by the strategic combination of I Drive Safely and DriversEd.com in the second half of 2014. The company will be located in Oakland, CA and Carlsbad, CA with local offices throughout the United States. The company also announced a series of management additions in conjunction with the creation of eDriving. Celia Stokes joined the company in January 2015 as Chief Executive Officer. Ms. Stokes most recently served as the interim President of Envision Experience. She spent the previous eight years as EVP and Chief Marketing Officer at K12 Inc. In addition, the company announced that Lowell Orelup has joined as Chief Marketing Officer. Mr. Orelup brings over 20 years of leadership experience within technology driven sales and marketing companies, most recently serving as VP of Marketing for Lending Tree. George Montgomery, the previous CEO of I Drive Safely, has been named as Chairman of the Board of eDriving and will partner with Ms. Stokes and the Board to execute the company's long-term strategy.

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