March 01, 2015 7:27 PM ET

Diversified Consumer Services

Company Overview of eDriving LLC

Company Overview

eDriving LLC provides online driving courses. It offers defensive driving and traffic school courses, which help customers dismiss tickets, erase points, reduce insurance rates, and refresh safe driving habits right from home; teen driver's education courses that teach first-time drivers the rules and responsibilities of the road while allowing teens the flexibility to study around their schedule and learning style; and Texas Adult Driver's Ed that provides a way for Texas drivers aged 18 and up to get their driver's license and even take their written license exam from home. The company also provides mature driver improvement courses, which give drivers aged 55 and over the opportunity to e...

5770 Armada Drive

Suite 200

Carlsbad, CA 92008

United States

Founded in 1998





Key Executives for eDriving LLC

Chief Executive Officer
Age: 50
Chief Product Officer
Senior Director of E-Learning
Chief Marketing Officer
Compensation as of Fiscal Year 2014.

eDriving LLC Key Developments

eDriving LLC Announces Executive Appointments

CIP Capital announced the formation of eDriving LLC. eDriving was created by the strategic combination of I Drive Safely and in the second half of 2014. The company will be located in Oakland, CA and Carlsbad, CA with local offices throughout the United States. The company also announced a series of management additions in conjunction with the creation of eDriving. Celia Stokes joined the company in January 2015 as Chief Executive Officer. Ms. Stokes most recently served as the interim President of Envision Experience. She spent the previous eight years as EVP and Chief Marketing Officer at K12 Inc. In addition, the company announced that Lowell Orelup has joined as Chief Marketing Officer. Mr. Orelup brings over 20 years of leadership experience within technology driven sales and marketing companies, most recently serving as VP of Marketing for Lending Tree. George Montgomery, the previous CEO of I Drive Safely, has been named as Chairman of the Board of eDriving and will partner with Ms. Stokes and the Board to execute the company's long-term strategy.

I Drive Safely, LLC Appoints Tony Gentile as Chief Product Officer

I Drive Safely, LLC announced the addition of Tony Gentile to the newly created role of chief product officer. Gentile will lead I Drive Safely's full product strategy, development and product management efforts. Tony Gentile was formerly chief product officer at BUZZMEDIA (now SpinMedia).

I DRIVE SAFELY Announces Appointment of Greg Hallinan as Chief Marketing Officer

I DRIVE SAFELY announced the addition of Greg Hallinan to the newly created role of Chief Marketing Officer, as I DRIVE SAFELY looks to expand its industry leading training programs into new platforms and markets. Hallinan joins I DRIVE SAFELY from Verve Mobile, which he co-founded in 2005 and served as CMO, helping the company grow from a young startup to the leading location-based advertising platform in mobile. The company also announced the recent hiring of Dustin Bauman as Director of E-Learning. Prior to joining I DRIVE SAFELY, Bauman held a similar position at global medical device company ResMed, developing localized online training programs for more than 30 products distributed around the world.

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