July 27, 2017 6:03 PM ET

Internet Software and Services

Company Overview of ReachLocal, Inc.

Company Overview

ReachLocal, Inc. provides a suite of online marketing and reporting solutions to small and medium-sized businesses. The company offers ReachSearch, a search engine marketing product; ReachDisplay, a display advertising product; and ReachRetargeting, which allows target consumers who have previously visited a specific client’s Website, either through a ReachSearch campaign or a ReachDisplay campaign. It also provides ReachSite + ReachEdge solution that provides a professionally designed, mobile-responsive Website optimized to enhance lead generation; ReachCast solution, which helps local businesses build and optimize their Web presence for the purpose of driving online search discovery, power...

21700 Oxnard Street

Suite 1600

Woodland Hills, CA 91367

United States

Founded in 2003

1,300 Employees



Key Executives for ReachLocal, Inc.

Chief Executive Officer
Age: 58
Chief Financial Officer
Age: 54
Chief Product Officer
Age: 41
Chief Strategy Officer
Age: 39
Chief Revenue Officer of North America
Compensation as of Fiscal Year 2017.

ReachLocal, Inc. Key Developments

ReachLocal Announces Earnings Results for the Fourth Quarter of 2016

ReachLocal announced earnings results for the fourth quarter of 2016. For the quarter, the company reported operating revenues of $75.2 million and adjusted EBITDA of $900,000. Revenues and adjusted EBITDA were reduced by the $2.1 million estimated fair value adjustment to deferred revenue obligations as required by U.S. GAAP.

Reachlocal, Inc. Announces New Plugins for ReachEdge, its Marketing, Analytics and Lead Inbox Software

Local, Inc. announced new plugins for ReachEdge, its marketing, analytics and lead inbox software. The plugins allow the software to be instantly deployed on WordPress, Drupal and Joomla Web sites, which represent 85% of all website content management systems on the market. Easily deployed with no IT involvement, these plugins enable one-click access to ReachEdge. ReachEdge helps businesses understand where their leads come from, while improving their overall lead response process. Research shows that 50% of consumers will choose to do business with the company that calls them back first. But many businesses struggle to quickly respond to new contacts. ReachEdge helps businesses solve this problem by providing instant lead notifications and mobile alerts so they can quickly and easily call back every new lead along with marketing automation to help convert more leads into customers. ReachEdge users appreciate the efficiency effectiveness and insights this software provides. ReachEdge enables local businesses to: understand what marketing is driving results through online lead and call tracking and marketing reports; improve lead capture and response through a simple lead inbox with alerts, reminders, classifications, routing and more; convert more leads into customers with automated email programs to help to stay in front of potential customers; get up and running quickly with a company's team dedicated to helping the setup process.

Reachlocal Files Form 15

Reachlocal, Inc. has announced that it has filed a Form 15 with the Securities and Exchange Commission to voluntarily deregister its common stock, par value $0.00001 per share under the Securities Exchange Act of 1934, as amended.

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