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July 06, 2015 7:36 AM ET

Internet Software and Services

Company Overview of Billeo, Inc.

Company Overview

Billeo, Inc. provides a cloud based ad commerce platform that drives consumers to purchase across various environments. It offers XpressBuy, a commerce platform that allows users to make in-the-moment purchases directly from an ad, without having to visit the retail site. The company’s platform delivers conversion rates of traditional click-through advertising and start-to-end attribution for the purchase for retailers. Its platform provides a single set of APIs and SDKs to access product information, and checkout retailers and mobile wallets enabling clients to create a purchase path for purchase customers. Billeo, Inc. was incorporated in 2003 and is based in Santa Clara, California.

2933 Bunker Hill Lane

Suite 140

Santa Clara, CA 95054

United States

Founded in 2003

Phone:

408-512-2125

Fax:

408-654-7646

Key Executives for Billeo, Inc.

Chief Executive Officer and Director
Founder, President, Chief Revenue Officer and Director
Co-Founder and Vice President of Engineering & Operations
Vice President of Finance & Human Resources
Chief Technology Officer
Compensation as of Fiscal Year 2015.

Billeo, Inc. Key Developments

XpressBuy Appoints Guillaume Lelait to its Advisory Board

XpressBuy announced the appointment of Guillaume Lelait to its advisory board. Lelait is a 10-year mobile advertising veteran and has advised some of the brands on their m-commerce strategies. Lelait is currently general manager of FetchSan Francisco, where heis responsible for growth and operations in North America. XpressBuy is an Ad Commerce platform that powers buy buttons and minimizes friction for consumers to purchase within an ad at the moment of interest.

Billeo, Inc. Launches Instant Product Purchase Solution

Billeo, Inc. announced it has launched the instant product purchase solution for the Facebook fan pages and Twitter feeds of some of the sports teams. Enriching the fan experience while driving new sales is the primary objective of these teams' social media. This new solution takes the fan page to the next level by bringing special merchandise offers directly to the site, giving teams an easy way to drive impulse buys. Utilizing the combination of Billeo's XpressBuy checkout service and its social media promotion toolkit, team fan pages can now provide a whole new level of fan interaction. Context-relevant promotions for team merchandise can be directly posted on their Facebook page through 'XpressBuy' links placed within regular social media posts. Using the team's existing ecommerce environment and Billeo's promotion toolkit, the team's social media director can quickly access their entire merchandise catalog for social media promotions, creating instant coupons and buying opportunities within social conversations.

Billeo, Inc. Launches 2-Click Product Purchase Capability Within Facebook

Billeo, Inc. announced it has launched the 2-click product purchase solution for Facebook pages. Utilizing the combination of Billeo's Xpress Buy 2-click checkout service along with its social media promotion toolkit, the San Jose Earthquakes soccer team's Facebook page now provides a whole new level of fan interaction. Context-relevant promotions for Earthquakes product merchandise can be directly posted on their Facebook page through 'Xpress Buy' links placed within regular social media posts. Utilizing this promotion toolkit, the Earthquakes retail manager can quickly access their entire merchandise catalog for social media promotions, creating instant buying opportunities within social conversations. This architecture is a powerful cutting-edge cloud solution that closes the loop by converting awareness and interest into instant buying, right within their Facebook page.

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