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October 13, 2015 8:00 PM ET

Internet Software and Services

Company Overview of Billeo, Inc.

Company Overview

Billeo, Inc. provides a cloud based ad commerce platform that drives consumers to purchase across various environments. It offers XpressBuy, a commerce platform that allows users to make in-the-moment purchases directly from an ad, without having to visit the retail site. The company’s platform delivers conversion rates of traditional click-through advertising and start-to-end attribution for the purchase for retailers. Its platform provides a single set of APIs and SDKs to access product information, and checkout retailers and mobile wallets enabling clients to create a purchase path for purchase customers. Billeo, Inc. was incorporated in 2003 and is based in Santa Clara, California.

2933 Bunker Hill Lane

Suite 140

Santa Clara, CA 95054

United States

Founded in 2003





Key Executives for Billeo, Inc.

Chief Executive Officer and Director
Founder, President, Chief Revenue Officer and Director
Co-Founder and Vice President of Engineering & Operations
Vice President of Finance & Human Resources
Chief Technology Officer
Compensation as of Fiscal Year 2015.

Billeo, Inc. Key Developments

XpressBuy Launches on Four Commerce Platforms Including Demandware and IBM WebSphere

XpressBuy announced integration with four of the world’s e-commerce platforms, including Demandware, IBM WebSphere Commerce, Shopify and Magento. Through these relationships, XpressBuy is now available to an 30% of Top 500 retailers. XpressBuy setup for retailers is achieved through a simple layer of functionality on top of existing e-commerce and m-commerce engines. The platform is highly scalable and works across many different platforms including social, mobile, Web and more. The ubiquity of XpressBuy empowers marketers to create distinct product experiences that increase audience engagement across marketing channels, and allows users to purchase the products they want when they want them. This is oftentimes during short, bursty moments on mobile, satisfying user wants and needs without redirecting the user to the mobile retail website or mobile app, in turn delivering higher mobile conversion rates. All four new XpressBuy partners benefit from a decisive tool that enables their customers to bolster their e-commerce strategy via the ability to dynamically activate commerce experiences anywhere – a necessary feature in the evolving and competitive digital commerce space. Furthermore, the ability to access engagement data from all product interactions, anywhere a user views the product, is another XpressBuy strong suit.

XpressBuy Appoints Guillaume Lelait to its Advisory Board

XpressBuy announced the appointment of Guillaume Lelait to its advisory board. Lelait is a 10-year mobile advertising veteran and has advised some of the brands on their m-commerce strategies. Lelait is currently general manager of FetchSan Francisco, where heis responsible for growth and operations in North America. XpressBuy is an Ad Commerce platform that powers buy buttons and minimizes friction for consumers to purchase within an ad at the moment of interest.

Billeo, Inc. Launches Instant Product Purchase Solution

Billeo, Inc. announced it has launched the instant product purchase solution for the Facebook fan pages and Twitter feeds of some of the sports teams. Enriching the fan experience while driving new sales is the primary objective of these teams' social media. This new solution takes the fan page to the next level by bringing special merchandise offers directly to the site, giving teams an easy way to drive impulse buys. Utilizing the combination of Billeo's XpressBuy checkout service and its social media promotion toolkit, team fan pages can now provide a whole new level of fan interaction. Context-relevant promotions for team merchandise can be directly posted on their Facebook page through 'XpressBuy' links placed within regular social media posts. Using the team's existing ecommerce environment and Billeo's promotion toolkit, the team's social media director can quickly access their entire merchandise catalog for social media promotions, creating instant coupons and buying opportunities within social conversations.

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