October 26, 2016 1:17 PM ET

Household Durables

Company Overview of Casio America, Inc.

Company Overview

Casio America, Inc. manufactures and markets consumer electronics products in the United States. The company offers calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers, graphing scientific calculators, and electronic musical instruments. It also provides DJ products, such as XW-DJ1 DJ controllers and XW-PD1 groove centers for dance music fans to create, mix, and play or produce their favorite tracks. The company was formerly known as Casio, Inc. and changed its name to Casio America, Inc. in August 2007. The company was founded in 1957 and is based in Dover, New Jersey. Casio America, Inc. operates as a subsidiary of Ca...

570 Mount Pleasant Avenue

Dover, NJ 07801

United States

Founded in 1957





Key Executives for Casio America, Inc.

Chief Executive Officer
Managing Director
Age: 35
Director of Strategic Communications and Marketing
Director of Marketing - Electronic Musical Instrument Division
Director of Marketing - Education Division
Compensation as of Fiscal Year 2016.

Casio America, Inc. Key Developments

G-Shock Announces the Debut of the GA500

CasioG-SHOCK announced the debut of the GA500, a brand new model featuring a unique round case shape that will be sold exclusively online starting from October, 2016. Inspired by urban sports, the design of the new watch is modeled after a bike wheel. It features a bold, round face with multi-dimensional hands and is made with a new resin molding technology that reflects a road bike dial-and-wheel motif. The GA500 watches are the first Casio digital-analog models equipped with large front buttons at six o'clock, which activates the stopwatch with one touch. The watch also boasts a retrograde second hand with a dual coil motor, a digital minute LCD display, and slanted buttons for minimal interference. The GA500 comes in three colorways including all black (GA500-1A), white with black accents (GA500-7A), and black with red accents (GA500-1A4). In addition, the GA500 is equipped with standard G-SHOCK technology, including 200M Water Resistance and Shock Resistance. The series also features a LED Light to increase visibility, as well as World Time with 31 time zones that includes 48 cities + UTC, 4 Daily Alarms, 1/10th second stopwatch with a target time alert, 1/10th second countdown timer, and a hand retract function, all in a 48.9mm case. The GA500-1A, GA500-1A4 and GA500-7A will retail for $140 beginning in October 2016, and will be available for purchase online at Macy's, shopcasio.com, and the G-SHOCK Soho Store.

Casio G-SHOCK Releases New GULFMASTER with Quad Sensor Technology

CasioG-SHOCK announced the release of the GULFMASTER GWNQ1000-1A, a new model that introduces Quad Sensor technology, adding a water depth sensor to the watch for the first-time ever alongside the atmospheric pressure sensor (altimeter/barometer), temperature sensor (thermometer), and magnetic sensor for compass readings. Designed specifically for coast guard officers and others who are extremely active at sea, this new addition to the GULFMASTER line is equipped to track changing ocean conditions and help users during intense rescue activities. The GULFMASTER GWNQ1000-1A features an atmospheric pressure sensor to help predict a sudden change in weather conditions, as well as a temperature sensor to read changes in air and water temperature. The watch also comes with a magnetic sensor to help detect bearing, and a water depth sensor to measure an individual's current depth under water. Combined, the five sensor modes (altitude, atmospheric pressure, temperature, depth and compass bearing) are meant to enable the user to assess changing ocean conditions in real time to swiftly rescue a person in need. Each of the sensor modes is displayed on the watch's face, with a button to toggle between sensors on its side. In addition to the Quad Sensor Technology, the GULFMASTER GWNQ1000-1A contains all the features that makes G-SHOCK the leader in absolute toughness. The watch comes equipped with 200M Water Resistance and Shock Resistance, Full Auto Double LED Light, World Time with 31 time zones that include 48 cities + UTC, Barometric Pressure Alarm, Tide Indicator, 4 Daily Alarms and 1 Snooze Alarm, 1/100th second Stopwatch, Countdown Timer, 12/24 Hour Formats, and a Storm Alarm, all in a 48mm case. The GWNQ1000-1A is also the first GULFMASTER model to feature a sapphire crystal, and is accompanied by a special optimized case made of carbon fiber casing and metal pipes for high durability and enhanced water resistance for use in extreme ocean environments. The GULFMASTER GWNQ1000-1A will be available in black with blue accents, and will retail for USD 850 beginning in September at the G-SHOCK NYC SoHo store, select Macy's, select fashion boutiques.

Casio America, Inc.'s G-SHOCK Adds New Vintage Gold Theme to Master of G

Casio G-SHOCK introduced the newest models for its Master of G Series, which feature a vintage-inspired black and gold color scheme. The new GULFMASTER model (GN1000GB-1A) and MUDMASTER model (GG1000GB-1A), offer a stylish, classic look and toughness at an affordable price point. MUDMASTER is a line of watches within the Master of G Series designed for land, sea and air and has earned a strong following for the ability to withstand extreme conditions anywhere on earth. The gold accents on both the GN1000GB-1A and GG1000GB-1A are designed to have a weathered look, as if they've endured years of service. The bezel on the GULFMASTERGN1000GB-1A recalls a ship's porthole that's been exposed to wind and rain, while the gold detail on the MUDMASTERGG1000GB-1A takes on the appearance of tools that have been polished by digging in the ground. Both models feature Twin Sensor technology that makes them truly unique. The sensors are used to control compass bearing and also to measure temperatures. The new watches are also equipped with a bearing memory that indicates the bearing from a starting point to a destination, enabling wearers to quickly check if they are on course. The thermometer sensor measures temperatures as low as -10°C (14°F) and as high as 60°C (140°F). These readings are easy to view, and the measuring unit is 0.1 C or 0.2°F. In addition to Shock Resistance, 200-meter Water Resistance, World Time with 31 time zones that include 48 cities + UTC, 1/100th second Stopwatch with split time, elapsed time, measuring modes as well as first and second place timing, Countdown Timer, 5 Daily Alarms, Full Auto Calendar, and Auto LED light (Super Illuminator), the Gulfmaster model also boasts a Moon Graph and Tide Indicator. The new G-Shock GG-1000 series is designed to be incredibly easy to use, due to its large buttons. Those big buttons enable the wearer to quickly access the compass and temperature features built into the GG-1000. This is particularly important when spending time off the beaten track and the needs require a watch that reacts quickly. The Casio G-SHOCK Master of G Vintage Gold GN1000GB-1A has a case size of 53.4mm and will retail for $300, and the GG1000GB-1A has a case size of 55.3mm and will retail for $320. Both models will be available August 2016 at Macy's, select fashion boutiques.

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