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August 29, 2015 9:13 AM ET

Household Durables

Company Overview of Casio America, Inc.

Company Overview

Casio America, Inc. manufactures and markets consumer electronics products in the United States. The company offers calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers, graphing scientific calculators, and electronic musical instruments. It also provides DJ products, such as XW-DJ1 DJ controllers and XW-PD1 groove centers for dance music fans to create, mix, and play or produce their favorite tracks. The company was formerly known as Casio, Inc. and changed its name to Casio America, Inc. in August 2007. The company was founded in 1957 and is based in Dover, New Jersey. Casio America, Inc. operates as a subsidiary of Ca...

570 Mount Pleasant Avenue

Dover, NJ 07801

United States

Founded in 1957





Key Executives for Casio America, Inc.

Chief Executive Officer
Chief Executive Officer and President of Casio Group
Age: 86
Managing Director
Managing Director
Senior Managing Director
Compensation as of Fiscal Year 2015.

Casio America, Inc. Key Developments

Casio America, Inc. Announces Introduction of the G-SHOCK MUDMASTER into the MASTER OF G Line-Up

Casio America, Inc. announced that it will once again reinforce durability and toughness in timekeeping with the introduction of the new G-SHOCK MUDMASTER into the MASTER OF G line-up this Fall. Designed for defense against disasters, the GWG1000-1A3 and GWG1000-1A9 offer protection from mud, vibration, shock, and other elements. Mud Resistance is made possible through a button guard structure utilizing gaskets within the cylinders and button shafts, as well as a screw lock crown structure that also prevents mud and dust from entering the case. The use of Alpha Gel® at the bottom and sides of the case also provides Vibration Resistance while washers where the band joins the case prevent the lug screws from coming loose. In addition to its Mud Resistant structure, the timepiece is equipped with Triple Sensor capabilities, allowing for reading of altitude/barometric pressure, temperature, and direction. Accurate timekeeping is made possible through Multi-Band 6 technology. Features showcasing toughness include Tough Movement, Smart Access Crown, Tough Movement and G-SHOCK's legendary Shock & 200M Water Resistance. Accuracy and visibility in usage under harsh conditions is showcased through Sapphire Glass, a unique Hand-Shift function, which moves the analog hands out of the way of the digital display when taking sensor measurements, World Time (29 time zones, 29 Cities + UTC), Full Auto Double LED light, Neo-brite Luminous Hands & Markers, 5 Daily Alarms, 1/100th Sec. Stopwatch (24Hr), Countdown Timer (60Min), Day/Date Display, and Full Auto Calendar and Mute Function. Case Size is a formidable 59.5mm H X 56.1mm W x 18mm D and comes in at 119g. The MUDMASTER watch arrives in a bright yellow with black accents and military green with black accents.

Casio America, Inc. to Offer School Tools and Accessories

Casio America, Inc. to offer school tools and accessories for every look and lifestyle just in time for back-to-school. Whether a varsity athlete, mathlete, avid fashionista or just on the hunt for a new back-to-school look, Casio has something for everyone. New classes, new year, new you! Spice up back to school wardrobe with the BABY-G BA110SN sneaker color collection or the new BA120LP leopard collection launching this September. These timepieces will take to class with A+ fashion! Perfect for the classroom or the athletic fields, these shock and water resistant models have trendy, colorful faces with black and white bands respectively. At a great price of $120, this collection is a must for back-to-school shopping list. For another burst of color, Casio'sfx-9750GIIPK offers all of the standard features of an entry-level graphing calculator and is ideal for students in middle school, high school and even college. Available in both blue and pink, the fx-9750GII provides probability, regressions, and unit conversion functions, as well as pie charts and bar graphs. Its icon-based menu is easy to navigate and access functions for a number of common tasks. In addition, the fx-9750GII is permitted for use on all major exams and is available at select retailers nationwide for a MSRP of $49.99. With the retro look making a comeback, Casio's Vintage timepieces are the ideal way to accessorize this fall. This collection, consisting of nine timepieces including the popular LA680WGA-9, never goes out of style. The timepieces have stainless steel bands in either gold or silver that allow to shine through the hallways, and they also include features such as EL or LED-lit displays, daily alarm, countdown timer and a 1/100th second stopwatch. Casio's Vintage Series is the perfect complement to any outfit and is available at select retailers nationwide for a MSRP of $30-$65 depending on the model. From soccer to basketball to cross country, Casio has covered! Casio's Solar Runner Extra Large STLS110H is the perfect workout companion and uses Casio's unique Tough Solar Power technology, which eliminates the need for battery replacement. Other key features include four daily alarms to ensure you're always ready for workout sessions or to split up meal times throughout the day, dual countdown timers for interval training, 1/100 second stopwatch with 120 lap memory to monitor lap and split times for sprints and long distance runs and water resistance up to 100 meters. An ideal option for outdoor sports is Casio's newest PRO TREK men's timepiece, the PRG300. Equipped with Casio's Triple Sensor Technology, the PRG300 provides more accurate data readings to help navigate through any adventure. The timepiece also offers a direction sensor and pressure sensor for compass capabilities, as well as altimeter/barometer readings and a thermo sensor, all enabling the user to effortlessly check—and record—all the needed information on outdoor conditions.

Casio America, Inc. Announces Introduction of Limited Edition Basel Special Version of the G-SHOCK MR-G MRGG1000RT-1A

Casio America, Inc. announced the introduction of a limited edition Basel special version of the G-SHOCK MR-G MRGG1000RT-1A. Designed at Casio'sYamagata Factory in Japan, the limited edition timepiece is crafted with a new titanium alloy treatment Titanium 64. Ti64's composition of 90% titanium, 6% aluminum, and 4% vanadium makes for a material that is seven times harder than pure titanium. Paired with the tough Ti64 protection is a Japan Blue DLC treatment on the case and bracelet, gold front screws and crown, and anti-glare sapphire glass. The finishing touch is a recrystalized bezel that is inspired by the nie pattern that is characteristic of Japanese swords and represents the pinnacle of Japanese craftsmanship. This process gives the bezel and metal plate a rich finish that reflects a distinctive glow in the light. The MR-G Basel limited edition timepiece has an array of superior features, the most pronounced being the hybrid technology of GPS and Multiband 6, allowing for accurate timekeeping at all times, anywhere in the world. Additional features include Shock Resistance, 200M Water Resistance, Tough Solar, Latitude Indicator, Airplane Mode, World Time (29 Time Zones, 40 Cities + UTC), LED (Super Illuminator), Daily Alarm, Full Auto Calendar, 1/20th Sec. Stopwatch (24min), Countdown Timer (24Hr), and Day/Date Display, and a Case Size of 56.0 mm. The G-SHOCK MR-G GPS Atomic Solar Hybrid Basel Special Limited Edition MRGG1000RT-1A will retail for $6,000.00 and be available September 2015 at select jewelers,, and the G- SHOCK NYC Sohostore.

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