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February 07, 2016 10:19 AM ET

Household Durables

Company Overview of Casio America, Inc.

Company Overview

Casio America, Inc. manufactures and markets consumer electronics products in the United States. The company offers calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers, graphing scientific calculators, and electronic musical instruments. It also provides DJ products, such as XW-DJ1 DJ controllers and XW-PD1 groove centers for dance music fans to create, mix, and play or produce their favorite tracks. The company was formerly known as Casio, Inc. and changed its name to Casio America, Inc. in August 2007. The company was founded in 1957 and is based in Dover, New Jersey. Casio America, Inc. operates as a subsidiary of Ca...

570 Mount Pleasant Avenue

Dover, NJ 07801

United States

Founded in 1957





Key Executives for Casio America, Inc.

Chief Executive Officer
Chief Executive Officer and President of Casio Group
Age: 86
Managing Director
Managing Director
Senior Managing Director
Compensation as of Fiscal Year 2015.

Casio America, Inc. Key Developments

Casio G-SHOCK Announces GA110RD-4A and GA201RD-4A

Casio G-SHOCK celebrates Valentine's Day with a pair of timepieces in a new bold red, black and white color-way. The GA110RD-4A features a red case, black band and white accented dial while the GA201RD-4A, showcases fully saturated resin in the bright red color with a high contrast black face with black IP stainless steel bezel. A perfect gift idea for the G-SHOCK lover and collector, both models showcase the toughness and durability that G-SHOCK is recognized for, while offering a color-way that has found itself at the forefront of street fashion trends. Both timepieces offer G-SHOCK's toughness including unparalleled Shock Resistance, 200M Water Resistance and Magnetic Resistance. Standout functionality comes in the form of an Auto LED Light, World Time (29TZ /48 Cities +UTC), 4 Daily Alarms & 1 Snooze, 1/1000th Sec. Stopwatch (100Hr), Speed Indicator (Max1998Unit /H), Countdown Timer (24Hr), 12/24 Hr. Formats and a Mute Function. The GA110RD-4A offers a case size of 51.2mm while the GA201RD-4A is just slightly larger at 52.5mm.

Casio America, Inc.'s G-SHOCK Expands Their Exclusive Range of G-Steel Timepieces

Casio America, Inc. announced G-STEEL 2nd Generation – a distinguished range of timepieces for a man seeking G-SHOCK's legendary performance and technology, wrapped in a more refined appearance. Inspired by adventurers that grew up wearing G-SHOCK, the G-STEEL range offers a pair of timepieces featuring a layered guard structure a new 3D Complex Dial featuring a rotating disc mode indicator and analog format with 3-hands (hr, min, sec) Both watches feature a unique dual-layer stainless steel bezel engineered to expertly resist strong top-down shocks. The GST210D-1A timepiece features an all-over silver bezel and band while the GST210D-9A applies subtle gold detailing to the watch face. The G-STEEL 2nd Generation offers the best in timepiece technology. Both models include shock resistance, 200 M Water Resistance, Auto Super Illuminator LED, Neo-brite Luminous Hands, World Times (31TZ /48 Cities + UTC), 4 Daily Alarms and 1 Snooze, 1/100th Sec. Stopwatch (24Hr.), Countdown Timer (60min), 12/24 Hr. Formats, and a case size of 52.4mm. These GST210D-1A and GST210D-9A G-STEEL timepieces will be available at select Macy's, select jewelers & fashion apparel stores as well as the G-Shock NYC Soho store and both priced at $350.00.

Casio America, Inc. Announces Launch of Two New Models in its Lineup of Professional Digital Keyboards - MZ-X300 and MZ-X500

The MZ-X300 and MZ-X500 will be on display in Casio's booth (#5900) at Winter NAMM 2016, January 21, 2013 - January 24, 2016 at the Anaheim Convention Center in Anaheim, CA. The MZ-Series keyboards come with built-in speakers driven by dual 20-watt amplifiers that deliver a big, powerful sound. The MZ-X300 has 900 preset tone patches and 280 rhythm patterns, while the MZ-X500 features 1,100 preset tone patches and 330 rhythm patterns. With these abundant sound and backing-track options, users can select musical instrument patches to fit a particular performance style. In addition, there are many different rhythm patterns ranging from standard beats used in rock, jazz and pop music to rhythms from various regions of the world. The MZ-X300 and MZ-X500 are capable of 128-note polyphony and feature Digital Signal Processing (DSP) effects that have been programmed based on 20 types of algorithms. Also fitted with a four-band parametric equalizer for precisely adjusting tone, both keyboards offer everything a musician would hope for to perform their very best. Additionally, the keyboards' 5.2-inch (color touch interface) LCD display enables easier operation and more intuitive control for musicians. This display makes it easy to call up and modify any of the rhythms or sound patches. Casio's MZ-X500 offers 16 touch-responsive multi-pads for broadening performance capabilities. The pads can be used to trigger preset patches and samples created by the user, as well as to play back musical phrases, allowing the user to enhance a performance with percussive hits and additional melodies. Auto accompaniment chord progressions can also be assigned to any of the 16 pads, enabling the user to play chord progressions just by striking a pad. This eliminates the need to play chords continuously with the left hand so the user can focus on playing melodies. Similarly the MZ-X300 has 4 multi-pads which can be used for triggering phrases, samples, chords and more. The MZ-X300 comes in an all-black design and the MZ-X500 features a blue design with black accents. Both new keyboards will be available in March 2016 at select music dealers nationwide for a MSRP of $1,099 and $1,499 respectively.

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