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May 25, 2015 1:58 PM ET

Household Durables

Company Overview of Casio America, Inc.

Company Overview

Casio America, Inc. manufactures and markets consumer electronics products in the United States. The company offers calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers, graphing scientific calculators, and electronic musical instruments. It also provides DJ products, such as XW-DJ1 DJ controllers and XW-PD1 groove centers for dance music fans to create, mix, and play or produce their favorite tracks. The company was formerly known as Casio, Inc. and changed its name to Casio America, Inc. in August 2007. The company was founded in 1957 and is based in Dover, New Jersey. Casio America, Inc. operates as a subsidiary of Ca...

570 Mount Pleasant Avenue

Dover, NJ 07801

United States

Founded in 1957





Key Executives for Casio America, Inc.

Chief Executive Officer
Chief Executive Officer and President of Casio Group
Age: 85
Managing Director
Managing Director
Senior Managing Director
Compensation as of Fiscal Year 2014.

Casio America, Inc. Key Developments

Casio Expands EDIFICE Timepiece Collection with Two New Models

Casio America, Inc. announced the introduction of two new models to its line of EDIFICE analog watches. Designed with business travelers in mind, the analog-style EQB-510 and analog-digital style ECB-500 feature multi-dimensional, high-contrast watch faces with dual dial world time in a 12-hour format that enable the wearer to read the time in two cities at a glance, while also offering advanced technological functions such as smartphone connectivity. Mobile Link Technology: The EQB-510 and ECB-500 can both connect to a smartphone [4] with just one push of a button through Casio's Mobile Link Technology. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth SMART, the watch can access the correct time in its current location and for over 300 cities worldwide, even correcting for Daylight Saving Time if needed. Users also have the capability to swap the specified home time and world time with the press of a button, as well as correct alarms and other time settings. Additionally, the phone finder function causes the user's phone to emit a sound to help find its location, even if the phone is on silent. Tough Solar Power: Water resistant up to 100 meters, the new EDIFICE timepieces feature Casio'sTough Solar Power which eliminates the need for battery changes. After a full-charge and without further exposure to light, the EQB-510 has a battery life of approximately 34 months, while the ECB-500 has a battery life of approximately 33 months. The timepieces also have a special power save feature that enables them to power down when not exposed to light for a certain period of time, thus conserving energy. The eco-friendly, solar battery-powered timepieces can be charged even in low or fluorescent light. in June for an MSRP of $300.

Casio America, Inc. Launches G-SHOCK S Series Glamorous Gold, Tribal Rose, and Botanical Rose Collections

Casio America, Inc. launched second S Series collection with three distinct new product series: Glamorous Gold, Tribal Rose and Botanical Rose. This season's S Series collection introduces graphic rose prints and warm metallics with a color punch. Josephine Skriver remains the face of the new S Series campaign, produced by Berger & Wild. The S Series line uplifts the G-SHOCK brand into the contemporary fashiobn space for the female consumer who loves G-SHOCK watches, but feels they may be too large for her wrist. The company will release three S-Series watches globally to retail this April and May 2015: the new collection will embrace all the features usually associated with G-SHOCK. They are all equipped with an auto LED light with afterglow, 5 daily alarms, an hourly time signal, 1/1000 second stopwatch, countdown timer, world time with 29 time zones and are shock resistant and water resistant to 200M. The Tribal Rose collection is available in four color ways: Black Floral, Powder Blue Floral, Red Floral, and White Floral. Each watch is beautifully styled with a floral pattern that has been MAP printed on the bands. The G-SHOCK S-Series ana/digi introductions are also rounding out the spring assortment with a touch of gold – gold on gold, pink on gold and navy on rose gold. The third collection to the spring/summer lineup is the Botanical Rose collection which is equipped with a 5-year battery and EL Backlight with afterglow and Flash Alert for high visibility under low-light conditions. It too is shock resistant and water resistant to 200M, and comes equipped with 2 multi-function alarms, 1/100th stopwatch, countdown timer, 12/24-hour time formats and 48-city world time to help keep the sporty fashionista ready for whatever comes her way. The GMDS-6900F Botanical Rose is available in two bold color ways this May: Red Botanical Rose and Green Botanical Rose.

Casio Offers Stylish Ladies Timepieces with Easy-to-Read Analog Display

Casio America, Inc. announced the addition of four new Ladies Solar Easy Readers to its line of analog timepieces. The LTPS100 series blends style with ease-of-use, and features solar-powered operation as well as water resistance of up to 50 meters to provide further convenience for the wearer. The LTPS100 ladies timepieces use Casio's Solar Power technology, thus eliminating the need for battery changes. After a full-charge, each timepiece has a battery life of approximately three months without further exposure to light. This eco-friendly, solar battery-powered timepiece can be charged even in low or fluorescent light. In addition, the LTPS100 ladies timepieces feature a fashionable and simply-designed three-hand analog display face with date display and large, high-contrast numbers on the dial to make it pleasing to the eye and easy to read. The display casings are round and made of stainless steel, and the timepieces feature quartz movements. There is also a date display for quick reference. Two of the new models, the LTPS100E-1BV and the LTPS100E-7BV, have silver-toned stainless steel expansion bands. The LTPS100D-7BV features a silver-toned stainless steel band with a buckle closure, while the LTPS100L-7BV features a brown faux leather band with buckle closure. The LTPS100 ladies timepieces are available now at select retailers nationwide for an MSRP of $54.95.

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