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October 09, 2015 6:43 PM ET

Household Durables

Company Overview of Casio America, Inc.

Company Overview

Casio America, Inc. manufactures and markets consumer electronics products in the United States. The company offers calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers, graphing scientific calculators, and electronic musical instruments. It also provides DJ products, such as XW-DJ1 DJ controllers and XW-PD1 groove centers for dance music fans to create, mix, and play or produce their favorite tracks. The company was formerly known as Casio, Inc. and changed its name to Casio America, Inc. in August 2007. The company was founded in 1957 and is based in Dover, New Jersey. Casio America, Inc. operates as a subsidiary of Ca...

570 Mount Pleasant Avenue

Dover, NJ 07801

United States

Founded in 1957





Key Executives for Casio America, Inc.

Chief Executive Officer
Chief Executive Officer and President of Casio Group
Age: 86
Managing Director
Managing Director
Senior Managing Director
Compensation as of Fiscal Year 2015.

Casio America, Inc. Key Developments

Casio America, Inc. Announces G-SHOCK Women's Line S Series Releases Multi-Hue Pink Collection in September 2015

Casio America, Inc. welcomes Fall with the debut of its multi-hue G-SHOCK S Series Pink collection. This S Series collection features four variations on a classic pink hue: blush, bubblegum, hot pink, and white with pink face. The multi-hue Pink collection is the first of three Fall releases for the S Series line. The Cool White and Heathered collections debuted at the Spring 2016 New York Fashion Week presentations of Nicholas K and Harbison respectively. Casio will release the Pink S-Series watches globally to retail this September 2015, and the new collection will embrace many of the great features associated with G-SHOCK. They are all equipped with an auto LED light with afterglow, 5 daily alarms, an hourly time signal, 1/1000 second stopwatch, countdown timer, 48-city world time with 29 time zones and are shock resistant, magnetic resistant and water resistant to 200M. The S Series line was designed to bring the G-SHOCK brand into the contemporary fashion space for the female consumer who loves G-SHOCK watches, but feels they may be too large for her wrist. G-SHOCK continues to offer brilliant technical innovations through S-Series but now extends itself into presenting watches as a sporty fashion accessory. The S Series collections are available at Nordstroms, Macy's and select department stores, as well as G-SHOCK Soho NYC store, and online. Price point for the Pink collection is $130.00.

Casio America, Inc. Introduces New Model the AP-700

Casio America, Inc. is continuing to amp up its widely popular Celviano digital piano line with the introduction of a new model " the AP-700. Equipped with many of the features musicians have come to know and love in the Celviano line, the AP-700 features three world class grand piano sounds, improved speaker system, LCD display and audio accompaniment with Concert Play mode. Casio has joined in collaboration with C. Bechstein, renowned piano maker, to develop the "Berlin Grand" tone, a balanced, elegant sound with a clearly defined shape. To create its exquisite clarity of tone and vibrancy, Casio analyzed the tone color of the ultimate C. Bechstein masterpiece, the D282. The resulting sound, which meets the approval of even C. Bechstein master piano maker Werner Albrecht, has been incorporated into the CELVIANO AP-700 as "Berlin Grand." In addition to the "Berlin Grand," the AP-700 also features piano sounds from a Hamburg grand and Vienna grand. The AP-700's world-class piano sounds can be experienced through Casio's Tri-Sensor 88-note scaled hammer action keyboard with simulated ebony and ivory keys. This combination of piano tones along with Casio's scaled hammer action, provides players the experience of owning three of the finest pianos on earth. Designed with an enhanced Concert Play feature, musicians can play along to 10 different classical pieces. For each of these 10 pieces, recordings of a symphony orchestra are included and users can select to hear them with or without the piano accompaniment. There is also a lesson feature which allows musicians to practice a piece at a slower tempo until they are ready to play it at normal tempo with the orchestra. The 10 pieces are appropriate for a variety of skill sets from beginner to advanced. Furthermore, the AP-700 features a LCD display and a Grand Acoustic Sound System that faithfully represents the sound of a grand piano as it emanates from above and below the soundboard. The multi-channel amplification system creates an immersive sound field like that of a 9-foot concert grand for both the player and audience. The Casio Celviano AP-700 also offers the: 256-note polyphony; 26 new tones (including 3 new Grand Piano tones); 10 user songs; Duet mode; Split and layer capability; and USB and standard MIDI ports. Casio's Celviano AP-700 is available at select piano dealers nationwide for a $2,999.

Casio America, Inc. Launches S Series Heathered Collection

Casio America, Inc. announced launch of the S Series Heathered collection. The new S Series Heathered collection comes in 4 color ways, purple, orange, white and yellow, each inspired by heathered pattern sportswear. Each timepiece features the interwoven speckled pattern of a sporty heathered top or pant. Inspired by the athleisure trend, the watches incorporate a unique textured look that easily complements the modern woman's work day or workout attire. Casio will release the S-Series Heathered watches globally to retail this October and the new collection will embrace all the features usually associated with G-SHOCK. They are all equipped with an auto LED light with afterglow, 5 daily alarms, an hourly time signal, 1/1,000 second stopwatch, countdown timer, 48-city world time with 29 time zones and are shock resistant, magnetic resistant and water resistant to 200M. The S Series collections are available at Nordstroms, Macy's, select department stores and fashion boutiques, as well as G-SHOCK Soho NYC store, and online at Price point is $160.00.

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