April 29, 2016 3:09 PM ET

Household Durables

Company Overview of Casio America, Inc.

Company Overview

Casio America, Inc. manufactures and markets consumer electronics products in the United States. The company offers calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers, graphing scientific calculators, and electronic musical instruments. It also provides DJ products, such as XW-DJ1 DJ controllers and XW-PD1 groove centers for dance music fans to create, mix, and play or produce their favorite tracks. The company was formerly known as Casio, Inc. and changed its name to Casio America, Inc. in August 2007. The company was founded in 1957 and is based in Dover, New Jersey. Casio America, Inc. operates as a subsidiary of Ca...

570 Mount Pleasant Avenue

Dover, NJ 07801

United States

Founded in 1957





Key Executives for Casio America, Inc.

Chief Executive Officer
Managing Director
Age: 34
Director of Strategic Communications and Marketing
Director of Marketing - Electronic Musical Instrument Division
Director of Marketing - Education Division
Compensation as of Fiscal Year 2015.

Casio America, Inc. Key Developments

Casio America, Inc. Reinforces Their G-SHOCK Master of G Line with Three New Timepieces in a Striking Rescue Red Color Theme

Casio America, Inc. reinforces their G-SHOCK Master of G line this April with three new timepieces in a striking Rescue Red color theme. The three watches in the collection cover the Master of G spectrum of air, land, and sea and are designed to withstand extreme conditions. They include the GPW1000RD-4A Gravitymaster, the GWG1000RD-4A Mudmaster, and the GWN1000RD-4A Gulfmaster. Each of these advanced, durable watches demonstrate the absolute toughness that G-Shock is known for, paired with specialized functions and a modern style and feel. The GPW1000RD-4A Gravitymaster is built for the air with Triple G Resist construction, GPS Atomic Solar Hybrid technology and oversized numerical indicators for at-a-glance readability. As its name suggests, the GWG1000RD-4A Mudmaster is mud resistant, as well as being shock resistant and vibration resistant. It includes a Triple Sensor (Altimeter/Barometer, Thermometer and Compass) as well as a carbon-fiber insert band. The last timepiece of this series, the GWN1000RD-4A Gulfmaster, also includes Triple Sensor technology, but adds a barometric tendency alarm, Tide Indicator, and Moon Graph. All three models include Shock Resistance, 200M Water Resistance, Tough Solar Power, Smart Access electronic crown, and Multiband 6 Atomic Timekeeping allowing for automatic timekeeping from anywhere in the world. The GPW1000RD-4A will retail for $950 USD, the GWG1000RD-4A for $750 USD, and the GWN1000RD-4A for $500 USD. The Casio G-SHOCK Master of G Rescue Red series will be available this April at the G-SHOCK NYC Soho store, select Macy's, and key select independent jewelers.

Casio America, Inc. Releases GP-400BK, the Newest Model in its CELVIANO Grand Hybrid Lineup

Casio America, Inc. announced that it will release the GP-400BK, the newest model in its CELVIANO Grand Hybrid lineup. The CELVIANO Grand Hybrid pianos combine the advantages of both digital and acoustic pianos, while delivering the performance of a grand piano in tone, keyboard quality and playing comfort. The company previously released two pianos in the CELVIANO Grand Hybrid lineup in 2015– the GP-500BP and GP-300BK – and both were equipped with the company's AiR Grand Sound Source and Grand Hammer Action keyboard. This keyboard is made with full-length wooden grand piano keys, using the same materials and processes as the C. Bechstein grand pianos. Casio's action mechanism sends a hammer along the same vertical path as a grand piano, with the same essential weighting and pivot points providing a faithful uncompromising feel. These models also featured piano tones jointly developed with the piano maker C. Bechstein. The new GP-400BK comes with the three historically popular grand piano sounds featured in the GP-500BP and GP-300BK, as well as the same reliable key response and supple playing comfort. New with the GP-400BK is the design, which boasts a curved rear panel and thicker side panels and legs. The height from the keyboard to the music stand has also been made the same as a conventional grand piano, for an experience even more like that of playing a grand piano. In addition, Casio used a black wood grain finish for the entire piano to give it a dignified look. All of these design features come together in this latest elegant model in the CELVIANO Grand Hybrid lineup.

Casio America, Inc. Announces Two New Additions to G-Shock Mudmaster Line-Up for Spring 2016

Casio America, Inc. announced two new additions to the G-Shock Mudmaster line-up for Spring 2016. Designed for absolute defense against disaster, both the GG1000-1A3 and the GG1000-1A5 offer protection from mud and other natural elements with the exclusive mud-resist gasket. The GG1000-1A3 is designed with an army green urethane band while the GG1000-1A5 is featured in desert tan. In addition to G-Shock's central absolute toughness, this series delivers advanced features including the Twin Sensor technology of built-in compass and thermometer. Both models include Shock Resistance, 200M Water Resistance, Digital Compass /w/Bearing Memory, Thermometer, Auto LED Light (Super Illuminator), World Time (31TZ /48 Cities + UTC), 4 Daily Alarms & 1 SNZ, 1/100th Sec. Stopwatch (24Hr), Countdown Timer (60Min), 12/24hr Format with a case size of 55.3mm. The Casio G-SHOCK Mudmaster will be available this May at the G-SHOCK NYC Soho store, select Macy's and fashion boutiques. The series will retail the GG1000-1A3 and the GG1000-1A5 at $320.

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