September 29, 2016 4:48 PM ET

Leisure Products

Company Overview of The Burton Corporation

Company Overview

The Burton Corporation provides snowboarding gear, apparel, and related products for men, women, and youth. It offers snowboards, boots, bindings, and tools and accessories; jackets, tech fleeces, hoodies, sweaters, shirts, tees, tanks, pants, shorts, hats, beanies, outerwear, belts, and accessories; necessities, such as first layers, socks, gloves, and mitts; and goggles, lenses, and helmets. The company also provides backpacks, shoulder bags, travel bags and luggage, snowboarding gear bags, and specialty bags. It markets its products through its own stores, partners’ stores, online dealers, and its online shop in North America and Europe. The Burton Corporation was founded in 1977 and is b...

80 Industrial Parkway

Burlington, VT 05401

United States

Founded in 1977





Key Executives for The Burton Corporation

Co-Owner and Chief Executive Officer
Founder, Co-Owner and Chairman
Senior Vice President of International Business
Chief Creative Officer
Compensation as of Fiscal Year 2016.

The Burton Corporation Key Developments

The Burton Corporation Presents at Demandware XChange Conference 2016 (Americas), Apr-04-2016

The Burton Corporation Presents at Demandware XChange Conference 2016 (Americas), Apr-04-2016 . Venue: Diplomat Resort & Spa, Hollywood, Florida, United States. Speakers: Matthew Ames, eCommerce Manager.

Burton Announces Executive Changes, Effective Feb. 1, 2016

Burton announced a new leadership structure with company co-owner Donna Carpenter assuming the role of CEO and long-time Burton executive John Lacy becoming president. The changes go into effect Feb. 1, 2016. Current Burton CEO Mike Rees is transitioning to be closer to family in Pennsylvania and will continue to work with Burton as a full-time senior financial adviser. Jake Burton, founder and co-owner of Burton Snowboards, will continue in his current role as chairman. Donna Carpenter will work closely with John Lacy in his new role as president. Lacy will report directly to her to 'ensure Burton's vision for the brand and the business are fulfilled'. Carpenter will also continue to oversee sustainability, legal, the Chill Foundation, human resources, and U.S. sales. The Chill Foundation introduced underprivileged children to snowboarding. As Burton's new president, John Lacy will oversee product, marketing, operations and finance. He will also lead Burton's international business in Europe, Asia-Pacific and Canada.

Casio G-SHOCK Partners with Burton Snowboards for G-SHOCK x Burton GW9400BTJ-8 Rangeman

CasioG-SHOCK and Burton Snowboards created a custom timepiece using one of G-Shock's high-performing models, the Rangeman to create their second edition collaboration watch. The limited edition G-SHOCK x Burton GW9400BTJ-8 Rangeman is built for survival and designed to withstand the harshest environments. The Burton Rangeman comes fortified with G-SHOCK's legendary Shock Resistance and 200M Water Resistance and is fully loaded with V3 Triple Sensor Technology allowing for altimeter, compass and barometer/thermometer readings. A dedicated sensor button, developed specifically for the Rangeman to withstand harsh impacts via its unique cylindrical structure, delivers single point access to critical information. Additional features include Sunrise & Sunset Data, Time Stamp (40 Records), Tough Solar Power, Multi-Band 6 Atomic Timekeeping allowing for automatic time changes in any time zone, Full Auto LED (Super Illuminator) Light, World Time 31 Time Zones (48 Cities + UTC), 4 Daily Alarms + 1 Snooze Alarm, 1/100th Sec. Stopwatch (1,000 Hr), Countdown Timer (24 Hr) and 12/24 Hour Time Formats. A key motif for both G-SHOCK and Burton, camouflage was incorporated into the design in winter shades of light blue and stark white on the watch band. The G-SHOCK x Burton Snowboards timepiece – GW9400BTJ-8 Rangeman will retail for $480 and will be available in December 2015 at the G-Shock NYC SoHo store, select fashion boutiques, department stores and jewelers.

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