January 30, 2015 10:00 AM ET

Textiles, Apparel and Luxury Goods

Company Overview of prAna Living LLC

Company Overview

prAna Living LLC manufactures outdoor and yoga apparel. The company was founded in 1992 and is based in Carlsbad, California. As of May 30, 2014, prAna Living LLC operates as a subsidiary of Columbia Sportswear Company.

3209 Lionshead Avenue

Carlsbad, CA 92010-4710

United States

Founded in 1992





Key Executives for prAna Living LLC

Chief Executive Officer
Design Director
Director of Sustainability
Vice President of Sales
Compensation as of Fiscal Year 2014.

prAna Living LLC Key Developments

prAna Announces the Appointment of Pacho Bedoya as Director of International Sales, Effective February 2, 2015

prAna announced the appointment of Pacho Bedoya as director of international sales, effective February 2, 2015. In his new role, Bedoya will be responsible for developing, expanding and managing prAna's emerging international business by seeking strong distribution partners in key markets. He will report directly to prAna vice president of sales, Sasha Dietschi-Cooper. With over a decade in the apparel and accessories industry, Pacho brings experience in strategic brand and marketplace development, as well as sales management and operations, in international markets. During 10 years at Oakley, he managed several international territories, was the General Manager for Latin America, and most recently was focused on developing a robust retail franchising program.

prAna Names Sasha Dietschi-Cooper as Vice President of Sales, Effective January 5, 2015

prAna announced the appointment of Sasha Dietschi-Cooper as Vice President of Sales, effective January 5, 2015. In his new role, Dietschi-Cooper will lead the company's distribution strategies for continued growth in North America, while also working to establish and expand prAna's brand presence in international markets. He will report directly to prAna CEO Scott Kerslake. Dietschi-Cooper brings 16 years of sales and marketing experience in the active apparel and equipment industry. He has served since 2009 as Burton Snowboards' head of North American sales. He has been affiliated with the Burton brand in various sales roles since 2004, prior to which he was a principal manager of an independent sales agency that represented an assortment of leading active lifestyle brands.

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