Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

April 21, 2015 7:33 PM ET

Textiles, Apparel and Luxury Goods

Company Overview of prAna Living LLC

Company Overview

prAna Living LLC produces and markets clothing for climbing and yoga. It offers tops, bottoms, dresses and skirts, and accessories for men and women. The company sells its products through its stores in Boulder, Denver, San Francisco, Portland, and Minneapolis; online; and through specialty retailers in the United States, Canada, Europe, and Asia. The company was founded in 1992 and is based in Carlsbad, California. As of May 30, 2014, prAna Living LLC operates as a subsidiary of Columbia Sportswear Company.

3209 Lionshead Avenue

Carlsbad, CA 92010-4710

United States

Founded in 1992





Key Executives for prAna Living LLC

Chief Executive Officer
Age: 48
Design Director
Director of Sustainability
Director of International Sales
Vice President of Sales
Compensation as of Fiscal Year 2014.

prAna Living LLC Key Developments

prAna Announces the Appointment of Pacho Bedoya as Director of International Sales, Effective February 2, 2015

prAna announced the appointment of Pacho Bedoya as director of international sales, effective February 2, 2015. In his new role, Bedoya will be responsible for developing, expanding and managing prAna's emerging international business by seeking strong distribution partners in key markets. He will report directly to prAna vice president of sales, Sasha Dietschi-Cooper. With over a decade in the apparel and accessories industry, Pacho brings experience in strategic brand and marketplace development, as well as sales management and operations, in international markets. During 10 years at Oakley, he managed several international territories, was the General Manager for Latin America, and most recently was focused on developing a robust retail franchising program.

prAna Names Sasha Dietschi-Cooper as Vice President of Sales, Effective January 5, 2015

prAna announced the appointment of Sasha Dietschi-Cooper as Vice President of Sales, effective January 5, 2015. In his new role, Dietschi-Cooper will lead the company's distribution strategies for continued growth in North America, while also working to establish and expand prAna's brand presence in international markets. He will report directly to prAna CEO Scott Kerslake. Dietschi-Cooper brings 16 years of sales and marketing experience in the active apparel and equipment industry. He has served since 2009 as Burton Snowboards' head of North American sales. He has been affiliated with the Burton brand in various sales roles since 2004, prior to which he was a principal manager of an independent sales agency that represented an assortment of leading active lifestyle brands.

Similar Private Companies By Industry

Company Name Region
Technetics Group, Inc. United States
B. Boston & Associates, Inc. United States
Black Hills Jewelry Manufacturing Company United States
Cozy Bug, LLC United States
QuickTop Shelters, LLC United States

Recent Private Companies Transactions

April 29, 2014

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
NYC2012, Inc. United States
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact prAna Living LLC, please visit Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at