La Quinta Corporation owns and operates limited-service hotels primarily serving the upper-midscale and midscale segments in the United States. Its amenities and facilities include guest rooms and suites, swimming pools, fitness centers, restaurants, shops, meeting spaces, and business centers. The company also operates and provides franchise services to various hotels in the United States, Canada, and Mexico. It serves business and leisure travelers. La Quinta Corporation was formerly known as Meditrust Operating Company and changed its name to La Quinta Corporation in June 2001. The company was founded in 1968 and is based in Irving, Texas. La Quinta Corporation operates as a subsidiary of...
909 Hidden Ridge
Irving, TX 75038
Founded in 1968
La Quinta Inn & Suites Hotels Announces Executive Appointments
Mar 15 15
La Quinta Inns & Suites hotels reported the hiring of Vicki Cutwright as Vice President of Consumer Insights & Analytics and David Sims as Vice President of Loyalty Marketing. According to a release from the company, both will be based at La Quinta's headquarters in Irving, Texas and will work cross-functionally across the organization to collaborate with members of the Marketing, Finance, Sales, Operations and Information Technology teams on various strategic initiatives. As Vice President of Consumer Insights & Analytics, Cutwright will lead Guest Insights and Analysis for La Quinta Inns & Suites and will manage the brand's market research function as well as the internal analysis team responsible for measuring performance and providing actionable insights to drive incremental revenue and profit. In this role, she will provide data-driven insight that will help optimize the guest experience, as well as programs in Marketing, Ecommerce, Media, Loyalty and Sales. In the role of Vice President of Loyalty Marketing, Sims will be responsible for the design, development, ongoing management and long-term enhancement of the La Quinta Returns program, which has more than nine million members. He will create and drive the strategy to improve member acquisition, activation and retention of customers through various initiatives and promotions. Sims will also partner with franchisees to share strategic insight and articulate the benefits of the La Quinta Returns program. Cutwright has consumer insights, analytics and strategy expertise in the hospitality, financial services and packaged goods sector. She joins La Quinta from CROS Partners. Prior to CROS Partners, Cutwright was Vice President of Portfolio Strategy and Research at Marriott International, where she led a research team focused on Customer Experience, Brand Equity, Marketing and Communications, Program Evaluation and Portfolio Strategy. She also previously held marketing positions at Capital One Financial and PNC Bank. Sims joins La Quinta from General Nutrition Centers (GNC), where he was the Vice President of CRM, responsible for the company's Gold Card member program, which accounts for over 80% of the company's sales. During his tenure, he led the rebranding and relaunch of the Gold Card program, developed the company's CRM strategy and also contributed to the company's email, mobile, social media and direct mail marketing efforts. Prior to GNC, Sims held customer loyalty and marketing positions at Toys R Us/Babies R Us, DSW Shoe Warehouse and Procter & Gamble.