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May 06, 2015 5:05 AM ET

Internet Software and Services

Company Overview of Sprinklr Inc.

Company Overview

Sprinklr Inc. develops social software platform for content planning and publishing, advocate and audience management, owned engagement and moderation, and earned monitoring and listening in the United States, the United Kingdom, France, Germany, Asia, and internationally. Its products include Social Publishing, which enables to source, share, preview, target, and deploy media content across social networks; Social Asset Management for content sourcing and production; and Social Media Automation to delegate repetitive tasks to software algorithms. The company also offers Social Conversations and Engagement to manage social conversations and engagement across teams; Social Campaign Management...

29 West 35th Street

8th Floor

New York, NY 10001

United States

Founded in 2008

Phone:

917-933-7800

Key Executives for Sprinklr Inc.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Chief Operating Officer and Director
Senior Vice President of Strategy + Services
Vice President of Marketing
Compensation as of Fiscal Year 2014.

Sprinklr Inc. Key Developments

Sprinklr, Inc. Establishes Sprinklr Japan KK with Piped Bits Co. Ltd., Recruit Strategic Partners Co., Ltd. and Suneight Investment Co., Ltd

Sprinklr Inc. announced the expansion of its global operations with the establishment of Sprinklr Japan KK, a joint venture. Sprinklr Japan, headquartered in Tokyo, allows Sprinklr to meet the growing demand for social media management among Japanese enterprises, as well as provide local support for Sprinklr’s numerous global clients with significant presence in Japan. Sprinklr Japan is a joint venture between Sprinklr, as the majority shareholder, and Piped Bits Co. Ltd., Recruit Strategic Partners Co., Ltd. and Suneight Investment Co., Ltd. As part of the venture, PIPED BITS, Recruit, and Suneight have invested ¥1 billion in Series A funding in SprinklrJapan.

TBG and Sprinklr Partner to Offer Mobile App Installs on Twitter

Sprinklr & TBG announced the availability of automated, real-time paid social marketing for mobile app install ads. Twitter has reported promising results during private beta testing. This strategic relationship enables both companies to offer clients the world's first fully integrated and automated owned, earned and paid media solution for large enterprises. Early users of the Sprinklr paid module and its automation capabilities have reported a 25% increase in ad performance due to improved efficiencies. TBG can now offer direct response marketers the opportunity to deliver results and improved ROI via the Sprinklr platform. The Sprinklr platform will be one of the first to offer Twitter's mobile app install ads, which allow Twitter users to install mobile apps directly from the Twitter timeline. The placement is based on Twitter Cards, which allow users to experience rich content such as images and videos in their Twitter feeds. The app install ads minimise the user journey, taking users directly to the Apple App Store or Google Play Store via a download button.

Sprinklr Partners with Thismoment to Bring Brands Integrated Management of Social Content Experiences

Thismoment and Sprinklr announced a strategic partnership that will make it simpler for the world's leading brands to manage a unified and more compelling customer experience across mobile and social platforms. As part of the agreement, joint customers will be able to create highly relevant, content-driven experiences using Thismoment's Content Cloud and then easily syndicate and manage those experiences via the Sprinklr social relationship infrastructure. Thismoment Content Cloud(TM) is the platform that major brands use to source and mix user-generated content (UGC) and official assets into targeted 'playlists' that can power experiences across any channel or screen. Sprinklr's Social Relationship Infrastructure, consisting of 15 integrated modules, empowers enterprises to manage experiences across every touchpoint.

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