August 28, 2016 1:48 PM ET

Internet Software and Services

Company Overview of Sprinklr Inc.

Company Overview

Sprinklr Inc. develops social software platform for content planning and publishing, advocate and audience management, owned engagement and moderation, and earned monitoring and listening in the United States, the United Kingdom, France, Germany, Asia, and internationally. Its products include Social Publishing, which enables to source, share, preview, target, and deploy media content across social networks; Social Asset Management for content sourcing and production; and Social Media Automation to delegate repetitive tasks to software algorithms. The company also offers Social Conversations and Engagement to manage social conversations and engagement across teams; Social Campaign Management...

29 West 35th Street

8th Floor

New York, NY 10001

United States

Founded in 2008



Key Executives for Sprinklr Inc.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Chief Operating Officer and Director
Senior Vice President of Strategy + Services
Vice President of Marketing
Compensation as of Fiscal Year 2016.

Sprinklr Inc. Key Developments

Sprinklr Seeks Acquisitions

Sprinklr Inc. is seeking future acquisitions from the proceeds of $105 million.

Sprinklr, Inc. Forms Strategic Alliance with Deloitte Digital to Help Clients Reimagine the Front Office and Raise the Bar on Customer

Sprinklr Inc. announced it has formed a strategic alliance with Deloitte Digital. The alliance will leverage Sprinklr’s technology and Deloitte Digital’s deep sector knowledge, global footprint, and market-leading practices to jointly deliver customer experience management and social business strategy to clients around the world. Deloitte Digital’s experience delivering solutions for companies on a variety of customer relationships management (CRM), content management system (CMS) and commerce platforms favorably positions Deloitte to integrate, deliver, and run the Sprinklr platform for its clients. Sprinklr’s technology – working independently or fully integrated into a client’s existing technology infrastructure – will enable Deloitte’s clients to connect more closely with their customers, bringing the customer voice into key strategic business decisions that, in addition to building relationship capital, will help to drive a company’s top and bottom line. The alliance builds on more than 12 months of collaboration and product enablement between the two companies, leveraging the full capabilities of the company’s technology platform for Deloitte clients.

Sprinklr Inc. Hires Tom Butta as Chief Marketing Officer

Sprinklr Inc. announced that Thomas Butta has joined the company as Chief Marketing Officer. Based in New York, Butta will lead Sprinklr's global marketing organization and continue to build the company's brand as it expands its offering and moves into new regions to benefit a growing international clientele. Tom has served as CMO for some of the world's most pioneering private and public enterprise software companies, including those that fundamentally transformed their industries and inspired entire marketplaces. Butta, who has more than 30 years of experience leading marketing for some of the world's most successful enterprise technology companies, was most recently Consultant-in-Residence at Andreessen Horowitz, where he worked to define the venture capital firm's points of view as a guide for Fortune 2000 companies and entrepreneurs looking for insights about the future of technology. Prior to that, he was CMO of AppNexus, where he established a brand platform that helped drive revenue and position the ad-tech company as the leading independent alternative to Google. Previously, through his consultancy, 21Weeks, Butta engineered transformative marketing strategies that contributed to exits for companies like Opsware (acquired by HP), Platform Computing (acquired by IBM), Donovan Data Systems (merged with MediaOcean), and StoredIQ (acquired by IBM). Butta has also served as CMO of several multibillion-dollar publicly traded companies including NICE Systems, PTC, and Red Hat, which he helped to scale globally and take public in 1999.

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