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August 03, 2015 5:19 AM ET


Company Overview of Drawbridge, Inc.

Company Overview

Drawbridge, Inc. offers advertising solutions. It offers a true mobile advertising solution; and a cross-device platform that lets users show advertisements in application or on the clients’ site. The company was founded in 2010 and is based in San Mateo, California.

2121 South El Camino Real

Seventh Floor

San Mateo, CA 94403

United States

Founded in 2010

Key Executives for Drawbridge, Inc.

Founder and Chief Executive Officer
Communications Manager
Vice President of Sales and Business Development - EMEA
Vice President of Sales - The East and Central Regions
Vice President of Engineering
Compensation as of Fiscal Year 2015.

Drawbridge, Inc. Key Developments

Foursquare Partners with Drawbridge for Cross-Device Platform for Pinpoint Advertising Solution

Drawbridge announced that Pinpoint by Foursquare is using the Drawbridge Cross-Device Platform. Pinpoint is a programmatic advertising solution that allows marketers to accurately target consumers across devices based on their real-world behavior. The partnership combines Foursquare’s proprietary mobile-centric audience segments with Drawbridge’s cross-device bidding, optimization, and measurement capabilities. The Drawbridge Cross-Device Platform ingests Pinpoint’s proprietary audience segments to execute mobile and cross-device marketing campaigns. The audience segments are matched with associated devices with the Drawbridge Connected Consumer Graph™, so marketers can reach their target audiences across devices. Foursquare’s technology can also identify where people actually go and what they intend to purchase. The partnership enables marketers to bridge the digital and physical world, closing the gap between offline brand interactions and the marketing efforts that influenced them. Pinpoint is a full-service advertising solution that exclusively leverages the Foursquare Location Cloud, the most trusted and accurate place data set in the world. It enables brands to reach tens of millions of consumers based on the places they visit in the physical world. Leading brands are already using Pinpoint for their digital marketing, including AT&T, FedEx, Olive Garden, Samsung, Wild Turkey and Wild Turkey American Honey, Landrover Jaguar, Choice Hotels, Coors Light, and across all verticals.

Drawbridge Appoints Brian Ferrario as New Vice President of Marketing

Drawbridge announced that Brian Ferrario has been tasked with taking the company's marketing efforts to the next level as its new vice president of marketing. Ferrario joined digital advertising technology company Rocket Fuel in 2008 as employee number 13, and was instrumental in helping the company achieve record category growth, numerous innovation, cultural, and revenue awards, and huge traction in the market that helped lead to a successful initial public offering.

Andy Miller Joins Drawbridge Board of Directors

Drawbridge announced the addition of Andy Miller to its Board of Directors. Mr. Miller is a current advisor and the former President and COO of Leap Motion, as well as a former Partner at Highland Capital. Previously, Mr. Miller was Vice President of Mobile Advertising at Apple, reporting directly to Steve Jobs. Mr. Miller also serves on the Board of Directors for The Weather Channel and SessionM, and is co-owner of the Sacramento Kings of the NBA. He joins Kleiner Perkins Caufield and Byers' Matt Murphy and Sequoia Capital's Jim Goetz on the Drawbridge Board of Directors.

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