August 27, 2016 1:18 AM ET


Company Overview of Drawbridge, Inc.

Company Overview

Drawbridge, Inc. develops a technology that fundamentally changes the way brands connect with people. It offers data licensing and a software-as-a-service platform, which empower a range of businesses to better connect with their customers across multiple touch points and measure that performance. The company provides Connected Consumer Graph, a cross-device identity solution that observes user access patterns, demographics, interest segments, and other information to make predictions about consumers and their device ownership. Its Connected Consumer Graph use cases include retargeting, eCommerce recommendations, content optimization, and fraud detection. The company also provides Cross-Devi...

2121 South El Camino Real

Seventh Floor

San Mateo, CA 94403

United States

Founded in 2010

Key Executives for Drawbridge, Inc.

Founder, Chief Executive Officer and Director
Chief Operating Officer
Head of Operations
Head of Client Strategy
Chief Technology Officer
Compensation as of Fiscal Year 2016.

Drawbridge, Inc. Key Developments

Drawbridge and Miaozhen Systems Liberate Cross-Device Identity in China with Enterprise Graph Partnership

Drawbridge and Miaozhen Systems announced an exclusive partnership whereby Miaozhen will license Drawbridge technology to build a custom graph in order to offer cross-device targeting, measurement and attribution services to its clients across the health and science, food and beverage, personal care, automotive, technology and other verticals. The partnership will combine Miaozhen's extensive coverage of 1.5 billion mobile and desktop devices with Drawbridge's proprietary Connected Consumer Graph(TM) and machine-learning algorithms to provide the first large-scale, anonymous cross-device identity solution for the Greater China market. The Drawbridge Connected Consumer Graph is built using probabilistic technology that observes user access patterns, demographics, interest segments, and other information to make predictions about consumers and their device ownership. Drawbridge observes over 50 billion events per day to build its Connected Consumer Graph. Partners such as Miaozhen can now elect to use a custom, private graph hosted on their own infrastructure, utilizing proprietary data such as authorized audience information and deterministic device linkages. The private graph option leverages Drawbridge's proprietary cross-device bridging algorithm to construct a custom, large-scale graph, but with the added benefit of keeping partner data confidential and separate from the standard Drawbridge Connected Consumer Graph. Miaozhen Systems concentrates on driving more efficient and effective corporate marketing based on objective data and innovative technology solutions. The company's big data solution, Miaozhen Marketing Cloud, helps advertisers, agencies, and online publishers in measuring, and optimizing online media investment, as well as bettering the targeting and retargeting to improve their returns on investment. Leading global brands including Procter & Gamble, Microsoft, Volkswagen, L'Oreal, Coca-Cola, Xiaomi, Huawei, Yili and Haier use Miaozhen Systems' products and services.

Drawbridge Enables Marketers to Sync Cross-Device Ads with TV Programming in Real-Time with TVTY Integration

Drawbridge and TVTY have partnered to enable marketers to sync their digital reach across smartphones, tablets, and personal computers with TV programming in real-time through the Drawbridge Cross-Device Platform. The integration enables brands to implement moment marketing campaigns – instantly syncing digital campaigns with offline events such as TV ads, shows, sports, and weather events. Brands are now able to achieve seamless cross-channel reach while driving deeper efficiencies as part of their overall marketing strategy.

Drawbridge Appoints Winston Crawford as Chief Operating Officer

Drawbridge announced the hire of Winston Crawford, the former head of Apple’s iAd Marketplaces. Crawford joins Drawbridge as the company’s Chief Operating Officer, where he will work closely with CEO Kamakshi Sivaramakrishnan to further scale existing business, as well as explore and develop new business opportunities. Crawford comes from a wide range of roles and experiences, with past careers extending from managing client services and sales teams, to operations and business development teams. Most recently, Crawford’s role as the Head of Apple’s iAd Marketplaces placed him in charge of building and growing Apple’s self-service and programmatic media buying platform, iAd Workbench.

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