October 23, 2016 8:16 AM ET

Internet Software and Services

Company Overview of Active Network, LLC

Company Overview

Active Network, LLC provides cloud based activity and participant management, and registration software solutions that connect activity and event organizers with participants worldwide. It offers online race registration and marketing software to get participants, manage their events, and build a brand; recreation management software to manage registrations, reservations, schedules, facilities, on-site check-ins, and memberships; and outdoor management software to provide real-time visibility to inventory and financial reporting for campgrounds, marinas, historic sites, day-use facilities, and seasonal licenses, such as hunting, fishing, and boating. The company also provides camp management...

717 North Harwood Street

Suite 2500

Dallas, TX 75201

United States

Founded in 1998

3,327 Employees



Key Executives for Active Network, LLC

Chief Executive Officer
Age: 45
Chief Financial Officer
Age: 44
Chief Product Officer
Chief Technology Officer
Compensation as of Fiscal Year 2016.

Active Network, LLC Key Developments

Active Network Announces Seamless Technology Integration for its Robust ACTIVEWorks Endurance Platform

ACTIVE Network announced a seamless technology integration for its robust ACTIVEWorks Endurance platform that provides event organizers a risk-free opportunity to drive merchandise revenue. With this new ACTIVEWorks Endurance functionality, event organizers can now offer and deliver customized and personalised event-branded merchandise directly to their participants at a lower cost and without having to manage fulfillment. Through an alliance with Viralstyle, event organizers can design event-branded merchandise that can be ordered and shipped directly to participants by Viralstyle as part of ACTIVE Network’s online registration process. Enabled jointly by ACTIVE Network and Viralstyle, the solution manages the entire merchandising fulfillment life cycle for events of all sizes. Because participants place their orders directly through Viralstyle as part of ACTIVE Network’s online registration process, the solution eliminates the need for event organizers to pay upfront inventory costs or handle logistics related to event-branded merchandise for participants. There is also no minimum volume requirement for inventory orders, so organizers won’t finish their event with unsold merchandise. Additionally, ACTIVE tracks merchandising sales activity and delivers data insights to help organizers determine their increased revenue as a result of the merchandise sales, which will help organizers make decisions for their future events.

Active Network Mulls To Sell Lanyon Solutions To Cvent

Active Network, LLC plans to sell Lanyon Solutions, Inc. to Cvent, Inc. (NYSE:CVT). Active Network intends to use the cash proceeds from these business line sales for reducing debt by $188 million and transaction-related fees and expenses, and retaining the balance on its balance sheet.

ACTIVE Network Announces the Launch of ACTIVE Target Marketer

ACTIVE Network announced the launch of ACTIVE Target Marketer, delivering unprecedented access to data insights that transform the social media and digital marketing landscape for event organizers. With ACTIVE Target Marketer, event organizers are able to easily manage, analyze, and determine the effectiveness of their multi-channel marketing efforts with a single platform. Actionable insights into the entire marketing funnel, from impressions to registrations, help drive increased participation, better marketing success, and higher revenue by making sure each campaign is targeted to the right audience across the best social media platform. ACTIVE Target Marketer is the marketing module of ACTIVE Network Activity Cloud, robust, comprehensive intelligence platform designed to help event organizers and membership organizations gain valuable data insights into participant and market trends and social media behavior. Key features include: campaign Performance, Track and measure the performance of campaigns and gain new visibility and insights. Overview Dashboard: Track marketing campaigns throughout the event lifecycle and understand their impact on registrations and revenue. Channel Dashboard: Manage social media and digital advertising channels from one interface and receive detailed statistics displaying audience engagement. Message Builder: Communicate to event followers across social media channels without leaving ACTIVE Network Activity Cloud. Ads Builder: Generate short links to track engagement and performance on all digital marketing campaigns without requiring tracking codes. Data-Driven Recommendations: Get detailed intelligence and guidance to improve performance including demographic profiles, keywords, and locations to target.

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