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August 03, 2015 3:49 PM ET


Company Overview of National Basketball Association, Inc.

Company Overview

National Basketball Association, Inc. owns and operates men's basketball sports league in the United States. National Basketball Association, Inc. was formerly known as Basketball Association of America, Inc. and changed its name to National Basketball Association, Inc. in August 1949. The company was founded in 1946 and is based in New York, New York.

645 Fifth Avenue

Olympic Tower

New York, NY 10022

United States

Founded in 1946





Key Executives for National Basketball Association, Inc.

Executive Vice President of Finance
Chief Operating Officer and Deputy Commissioner
Age: 53
President of League & Basketball Operations
Age: 57
President of Global Marketing Partnerships & International Business Operations
Age: 49
President of Women’s National Basketball Association
Compensation as of Fiscal Year 2015.

National Basketball Association, Inc. Key Developments

The National Basketball Association Announces Merchandising and Marketing Partnership with Nike, Inc

The National Basketball Association has announced an eight-year merchandising and marketing partnership with Nike, Inc. The company has been a global marketing partner of the NBA since 1992 and expands its rights over eight years under the new agreement, where NIKE will become the first NBA apparel partner to have its logo appear on NBA uniforms. NIKE will also have the global rights to design and manufacture authentic and Swingman jerseys as well as oncourt warm-ups and shooting shirts.

NBA May Take Stake In NBL

National Basketball League P/L (NBL) Chairman Graeme Wade says he wouldn't be surprised if the National Basketball Association, Inc. (NBA) one day took a stake in NBL. "If something comes out of that in the short-term or longer-term it wouldn't surprise me," Wade said. "If you look at the way the sporting world is unfolding, it's not outside the realms of possibility, not at all. The big cashed-up global leagues are seeing real opportunities in the local leagues and Australia's a point of focus because of our unbelievably successful contingent we've got there in the moment."

NBA Selects Tencent as Digital Partner in China

The National Basketball Association (NBA) and Tencent have signed a 5-year expansion of their partnership that will create the league's large international digital partnership. The new partnership will be effective July 1, 2015.

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