July 23, 2017 2:14 AM ET

Media

Company Overview of The Hearst Corporation

Company Overview

The Hearst Corporation publishes daily and weekly newspapers and magazines. The company also operates television stations and radio stations, and cable networks; and provides information, insights, analytics, and workflow solutions to finance, healthcare, and transportation markets. It also offers automotive, electronic, and medical/pharmaceutical business information; ratings agency; Internet and marketing services; television production; newspaper features distribution; and real estate businesses. The company was founded in 1887 and is based in New York, New York.

300 West 57th Street

New York, NY 10019

United States

Founded in 1887

Phone:

212-649-2000

Fax:

212-649-2639

Key Executives for The Hearst Corporation

Chief Executive Officer, President and Director
Age: 55
Chief Financial Officer, Senior Vice President, and Director
Age: 55
Senior Vice President of Digital of Hearst Newspapers and Chief Executive Officer of LocalEdge
CEO of Hearst Magazines International, President of Hearst Magazines International, and Director
Age: 53
Chief Executive Officer of Hearst Magazines UK and Chief Operating Officer of Hearst Magazines UK
Age: 42
Compensation as of Fiscal Year 2017.

The Hearst Corporation Key Developments

Condé Nast Reportedly Up For Sale

Condé Nast can be sold, fw-daily.com informed. Condé Nast is held by the Newhouse family. The Hearst Corporation is the most interested company in the deal.

The Hearst Corporation Eyes Some Time Magazines

The Hearst Corporation is reportedly in talks to acquire some Time Inc. (NYSE:TIME) magazines but no approach has been made yet.

Hearst Unveils Buzzing@Hearst Trend-Detecting Capability for Advertisers

Hearst announced that its trend detector, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst's media properties. Born out of years of research and development, Buzzing@Hearst analyzes data-driven signals to constantly monitor trending articles, enabling marketers to uniquely marry their message to what's hot in real-time. Buzzing@Hearst is an extension of MediaOS, Hearst's proprietary analytics-driven content distribution platform. Buzzing monitors thousands of active articles across Hearst's digital ecosystem, including newspapers, magazines and television channels, and provides information about trending articles that editors can curate for their sites. Marketers are then able to serve up ads on pages that are receiving the most audience engagement. Linked directly to DoubleClick for Publishers (DFP), Buzzing allows for a direct data connection between Hearst's editors and digital sales teams, offering an opportunity for premium programmatic ad sales on trending pages. Advertisers's content can then be served alongside Hearst's editorial content that is demonstrating the levels of engagement at any given moment. Buzzing@Hearst looks at hundreds of signals, refreshed every 90 seconds, to create a 'Buzzing Score' of 1-20, a rating assigned to every article to determine its popularity and interest among Hearst's 350 million unique visitors. Buzzing scores are reflective of a variety of factors, giving advertisers an opportunity to advertise on pages based on everything from audience engagement to social engagement, in addition to other metrics. By integrating Buzzing@Hearst on every editor's dashboard, Hearst is able to constantly monitor for trending articles with the Buzzing Scores and curate content relevant to their publication. It also allows editors to receive instant feedback from readers and develop content more likely to resonate with audiences.

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