October 24, 2016 12:20 AM ET


Company Overview of The Hearst Corporation

Company Overview

The Hearst Corporation publishes daily and weekly newspapers and magazines. The company also operates television stations and radio stations, and cable networks; and provides information, insights, analytics, and workflow solutions to finance, healthcare, and transportation markets. It also offers automotive, electronic, and medical/pharmaceutical business information; ratings agency; Internet and marketing services; television production; newspaper features distribution; and real estate businesses. The company was founded in 1887 and is based in New York, New York.

300 West 57th Street

New York, NY 10019

United States

Founded in 1887





Key Executives for The Hearst Corporation

Chief Executive Officer, President and Director
Age: 54
Chief Financial Officer, Senior Vice President, and Director
Age: 54
Senior Vice President of Digital of Hearst Newspapers and Chief Executive Officer of LocalEdge
Chief Executive Officer of Hearst Magazines International, President of Hearst Magazines International, and Director
Age: 52
Chief Executive Officer of Hearst Magazines UK and Chief Operating Officer of Hearst Magazines UK
Age: 41
Compensation as of Fiscal Year 2016.

The Hearst Corporation Key Developments

Hearst Unveils Buzzing@Hearst Trend-Detecting Capability for Advertisers

Hearst announced that its trend detector, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst's media properties. Born out of years of research and development, Buzzing@Hearst analyzes data-driven signals to constantly monitor trending articles, enabling marketers to uniquely marry their message to what's hot in real-time. Buzzing@Hearst is an extension of MediaOS, Hearst's proprietary analytics-driven content distribution platform. Buzzing monitors thousands of active articles across Hearst's digital ecosystem, including newspapers, magazines and television channels, and provides information about trending articles that editors can curate for their sites. Marketers are then able to serve up ads on pages that are receiving the most audience engagement. Linked directly to DoubleClick for Publishers (DFP), Buzzing allows for a direct data connection between Hearst's editors and digital sales teams, offering an opportunity for premium programmatic ad sales on trending pages. Advertisers's content can then be served alongside Hearst's editorial content that is demonstrating the levels of engagement at any given moment. Buzzing@Hearst looks at hundreds of signals, refreshed every 90 seconds, to create a 'Buzzing Score' of 1-20, a rating assigned to every article to determine its popularity and interest among Hearst's 350 million unique visitors. Buzzing scores are reflective of a variety of factors, giving advertisers an opportunity to advertise on pages based on everything from audience engagement to social engagement, in addition to other metrics. By integrating Buzzing@Hearst on every editor's dashboard, Hearst is able to constantly monitor for trending articles with the Buzzing Scores and curate content relevant to their publication. It also allows editors to receive instant feedback from readers and develop content more likely to resonate with audiences.

Hearst Newspapers Names Paul Barbetta as Group Publisher and President of Hearst Connecticut Media Group

Hearst Newspapers has named Paul Barbetta as the group publisher and president of Hearst Connecticut Media Group. Barbetta begins his new position and will report to Mark Aldam, Hearst Newspapers President. In his new role, Barbetta will oversee Hearst's network of media companies in Connecticut, including four daily papers-Connecticut Post in Bridgeport, The News-Times in Danbury, The Advocate in Stamford and Greenwich Time-five weekly newspapers and 11 websites in Fairfield County. Since 2012, Barbetta has served as senior vice president of circulation for Hearst Newspapers. Prior to joining Hearst, Barbetta served as senior vice president of operations and logistics for CBA Industries, where he was responsible for the packaging, production and distribution of advertising inserts to 12 million homes weekly. From 2004 to 2009, he held the role of vice president of circulation, operations and transportation for Newsday Inc. Earlier in his career, he worked for The Baltimore Sun and USA Today. Barbetta succeeds Henry B. Haitz who left the company earlier this week.

Verizon and Hearst to Develop New Video Channels for the Next Generation of Digital Video Consumers

Verizon and Hearst announced they have agreed to form a joint venture to develop digital video programming targeting the mobile millennial audience. The venture, which will be known as Verizon Hearst Media Partners following the completion of Verizon's investment, will pair Verizon's leading technology and Hearst's digital video content and production capabilities to develop two initial channels of video programming to be distributed across go90, AOL and other distribution platforms, as well as through third-party networks and licensors. The venture will initially launch two channels: RatedRed.com and Seriously.TV. RatedRed.com will be a multiplatform digital video channel for millennials from the heartland, offering this audience a brand of their own, with a lens on the world via news updates, documentaries and scripted and nonscripted series across topics like music, food, outdoor life, military affairs, politics and faith. Seriously.TV will be a multiplatform digital video channel offering comedic news updates throughout the day at a time when younger viewers are turning to their phones instead of late-night programming for their take on world events. Both channels are expected to launch in time for the NewFronts, an annual series of events for advertisers and media buyers committed to showcasing the creation of valuable partnerships between brands and native digital programming.

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