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November 27, 2015 11:19 AM ET


Company Overview of Hallmark Cards, Inc.

Company Overview

Hallmark Cards, Inc. provides greeting cards and other products. The company offers greeting cards and gifts for holidays and special occasions; invitations and announcements; keepsake ornaments; art products; color separation and lithography prints and greeting cards; and crayons and markers, as well as art tools, crafting activities, and creative toys for kids. It also operates a department store that features fashion for men and women, cosmetics, and Hallmark products, as well as China, crystal, and decorative home accessories; a direct-to-consumer digital storefront that offers baby and children's clothing online; and a commercial and residential complex that offers shopping, dining, and...

2501 McGee Trafficway

Kansas City, MO 64108

United States

Founded in 1910





Key Executives for Hallmark Cards, Inc.

Vice Chairman and Chief Executive Officer
Age: 59
President and Director
Age: 52
Chief Financial Officer and Executive Vice President
Age: 52
Chief Executive Officer of Kansas City Department Stores and President of Kansas City Department Stores
President of Hallmark Greetings
Compensation as of Fiscal Year 2015.

Hallmark Cards, Inc. Key Developments

Renaissance Jewelry New York Announces Licensing Agreement with Hallmark Cards, Inc

Renaissance Jewelry New York, Inc. has announced a licensing agreement with Hallmark Cards, Inc. As part of this partnership, Verigold and Hallmark will launch the Heart of Hallmark jewelry collection this fall at approximately 150 JCPenney retail locations nationwide.

Hallmark Cards, Inc. Announces Executive Changes

Molly Biwer, vice president – corporate communications and public relations at Carlson, has been named senior vice president of public affairs and communications of Hallmark Cards, Inc. She will join Hallmark on November 9, reporting to Dave Hall – Hallmark president. Biwer will replace Steve Doyal who is retiring at year end after 41 years at Hallmark, serving as senior vice president – public affairs and communications for 21 of those years. In this role, Biwer will lead Hallmark's communications, public relations, government affairs and community involvement programs. She also will be responsible for the Hallmark Visitors Center, Kaleidoscope – a children's creative art experience at Crown Center – and the philanthropic activities of the Hallmark Corporate Foundation. Biwer also will be a member of Hallmark's corporate leadership council and will become a corporate officer.

Hallmark Cards Announces Management Changes

Hallmark Cards announced that Smith Holland, who has been chief financial officer of Crayola, has been promoted to president and CEO of the company. He succeeds Mike Perry, who earlier was promoted to president of Hallmark Greetings. Holland now has overall responsibility for Crayola's business. He has been with Crayola since 2009, before which he was president of Hallmark Canada and had served Hallmark in other executive roles. His previous business experience was with General Electric and McKinsey & Co. He reports to Don Hall Jr., Hallmark president and CEO.

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