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October 07, 2015 8:33 AM ET


Company Overview of Hallmark Cards, Inc.

Company Overview

Hallmark Cards, Inc. provides greeting cards and other products. The company offers greeting cards and gifts for holidays and special occasions; invitations and announcements; keepsake ornaments; art products; color separation and lithography prints and greeting cards; and crayons and markers, as well as art tools, crafting activities, and creative toys for kids. It also operates a department store that features fashion for men and women, cosmetics, and Hallmark products, as well as China, crystal, and decorative home accessories; a direct-to-consumer digital storefront that offers baby and children's clothing online; and a commercial and residential complex that offers shopping, dining, and...

2501 McGee Trafficway

Kansas City, MO 64108

United States

Founded in 1910





Key Executives for Hallmark Cards, Inc.

Vice Chairman, Chief Executive Officer and President
Age: 59
Chief Financial Officer and Executive Vice President
Age: 52
Chief Executive Officer of Kansas City Department Stores and President of Kansas City Department Stores
President of Hallmark Greetings
President of Hallmark Hall of Fame Productions
Age: 68
Compensation as of Fiscal Year 2015.

Hallmark Cards, Inc. Key Developments

Hallmark Cards Announces Management Changes

Hallmark Cards announced that Smith Holland, who has been chief financial officer of Crayola, has been promoted to president and CEO of the company. He succeeds Mike Perry, who earlier was promoted to president of Hallmark Greetings. Holland now has overall responsibility for Crayola's business. He has been with Crayola since 2009, before which he was president of Hallmark Canada and had served Hallmark in other executive roles. His previous business experience was with General Electric and McKinsey & Co. He reports to Don Hall Jr., Hallmark president and CEO.

Hallmark Cards, Inc. Expands Portfolio of Businesses; Announces Executive Changes

Hallmark Cards, Inc. announced the creation of three new, distinct businesses from its former North America organization. The three businesses - Hallmark Greetings, Hallmark Home and Gifts and Hallmark Retail - will join Crayola, Crown Media, Crown Center and Hallmark International as part of the company's diversified portfolio of independently operated businesses. In conjunction with this move, Don J. Hall, Jr., will remain board vice chairman and CEO of the enterprise. David Hall, president - Hallmark North America, has been promoted to president of the corporation and will join Don in leading the entire portfolio of businesses. Donald J. Hall continues to serve as board chairman. Each of the new businesses will be led by a president with oversight and accountability for all aspects of that business. The businesses will operate independently of one another so each can make more focused and faster decisions based on their unique set of customers, consumers and marketplace demands. John X. Watson will continue to serve as president – Hallmark Retail. Watson joined Hallmark in April 2014 and was previously chairman and CEO of specialty golf retailer Edwin Watts Golf. He also served as president and CEO of Sunglass Hut and as executive vice president and COO at HSN (formerly Home Shopping Network).

Hallmark Cards Inc. Appoints Anita Newton as Vice President of Marketing, Effective from September 28, 2015

Hallmark Cards Inc. has named a new vice president of marketing. Anita Newton begins her new role September 28, 2015 and most recently worked in the same role at Adknowledge. Her previous experience also includes serving as vice president of digital and retail marketing at AMC Theaters and chief marketing officer at Zave Networks. In her new role, Newton will be tasked with developing strategic and tactical marketing plans for Hallmark North America.

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