January 22, 2017 10:58 PM ET


Company Overview of Hallmark Cards, Inc.

Company Overview

Hallmark Cards, Inc., together with its subsidiaries, manufactures and sells greeting cards, gifts, and ornaments. The company offers accessories, albums, hats, scarves, and T-shirts; coloring, gift, guest, interactive, kids, personalized, and recordable story books; bows, gift bags, gift card holders, seals and gift tags, tissues, and wrapping papers; and art products, calendars, candles, decorative accessories, figurines, picture frames, seasonal décor products, and snow globes. It also provides jewelry, candy and chocolate products, kitchen accessories, mugs, recipe organizers, teas, tumblers, and wine glasses; office products; soaps; address books, designed stationery products, journals,...

2501 McGee Trafficway

Kansas City, MO 64108

United States

Founded in 1910





Key Executives for Hallmark Cards, Inc.

Vice Chairman and Chief Executive Officer
Age: 60
President and Director
Age: 53
Chief Financial Officer and Executive Vice President
Age: 53
Chief Executive Officer of Kansas City Department Stores and President of Kansas City Department Stores
President of Hallmark Greetings
Compensation as of Fiscal Year 2016.

Hallmark Cards, Inc. Key Developments

Hallmark Cards Inc. Names Dean Rodenbough as Vice President of External Affairs

Dean Rodenbough has been named as vice president of external affairs at Hallmark Cards Inc. Previously, he was the company's vice president of corporate communications and government relations. As vice president of external affairs, Rodenbough will be responsible for elevating and protecting the reputation of the company and its portfolio of brands and businesses through public relations. He also will manage the Hallmark Visitors Center and Kaleidoscope in Kansas City. Rodenbough, who has been with the company since 1997, began as director of corporate communications. In 2013, he became director of corporate communications and government relations, according to the release.

Hallmark Appoints Beth Ward as Senior Vice President of Supply Chain

Hallmark announced that Beth Ward, managing director of the company's Asia Pacific procurement organization, has been named senior vice president of supply chain, effective April 1, 2016. Ward will replace Pete Burney who retired after 25 years with the company. In this role, Ward will have responsibility for supply chain planning, manufacturing, logistics, global procurement, product integrity and supply chain technical resources. She also has been named a corporate officer and will report to Hallmark president Dave Hall. Prior to joining the company, Ward worked as an industrial engineer for JC Penney.

Hallmark Cards, Inc. Promotes Cindy Mahoney as President of Hallmark Canada

Hallmark Cards Inc. has promoted its vice president of licensing to president of Hallmark Canada. Cindy Mahoney will assume her new role April 1 and succeeds Paul Murphy, who was named as general manager of Crayola Canada. Mahoney joined Kansas City-based Hallmark in 2001 as vice president of client service for Hallmark Business Expressions. In her new role, Mahoney will build partnerships with leading retail customers in Canada and will oversee retail execution, the greetings category and visual merchandising, among other responsibilities.

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