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July 01, 2015 1:36 AM ET


Company Overview of Hallmark Cards, Inc.

Company Overview

Hallmark Cards, Inc. provides greeting cards and other products. The company offers greeting cards and gifts for holidays and special occasions; invitations and announcements; keepsake ornaments; art products; color separation and lithography prints and greeting cards; and crayons and markers, as well as art tools, crafting activities, and creative toys for kids. It also operates a department store that features fashion for men and women, cosmetics, and Hallmark products, as well as China, crystal, and decorative home accessories; a direct-to-consumer digital storefront that offers baby and children's clothing online; and a commercial and residential complex that offers shopping, dining, and...

2501 McGee Trafficway

Kansas City, MO 64108

United States

Founded in 1910





Key Executives for Hallmark Cards, Inc.

Vice Chairman, Chief Executive Officer and President
Age: 59
Chief Executive Officer of Kansas City Department Stores and President of Kansas City Department Stores
President of North American Business, President of Personal Expression Group, Member of Corporate Executive Council, Director, Director of Crown Media and Director of Hallmark Corporate Foundation
Age: 52
President of Hallmark Hall of Fame Productions
Age: 68
Managing Director of Australasia
Compensation as of Fiscal Year 2015.

Hallmark Cards, Inc. Key Developments

Hallmark Starts Involuntary Layoffs at KC HQ

Hallmark Cards Inc. has turned to involuntary layoffs at its Kansas City headquarters as part of a layoff plan announced in March. To cut costs and stay abreast of today's market, Hallmark previously said it would eliminate 200 positions. However, that number has been reduced to about 165, said Julie Elliott, public relations director for Hallmark. The company offered a voluntary buyout program to certain employees involved with product development and creation. However, not enough employees participated, which led Hallmark to implement involuntary layoffs. Hallmark did not provide specifics on the number of involuntary cuts. The layoffs are slated to take effect in mid-June, and those affected will be offered severance and outplacement assistance.

E2E Processing, Inc. Enters into a Settlement and License Agreement with LLC

On May 5, 2015, E2E Processing Inc. entered into a settlement and license agreement with LLC. The consideration to be paid to E2E, along with all other terms of the license agreement, are confidential. E2E had previously asserted infringement related to U.S. Patent 6,981,222, entitled 'End-to-end transaction processing and statusing system and method'. The E2E portfolio consists of four issued patents that disclose systems for achieving process improvements in Enterprise Resource Planning.

Hallmark Cards, Inc. Reports Revenue Results for the Year 2014

Hallmark Cards, Inc. reported revenue results for the year 2014. Hallmark reported revenue of $3.8 billion for 2014, down from $3.9 billion the year before.

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