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July 30, 2015 4:46 AM ET


Company Overview of Hallmark Cards, Inc.

Company Overview

Hallmark Cards, Inc. provides greeting cards and other products. The company offers greeting cards and gifts for holidays and special occasions; invitations and announcements; keepsake ornaments; art products; color separation and lithography prints and greeting cards; and crayons and markers, as well as art tools, crafting activities, and creative toys for kids. It also operates a department store that features fashion for men and women, cosmetics, and Hallmark products, as well as China, crystal, and decorative home accessories; a direct-to-consumer digital storefront that offers baby and children's clothing online; and a commercial and residential complex that offers shopping, dining, and...

2501 McGee Trafficway

Kansas City, MO 64108

United States

Founded in 1910





Key Executives for Hallmark Cards, Inc.

Vice Chairman and Chief Executive Officer
Age: 59
Chief Executive Officer of Kansas City Department Stores and President of Kansas City Department Stores
President of North American Business, President of Personal Expression Group, Member of Corporate Executive Council, Director, Director of Crown Media and Director of Hallmark Corporate Foundation
Age: 52
President of Hallmark Hall of Fame Productions
Age: 68
President of Hallmark Business Connections
Compensation as of Fiscal Year 2015.

Hallmark Cards, Inc. Key Developments

Hallmark to Close Enfield Distribution Center by June 2016

Hallmark announced plans to close its long-standing distribution center in Enfield by the end of June 2016, a move that will affect 570 employees. Hallmark said workers may apply for open positions at its facilities in Kansas City and Liberty, Missouri. Some relocation assistance will be provided. For those who can't make the move, the company said it will offer severance benefits. The company said consolidating distribution at a location in Liberty, Missouri, will help it streamline operations and enable substantial, ongoing savings. Liberty is the larger of the two distribution facilities and is considered by the company to be more centrally located.

Hallmark Cards, Inc. Unveils Hallmark Keepsake Ornaments and Itty Bittys Featuring the 2015 Holiday Barbie Doll

Hallmark Cards, Inc. has unveiled Hallmark Keepsake Ornaments and itty bittys featuring the 2015 Holiday Barbie doll. The Holiday Barbie Keepsake Ornament will be available in both African-American and Caucasian versions. This year Barbie is radiant in her holiday best, in a layered red ball gown with silver accents. The Keepsake Ornaments feature fabric details and were sculpted by Hallmark artist Patricia Andrews. Barbie doll will also join the popular itty bittys pint-sized plush line, wearing the 2015 Holiday Barbie dress. The Holiday Barbie itty bittys will be offered in both African-American and Caucasian versions. These products will be available in October exclusively at Hallmark Gold Crown stores and online at Exclusive Product for Convention includes a special Keepsake Ornament and itty bittys plush collectible will be offered only at the 2015 National Barbie Doll Collectors Convention, scheduled July 29, 2015 to Aug. 1, 2015 in Arlington, Va., continuing an event-exclusive series that ran from 2009-2012, the Shoe-sational! Keepsake Ornament offers a glamorous take on footwear in keeping with Barbie doll's fashionable style. The 2015 Holiday Barbie Doll brings a new look to Hallmark's itty bittys line with this exclusive 4-inch plush. This special convention edition will feature a special label on the bottom calling out "Barbie 2015 Convention. Other products available in 2015 exclusively at Hallmark Gold Crown stores and online at include Celebration Barbie Keepsake Ornament Bonus Packs featuring the 2013 and 2014 Holiday Barbie Dolls (available in July 2015); Hallmark Shopping Barbie Keepsake Ornament, carrying a Hallmark Gold Crown shopping bag (available in November); and Gorgeous Western Star Barbie Keepsake Ornament, dressed in glamorous white and silver Western wear (available in December 2015).

Hallmark Cards, Inc. Announces Online Availability of Rainbow Brite Characters

Hallmark Cards, Inc. has announced the online availability of the Rainbow Brite characters. Rainbow Brite itty bittys, the popular four-inch high, stylized plush line featuring the classic characters. Only 500 of each of the six Rainbow Brite Limited Edition itty bittys characters were produced, and they are being sold only through These online-only, Limited Edition itty bittys will just be around for a short time, but never fear, more colorful, classic Rainbow Brite products will be coming to Hallmark Gold Crown stores starting in August. The online only, limited edition versions are variants of the Rainbow Brite itty bittys that will be available starting in August in Hallmark Gold Crown stores. The Limited Edition itty bittys have slight differences in color and details, and they sell for $6.95 each. The characters are Rainbow Brite, Twink, and four Color Sprites Champ (blue), Lucky (green), O.J. (orange) and I.Q. (purple).

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