January 29, 2015 11:56 AM ET


Company Overview of Hallmark Cards, Inc.

Company Overview

Hallmark Cards, Inc. provides Hallmark greeting cards and other products. The company offers greeting cards and gifts for holidays and special occasions; invitations and announcements; keepsake ornaments; art products; color separation and lithography prints and greeting cards; and crayons and markers, as well as art tools, crafting activities, and creative toys for kids. It also operates a department store that features fashion for men and women, cosmetics, and Hallmark products, as well as China, crystal, and decorative home accessories; a direct-to-consumer digital storefront that offers baby and children's clothing online; and a commercial and residential complex that offers shopping, di...

2501 McGee Trafficway

Kansas City, MO 64108

United States

Founded in 1910





Key Executives for Hallmark Cards, Inc.

Vice Chairman
Age: 58
Chief Executive of Australasia and Managing Director of Australasia
Chief Executive Officer of Kansas City Department Stores and President of Kansas City Department Stores
President of North American Business
Age: 51
President of Hallmark Hall of Fame Productions
Age: 67
Compensation as of Fiscal Year 2014.

Hallmark Cards, Inc. Key Developments

Hallmark Cards Inc. Lays Off Nearly 40 Employees

Hallmark Cards Inc. is laying off 33 employees from its Gold Crown retail division. Twenty-five of those jobs are located in Kansas City. The Gold Crown retail division supports Hallmark's Gold Crown Stores through product development, visual merchandising and operations. Hallmark also recently laid off four employees from its product integrity group. Eight employees in the tooling department, which is part of the supply chain, voluntarily accepted a severance package. All of these employees are local.

Hallmark Cards, Inc. to Eliminate 47 Jobs as Part of Reorganization of its Gold Crown Operations

Hallmark Cards Inc. announced that it is eliminating 47 jobs as part of a reorganization of its Gold Crown operations. The job cuts will include 19 positions at the Kansas City headquarters and 28 field representative positions. Hallmark cuts will involve as many as 250 jobs.

Hallmark Announces Executive Changes

Hallmark Australasian managing director Russell Parker himself is leaving the company to become chief executive of Kikki K. He said the decision to leave was unrelated to the restructuring of Hallmark New Zealand, and followed an unsolicited approach several months ago. Hallmark Australasia chief operating officer Shane Bonello will replace him as chief executive.

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