May 01, 2016 8:24 AM ET


Company Overview of Hallmark Cards, Inc.

Company Overview

Hallmark Cards, Inc., together with its subsidiaries, manufactures and sells greeting cards, gifts, and ornaments. The company offers accessories, albums, hats, scarves, and T-shirts; coloring, gift, guest, interactive, kids, personalized, and recordable story books; bows, gift bags, gift card holders, seals and gift tags, tissues, and wrapping papers; and art products, calendars, candles, decorative accessories, figurines, picture frames, seasonal décor products, and snow globes. It also provides jewelry, candy and chocolate products, kitchen accessories, mugs, recipe organizers, teas, tumblers, and wine glasses; office products; soaps; address books, designed stationery products, journals,...

2501 McGee Trafficway

Kansas City, MO 64108

United States

Founded in 1910





Key Executives for Hallmark Cards, Inc.

Vice Chairman and Chief Executive Officer
Age: 59
President and Director
Age: 52
Chief Financial Officer and Executive Vice President
Age: 52
Chief Executive Officer of Kansas City Department Stores and President of Kansas City Department Stores
President of Hallmark Greetings
Compensation as of Fiscal Year 2015.

Hallmark Cards, Inc. Key Developments

Hallmark Cards, Inc. Promotes Cindy Mahoney as President of Hallmark Canada

Hallmark Cards Inc. has promoted its vice president of licensing to president of Hallmark Canada. Cindy Mahoney will assume her new role April 1 and succeeds Paul Murphy, who was named as general manager of Crayola Canada. Mahoney joined Kansas City-based Hallmark in 2001 as vice president of client service for Hallmark Business Expressions. In her new role, Mahoney will build partnerships with leading retail customers in Canada and will oversee retail execution, the greetings category and visual merchandising, among other responsibilities.

Hallmark Cards, Inc. Enters into an Agreement with Crown Media Holdings, Inc

Hallmark Cards, Inc. announced that it has entered into an agreement with Crown Media Holdings, Inc. for the Hallmark Channel to become the producer and home for the acclaimed Hallmark Hall of Fame television series. Crown Media Holdings operates and distributes Hallmark Channel to more than 90 million subscribers in the United States. As part of this agreement, Crown Media Productions, the in-house production unit of Crown Media, will develop and produce future Hallmark Hall of Fame movies. Hallmark Cards will continue to sponsor the series and will remain involved in the creative process, including approving scripts that build upon the series' reputation for movies that entertain, enlighten and inspire.

Hallmark Introduces Hallmark Home

Hallmark introduced Hallmark Home, a home décor line that caters to the decorating needs of home décor shopper. Hallmark Home debuts to retail buyers at the Atlanta International Gift & Home Furnishings Market on January 12-19, 2016, with fresh, unique and well-made pieces that inspire memorable gatherings. Each product is envisioned and refined by Hallmark Home designers, operating under the belief that it should be simple and easy for people to create a space that's as stylish as it is comfortable. Hallmark Home will launch its full line in 2016 in national department stores and specialty retailers around the country.

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