October 21, 2016 11:55 AM ET

Household Durables

Company Overview of Bose Corporation

Company Overview

Bose Corporation engineers, researches, develops, produces, markets, and retails loudspeakers, electronics, and software for the needs of professional applications worldwide. It offers automotive systems, combat vehicle crewman headsets, tactical headsets, ride systems, custom solutions for homeowners, speakers, featured products, and headphones. The company also offers substantial support for distribution network, including product technical information and support, system design support, and after-sale support. It serves performing arts centers, theaters, houses of worship, stadiums/arenas, restaurants, retail stores, corporate buildings, and hospitality establishments, as well as automoti...

The Mountain

Framingham, MA 01701-9168

United States

Founded in 1964





Key Executives for Bose Corporation

President and Chief Operating Officer
Age: 69
Chief Financial Officer and Vice President of Finance
Age: 79
Vice President of Europe Division
Compensation as of Fiscal Year 2016.

Bose Corporation Key Developments

Bose Corporation Expands SoundLink Bluetooth Speaker Family

Bose Corporation has expanded its SoundLink Bluetooth speaker family with the launch of SoundLink Color II. With a more rugged water-resistant design, new colors, and the bold sound of the original, the Color II offers an even better combination of performance, durability and fun than its predecessor, making it ideal to take just about anywhere. The Color II connects wirelessly to smartphones and tablets to play streaming music in an instant. It packs a punch using Bose's proprietary dual-opposing passive radiators which brilliantly turn vibration in to powerful output, maximizing every inch of its small enclosure. At about 5" wide and high, and 2" deep - and weighing just 1.2 pounds - the Color defies its size, playing loud, low, and clear. The Color II is built for real-life. Its improved durability features an IPX4-rating for water-resistance to withstand pool splashes, spills, or getting caught in the rain. Its new soft-touch silicone exterior has a great look and feel, and helps absorb more dings, drops and bumps. And it comes in new colors - Aquatic Blue, Coral Red, Soft Black and Polar White. The Color II is engineered for immediate gratification. Integrated NFC technology offers touch-to-pair convenience, and set-up is fool-proof with plain-language voice-prompts. It features a built-in microphone for taking calls and accessing Siri, Google Now, and other phone VPAs. The lithium-ion battery will last for up to eight hours and is fully rechargeable via a USB port. And with the super-streamlined Bose Connect app, features and functionality are at fingertips - connect devices, switch between them, update software, and more. Bose SoundLink speakers are globally recognized as the standard for mobile audio. The original SoundLink Mobile speaker redefined the Bluetooth speaker category with revolutionary performance from a portable design. The SoundLink Mini and Mini II took the market by storm with an entirely new level of sound quality from an even smaller design. The SoundLink III pushed the boundaries further with an even more powerful experience. And the original Color became a hit with its rugged design and fun colors. 2016 ushers in the Color II, further establishing the Bose SoundLink line as the best-sounding, most-loved Bluetooth speakers in the world.

Bose Corporation Announces Personal Sound System Debuts in All-New Nissan Micra

Bose Corporation announced the global introduction of its first Small Vehicle Series sound system -- the Bose® Personal® system for the all-new Nissan Micra, available in Europe starting in March 2017. Previewed in a Bose concept demonstration at CES 2016, the Bose Personal sound system breaks new ground in automotive audio by delivering a superior, driver-focused listening experience to a compact car cabin. Delivering a high-quality listening experience inside a compact car poses many challenges. Bose engineers needed to think creatively and veer far from the traditional approach to system design. This also required exceptionally close collaboration with Nissan to match the system with the sporty and distinctive styling of the all-new Nissan Micra, taking into account everything from the look and placement of the system’s six speakers to the expressive industrial design of the Bose Personal Headrest packaging in the driver’s seat. A DRIVER-FOCUSED EXPERIENCE: The Bose Personal sound system is optimized for the driver, in the only seat occupied 100% of the time. This is achieved by placing speakers as close to the driver’s ears as possible and combining them with proprietary Bose signal processing for a spacious and immersive listening experience. Featuring a pair of lightweight 6-cm (2.5-inch) Bose Ultra Nearfield™ speakers, combined with Bose Personal Space™ Virtual Audio Technology, the headrest set-up produces a wide sound field with a clear sound image and musical depth that would otherwise require far more speakers around the cabin. Amazingly, listeners likely won’t even notice sound coming from the headrest itself. In addition, all-new Nissan Micra drivers will be able to choose their desired level of audio immersion at the touch of a button through the Bose Personal Space Control feature built into the infotainment system’s audio settings. The Personal Space Control provides an adjustable range of listening options, from precise front-focused sound to a much wider and enveloping experience in which the sound feels like it’s coming from places in the car where there aren’t any speakers. POWERFUL SOUND THROUGHOUT: While the Bose Personal system emphasizes the driver’s listening experience, additional passengers aren’t left behind. An all-new wide-range speaker debuting in the Personal system -- the Bose Super65™ speaker -- produces impactful, cabin-filling sound. A 16.5-cm (6.5-inch) Super65 speaker in each of the vehicle’s two doors drives extremely high sound excursion for its size and eliminates the need for a separate bass enclosure or larger, heavier woofers that require more cabin or trunk space. And at the higher end of the frequency range, a pair of cross-firing 2.5-cm (1-inch) tweeters -- one in each A-pillar -- deliver sonic clarity and punch that can be enjoyed by everyone, no matter where they are seated. BOSE SMALL VEHICLE SERIES: Until now, a premium listening experience wasn’t available in every car category, notably entry-level vehicles. But that changes with the new Bose Small Vehicle Series, a selection of new systems designed for the needs of small-vehicle owners, each tailored for single-, dual-, and multiple-occupant use cases. New, unexpected system architectures provide a Bose listening experience at a price point accessible to small-car consumers.

Bose Introduces New Wireless Soundbar and Surround Sound Systems

Bose announced three new wireless systems created just for staying in: the SoundTouch 300 soundbar, crushing the limitations of single-speaker performance for music and movies, and two new luxury Lifestyle home entertainment systems, combining stunning surround sound with an equally stunning design. The SoundTouch 300 measures just 38.5” W x 2.25” H x 4.25” D, and delivers the best audio performance for any soundbar its size, no matter what you’re listening to. It’s Wi-Fi® and Bluetooth enabled with NFC for easy pairing, so streaming Spotify®, Pandora®, or virtually anything else is simple and fast. For watching movies, shows or sports, it’s equally powerful. And it breaks from convention further with its thin profile and premium materials, including a perforated wrap-around metal grille and gorgeous glass top. For spaciousness, the SoundTouch 300 uses exclusive PhaseGuide® arrays to send signals to the left and right of the room, so user will hear what user won’t see -- separate channels of a soundtrack or song coming from places where there are no speakers. Proprietary QuietPort™ technology ensures deep, clean bass at any volume -- turn it up, and it won’t distort. Bose added advanced DSP for detail and balance across all frequencies. And because every room’s size, shape and furnishings are different, the SoundTouch 300 uses ADAPTiQ® calibration to customize its sound to user's home, automatically. Set-up is easy with HDMI Audio Return Channel (ARC) -- only one cable is needed to sync the SoundTouch 300 to a TV, DVD player or streaming services. The system is future proof, too; with 4K pass-through, it’s compatible with present technology, and future. While the SoundTouch 300’s performance stands on its own, it can be customized with additional components, including the new, acoustically matched Acoustimass® 300 wireless bass module, and/or the Virtually Invisible® 300 wireless surround speakers for a full 5.1 experience. As part of the Bose SoundTouch family, it can also wirelessly connect to other SoundTouch speakers around the house for the ultimate, multi-room entertainment system. The Bose® Lifestyle 650 luxury home entertainment system has it all -- astonishing 5.1 performance from the most refined Bose design ever. It debuts the smallest satellite speakers in Bose history -- four new OmniJewel™ satellite speakers, measuring in at a staggering 1.84” W x 5.77” H x 1.84” D. Each OmniJewel speaker includes new high-excursion transducers positioned in opposing fashion for dramatic output. Together, they work with a slim center channel and bass module for jaw-dropping, omni-directional sound. Packed with technology, all of the Lifestyle 650’s speakers are housed in brushed, anodized aluminum, driven by a sleek, curved console accented with polished glass. While the system components can easily disappear in a room, they’re visually stunning and meant to be seen. Like the SoundTouch 300, the 650 applies QuietPort technology and advanced DSP for depth, clarity and realism; ADAPTiQ for optimal acoustics in any space; and 4K pass through with 6 HDMI inputs. It’s also Wi-Fi and Bluetooth enabled with NFC, and compatible with other SoundTouch systems for whole-home, wireless audio. Set-up is simplified through Bose’s exclusive Unify® feature that walks owners through every step with plain-language on-screen messages, and operation is simplified through an included universal RF remote for multiple source control. The SoundTouch 300 soundbar, Acoustimass 300 bass module, Virtually Invisible surround speakers, and Lifestyle 650 and 600 systems will be available beginning October 2016. The SoundTouch 300 soundbar will be sold for $699.95. Its optional bass module is available for $699.95; its acoustically matched surround sound speakers are available starting at $299.95. The Lifestyle 650 and 600 home entertainment systems will be sold for $3,999.95 and $2,999.95, respectively.

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