March 02, 2015 10:15 PM ET

Personal Products

Company Overview of Amway Corporation

Company Overview

Amway Corporation manufactures and sells home, healthcare, and beauty care products for customers in the United States and internationally. It offers vitamins, supplements, weight management and sports nutrition products, and energy drinks; skin care products, including cleansers, toners, moisturizers, eye and lip care products, serums, masques/exfoliators, intensive treatments, and men products; make up products for eyes, cheeks, face, and lips, as well as makeup removers; and personal care products, such as hair, body, and oral care products. In addition, the company provides cleaning, air and water treatment, laundry, surface and disinfectant cleaners, dish detergents, and cookware produc...

7575 Fulton Street East

Ada, MI 49355-0001

United States

Founded in 1959





Key Executives for Amway Corporation

Chief Executive officer and President
Chief Financial Officer and Executive Vice President
Age: 46
Executive Vice President of Global Sales and Regional President of Amway Asia Pacific
Age: 61
President of Amway Greater China
Regional President of the Americas
Age: 53
Compensation as of Fiscal Year 2014.

Amway Corporation Key Developments

Amway Unveils New Shade Palette from Artistry Signature Color Lipstick

Amway has unveiled new shade palette from Artistry Signature Color Lipstick. The new shade palette for Artistry Signature Color Lipstick, exclusively from Amway, was developed with renowned makeup artist Rick DiCecca. The formulas are infused with natural oils and vitamin E to hydrate and help safeguard against environmental stress. Artistry Signature Color Lipstick and Sheer Lipstick are specially formulated with a translucent base that helps the color remain true, so the color in the tube is what's seen on the lips. This lipstick softens, moisturizes, and rejuvenates the appearance of lips with a composition of natural oils that helps lock in 36% more moisture. The full-color shades won't feather or bleed and are packaged in a beautiful gold case that twists and clicks to ensure lipstick is secure. Shades include: Rich Cocoa, Nutmeg, Bellini, Terra Cotta, Crimson, Daring Red, Silk Lilac, Wild Orchid, Ballet Pink, Taffeta Rose, Havana Rose, Bougainvillea, Primrose and Velvet. The indulgent, lightweight formula leaves lips softer and more moisturized with conditioning Vitamin E to safeguard against environmental stress and the color will not feather or bleed. Plus, the elegant crescendo design and twist and click packaging, ensures color is protected in style. Sheer shades include: Clear Balm, Natural Pink, Honey, Red Kiss, Princess and Tulip Pink. The Artistry Signature Color Lipstick collection is available in the US in August, 2014. The line is sold exclusively through a network of 3 million Amway Independent Business Owners (IBO) worldwide.

Amway Corporation Introduces Artistry Ideal Radiance Line

Amway Corporation has announced the introduction of Artistry Ideal Radiance, a seven-piece brightening skincare collection. Artistry Ideal Radiance harnesses an exclusive 3D Technology, addressing irritation, the appearance of hyper-pigmentation and environmental protection, as means towards achieving unparalleled radiance. These ingredients are the soothing Licorice Extract, a brightening patented Acerola Cherry Ferment, and Ceramide 3 a lipid which helps with moisturization. The seven-piece Artistry Ideal Radiance collection includes: Illuminating Cleanser, Illuminating Moisture Lotion, Illuminating Essence, Spot Corrector, Illuminating Moisturizer, Illuminating Moisture Cream and UV Protect SPF 50+.

Amway Opens New Affiliate in Bulgaria

Amway opened its newest affiliate, Amway Bulgaria. Amway Bulgaria will offer several product brands, highlighted by Nutrilite, the selling vitamins and dietary supplements brand, Artistry, one of the top five large selling premium skincare brands, and Amway Home, in addition to various personal care products. All products are sold exclusively by Amway Business Owners.

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