January 20, 2017 8:37 PM ET

Personal Products

Company Overview of Amway Corporation

Company Overview

Amway Corporation manufactures and sells nutrition, beauty, and body and bath products. It offers vitamins, minerals and dietary supplements, weight management and sports nutrition products, and energy drinks; skin care products, including cleansers, toners, moisturizers, eye and lip care products, serums, masques/exfoliators, intensive treatments, and men’s products; make up products for eyes, cheeks, face, and lips, as well as makeup removers; and hair, body, and oral care products. The company also offers home care products, such as laundry products, surface cleaners, disinfectant cleaners, dish detergents, water and air treatment products, and cookware; and gift cards, fragrances, and B2...

7575 Fulton Street East

Ada, MI 49355-0001

United States

Founded in 1959





Key Executives for Amway Corporation

Chief Executive officer and President
Chief Financial Officer
Chief Operating Officer and Executive Vice President
Age: 48
President of Amway Greater China
Regional President of The Americas Operations
Age: 57
Compensation as of Fiscal Year 2016.

Amway Corporation Key Developments

Amway Announces Launch of XS™ Sports Nutrition Line

Amway announced the launch of the XS™ Sports Nutrition line, marking the company's expansion in the sports and performance nutrition category and presenting an opportunity for the next generation of Amway Independent Business Owners (IBOs). The XS™ Sports Nutrition line is an extension of the XS™ brand, a line of healthier energy drinks, which Amway acquired in 2015. This further infuses Amway's product portfolio with the energy, authenticity and quality customers expect. The XS™ Sports Nutrition line features a variety of products, including protein powder and shakes, pre- and post-workout supplements, energy bars, and sports drinks that help active consumers to hydrate, energize, and recharge. The products help fuel an active and adventurous lifestyle by quenching thirst, boosting and sustaining energy, hastening recovery and building of lean muscle mass after exercise. The Sports Nutrition market has grown to a nearly $19 billion category in the United States, with rapid expansion driven by greater consumer awareness, education and availability of products to a more mainstream consumer base. Sports nutrition products are no longer just for gym rats or extreme athletes.  In fact, about half of US adults consume sports nutrition products present and, of that group, 50% are under 35. In 2015, Amway strategically acquired the XS™ brand to expand its geographic reach and improve their ability to reach the next generation of business entrepreneurs. Amway has been the exclusive distributor of XS™ products since 2003, growing the brand to $150 million in annual sales and expanding into 38 global markets. XS co-founder David Vanderveen, who was an Amway Independent Business Owner more than 20 years ago, credits his entrepreneurial experience with Amway with giving him the confidence and know-how to create his own brand. Since the acquisition, Vanderveen is now a vice president and general manager of the XS™ brand with Amway.

Amway Corporation Reports Sales Results for the Year Ended December 31, 2015

Amway Corporation reported sales results for the year ended December 31, 2015. Sales for the year ended December 31, 2015 were $9.5 billion, a decline of 12%, compared to $10.8 billion in 2014.

Amway Corporation Announces Sales Results of Russia for the Full Year of 2015

Amway Corporation announced sales results of Russia for the full year of 2015. Amway cut revenue in Russia to RUB 17.93 billion in 2015. In 2014, Amway's Russian sales amounted to RUB 18.85 billion, so last year revenue in Russia fell by 4.9%. Amway demonstrated such sales dynamics in the Russia-Kazakhstan region. The company did not separately disclose revenue in Kazakhstan, noting that the Kazakh market demonstrated stable growth over two years and that in 2015 sales volumes in the country doubled.

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Recent Private Companies Transactions

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