January 24, 2017 9:52 AM ET


Company Overview of American Family Mutual Insurance Company

Company Overview

American Family Mutual Insurance Company, together with its subsidiaries, provides various insurance products and services in the United States. The company offers personal lines of insurance products, including auto, all-terrain, boat owners, campers/motor homes, condominiums, custom-value homes, golf carts, homeowners, mobile/manufactured homeowners, motorcycle, personal liability umbrella, renters, and snowmobile insurance. It also provides commercial insurance products, which include business auto, business owners, business key, contractors package program, commercial general liability, commercial property, commercial liability umbrella, crime and fidelity, farm/ranch, farm/ranch persona...

6000 American Parkway

Madison, WI 53783

United States

Founded in 1927



Key Executives for American Family Mutual Insurance Company

Chairman of The Board and Chief Executive Officer
President, Chief Operating Officer and Director
Chief Financial Officer and Treasurer
Chief Executive Officer of The General®
Chief Executive Officer of Homesite
Compensation as of Fiscal Year 2016.

American Family Mutual Insurance Company Key Developments

American Family Mutual Eyes Acquisitions

American Family Mutual Insurance Company said on June 16, 2016, that it is planning a corporate restructuring, a move that would make it easier for the company to invest in businesses outside the insurance industry and to make acquisitions.

American Family Insurance Introduces New Coverage for Ridesharing Drivers in Colorado

American Family Insurance has introduced a new insurance coverage for ridesharing drivers in the state of Colorado. These ridesharing services, which are becoming increasingly popular, match transportation network company drivers with passengers who have requested a ride through an app on a smartphone. The app uses GPS to detect the location of passengers and connects them with the closest available drivers. The new endorsement will provide coverage from the time a driver logs into the transportation company network app, looking for a rider, until the driver accepts a request to transport a paying passenger. A driver's personal auto policy does not provide coverage while conducting ridesharing activities, so this new endorsement extends coverage to the aforementioned period of time. American Family is offering the coverage in the state of Colorado initially, to support a ridesharing law enacted in the state which requires these drivers and/or the transportation network company to have insurance coverage while conducting rideshare activities.

Similar Private Companies By Industry

Company Name Region
212 Capital Group, LLC United States
21st Century Life and Health Company, Inc. United States
3 Mark Financial, Inc. United States
534 Las Americas, LLC United States
5Star Financial Services, LLC United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
The Advertising Council, Inc. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact American Family Mutual Insurance Company, please visit www.amfam.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.