Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

April 26, 2015 8:24 AM ET


Company Overview of American Family Mutual Insurance Company

Company Overview

American Family Mutual Insurance Company, together with its subsidiaries, provides various insurance products and services in the United States. The company offers personal lines of insurance products, including auto, all-terrain, boat owners, campers/motor homes, condominiums, custom-value homes, golf carts, homeowners, mobile/manufactured homeowners, motorcycle, personal liability umbrella, renters, and snowmobile insurance. It also provides commercial insurance products, which include business auto, business owners, business key, contractors package program, commercial general liability, commercial property, commercial liability umbrella, crime and fidelity, farm/ranch, farm/ranch persona...

6000 American Parkway

Madison, WI 53783

United States

Founded in 1927



Key Executives for American Family Mutual Insurance Company

Chairman of The Board and Chief Executive Officer
President, Chief Operating Officer and Director
Chief Financial Officer and Treasurer
Chief Executive Officer of The General®
Chief Executive Officer of Assurestart
Age: 57
Compensation as of Fiscal Year 2014.

American Family Mutual Insurance Company Key Developments

Microsoft and American Family Insurance Launch Startup Accelerator Focused on Home Automation

Microsoft Corp. and American Family Insurance are launching a unique business accelerator for startups focused on home automation. The accelerator will help the next generation of startups create advancements that can help lead to safer and smarter homes. The new Microsoft Ventures Accelerator was announced at the tech company's Global Startup Day in San Francisco, celebrating startups from several of its programs around the world that are seeing market traction. Microsoft currently runs startup accelerators in Bangalore, Beijing, Berlin, London, Paris and Tel Aviv. The new accelerator will be hosted on its campus in Redmond and conducted September through December. By working with American Family Insurance, a multiline insurance company, the program will connect startups with experts in the industry. The accelerator provides mentorship, workspace and an immersive experience focused on launching companies with an eye on the global marketplace. American Family Insurance, the eighth homeowners' insurer in the U.S., will provide deep industry experience, important consumer insights and a wealth of homeowner knowledge that would be impossible for young companies to gain access to on their own. American Family Insurance is also offering a minimum optional $25,000 equity investment in each startup accepted into the program.

American Family Insurance Elects Telisa Yancy as Vice President of Marketing

American Family Insurance announced that Telisa Yancy, who has served the past four years as American Family Insurance's director of brand, advertising and media, is the company's new vice president of marketing. The company's board of directors recently elected Yancy to the officer position. Yancy brings 23 years of marketing experience to her new role. Yancy succeeds Annette Knapstein, who retired.

Similar Private Companies By Industry

Company Name Region
Direct General Corporation United States
Insurance Investors Life Insurance Company United States
Lossing Strickland Insurance Group United States
United Order of Tents of J. R. Giddings United States
Family Auto Insurance Agency, Inc. United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
NYC2012, Inc. United States
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact American Family Mutual Insurance Company, please visit Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at