January 26, 2015 1:31 AM ET

Internet and Catalog Retail

Company Overview of The RealReal, Inc.

Company Overview

The RealReal, Inc. operates an online luxury resale store for women and men. It offers brooches, belts, and printed pucci scarves; feminine dresses, floral prints, and ladylike full skirts; bags, smart separates, and dainty shoes; cutout dresses, girly skirts, and staple separates; coin purses and silver baubles; soft-as-silk blouses, blazers, and leather totes; jackets, coats, and blazers; diamonds, sapphires, malachite, and more; and pearl and diamond necklace or diamond panther earrings. The company also provides leather goods, spring—flat gladiator sandals, breezy skirts, knit scarves, streamlined silhouettes, suit jackets and ties, black and white palette products, flora and fauna produ...

1550-G Tiburon Boulevard

Tiburon, CA 94920

United States

Founded in 2011



Key Executives for The RealReal, Inc.

Founder and Chief Executive Officer
Chief Financial Officer
Executive Vice President of Operations
Chief Executive Officer of Japan
Chief Merchant
Compensation as of Fiscal Year 2014.

The RealReal, Inc. Key Developments

RealReal Announces Appointment of Michael Groffenberger as Senior Category Director of Fine Jewelry and Watches

The RealReal announced the appointment of Michael Groffenberger as senior category director of fine jewelry and watches. Just prior to joining The RealReal, Groffenberger was executive vice president of Shreve, Crump & Low in Boston, prior to that he was a top senior sales professional at Tourneau. Groffenberger is filling a new position created by The RealReal, in response to the rapid growth of the company's fine jewelry and watches category, which will double in revenue this year. The category represents roughly 20% of total revenue for The RealReal in 2014, with fine watches in particular showing the fastest growth. Groffenberger will run the department, overseeing the full-time staff of fine jewelry & watch expert authenticators and will be focused on furthering the company's mission of being the trusted source for authenticated luxury resale cross-category.

The RealReal Opens Warehouse in Secaucus, New Jersey

The RealReal announced the opening of a 129,000 square-foot warehouse in Secaucus, New Jersey. The company moved its east coast processing and fulfillment operations from an over-capacity warehouse in midtown Manhattan to the newly leased warehouse in Secaucus. The facility will support the tens of thousands of luxury goods The RealReal receives and processes on a monthly basis.

The RealReal Appoints Ann Paolini as Executive Vice President of Sales

The RealReal announced the appointment of Ann Paolini to its leadership team as Executive Vice President of Sales. She is joining the company after spending 25 years at Neiman Marcus as a senior executive. Ann will be responsible for the company's sales team and consignor relations. Ann spent 25 years with Neiman Marcus in senior management positions. Her most recent role was SVP Managing Director of Last Call, where she rolled out a new store format while growing the web business fourfold. Previously she held both merchant and store management positions.

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