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May 29, 2015 11:24 PM ET


Company Overview of Kinetic Social, Inc.

Company Overview

Kinetic Social, Inc., a social data and marketing technology company, provides solutions for social, display, and mobile advertisers to connect with their engaged audience. It offers Kinetic Social Platform that supports the delivery process across digital campaigns for connecting various meta elements and components for agencies to run their business, as well as elements that are crucial for coordinating the support; and Kinetic Compass, which acts as a campaign creative optimization tool that analyzes the brand's social presence through proprietary algorithm, and rates content according to key performing indicators, contextual sentiment analysis, and campaign insights. The company also off...

134 West 37th Street

7th Floor

New York, NY 10018

United States

Founded in 2011



Key Executives for Kinetic Social, Inc.

Co-Founder and Chief Executive Officer
Co-founder and Vice President of Product Development & Management
Chief Operating Officer
Vice President of Account Management and Advisory Services
Senior Vice President of Business Development
Compensation as of Fiscal Year 2014.

Kinetic Social, Inc. Key Developments

Kinetic Social SaaS Platform Developments for Twitter and Multivariate Testing Suite

Kinetic Social expanded its SaaS platform with a new Multivariate Testing Suite and enhanced Twitter ad planning and execution capabilities, to simplify sophisticated media buys for advertisers. Kinetic Social's Testing Suite supports paid advertising campaigns across Facebook and Twitter, offering users a cross-platform perspective of media performance. Advertisers use the Multivariate Testing Suite to quickly build and optimize large-scale and A/B tests for maximum performance, all while harnessing social's unrivaled potential for audience learning. With the power of the Multivariate Testing Suite, thousands of creative and targeting combinations are instantly generated and available for delivery and analysis. The Multivariate Testing Suite helps brand marketers quickly learn about large and complex audiences. With this tool, media buyers can spend with confidence as they monitor campaigns in real time and seamlessly reallocate budgets in response to the data provided by the tool.

Kinetic Social, Inc. Presents at SunTrust Internet & Digital Media Conference, May-13-2014 09:10 AM

Kinetic Social, Inc. Presents at SunTrust Internet & Digital Media Conference, May-13-2014 09:10 AM. Venue: St. Regis San Francisco, 125 Third Street, San Francisco, California, United States. Speakers: Dan Mathis, CEO.

Kinetic Social Unveils Kinetic Compass: Social Promotion Tool for Brands

Kinetic Social has launched its Kinetic Compass social promotion tool, which identifies and ranks top-performing content across social channels so marketers can clearly understand which posts to promote. The tool, which is currently being utilized as a managed services dashboard, features an intuitive dashboard that calls out posts that are organically performing best and should be optimized to magnify that engagement. Brands who have already run successful campaigns on Facebook with the benefit of this tool include retailers Nordstrom, H&M, Keds, Shaw Flooring and CPG brands Stonyfield Farms, Glenfiddich and Dentastix. Kinetic Social created the Kinetic Compass to empower brands to consolidate the analysis and spending across social platforms by featuring the ability to see all relevant statistics on the same screen. The Kinetic Compass was built using proprietary bidding, optimization and insight algorithms; rating performing content on an easy-to-understand star ranking system. Sentiment analysis reads comments to ensure negative posts aren't promoted while creating custom recommendations based on real-time monitoring of brand posts. A self-service version of the Kinetic Compass will become available in early first quarter.

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