July 23, 2016 11:49 AM ET

Software

Company Overview of Kinetic Social, Inc.

Company Overview

Kinetic Social, Inc., a social data and marketing technology company, provides solutions for social, display, and mobile advertisers to connect with their engaged audience. It offers Kinetic Social Platform that supports the delivery process across digital campaigns for connecting various meta elements and components for agencies to run their business, as well as elements that are crucial for coordinating the support; and Kinetic Compass, which acts as a campaign creative optimization tool that analyzes the brand's social presence through proprietary algorithm, and rates content according to key performing indicators, contextual sentiment analysis, and campaign insights. The company also off...

134 West 37th Street

7th Floor

New York, NY 10018

United States

Founded in 2011

Phone:

646-561-0380

Key Executives for Kinetic Social, Inc.

Chief Executive Officer and Director
Co-founder and Vice President of Product Development & Management
Chief Financial Officer
Age: 63
Chief Operating Officer
Senior Vice President of Brand Development - East
Compensation as of Fiscal Year 2016.

Kinetic Social, Inc. Key Developments

Kinetic Social, Inc. Appoints Matt Gilbert as CEO and Board of Director

Kinetic Social announced the appointment of digital marketing veteran Matt Gilbert as CEO as well as to the company's Board of Directors. Gilbert's experience includes an 18-year track record of increasing company market share and profitability in both the digital advertising and marketing cloud industries. He helped pioneer online marketing that leveraged audience data to deliver personalized campaigns and has extensive experience with scaling data driven digital marketing businesses. He arrives at Kinetic from 500 friends, a leading SaaS omni-channel loyalty and lifecycle marketing solution for ecommerce, omni-channel retail, and CPG brands that he co-founded in 2011.

Kinetic Social Launches Creative Studio to Guide Advertisers in Developing Unique Content That Excels in Social

Kinetic Social has launched Creative Studio to help advertisers create and curate on-brand content that delights audiences and excels on social. Creative Studio is a full-service offering, helping brands create authentic moments for initiating conversations that move beyond product-centric ad messaging. Built for client teams who lack the experience developing creative for paid social advertising or who simply want a partner to handle their social creative, Creative Studio help brands create cohesive social solutions at every step in the process. Clients who leverage Kinetic’s Creative Studio have access to a team of creative directors, designers, copywriters and technologists who understand the subtlety of integrating a brand with social. These teams can assist with a brand’s complete creative needs from copywriting and graphic design to interactive digital experiences.

Kinetic Social Closes $17.5 Million in New Financing

Kinetic Social has closed $17.5 million in financing from Multiplier Capital and Bridge Bank, including growth capital and an expanded working capital facility to support continued revenue momentum. The financing will go principally to enhanced development of the company's core marketing technology platform. It will also facilitate rapid expansion of Kinetic's content management services, helping advertisers develop ad creative that captures user attention on social platforms while optimizing those creative elements in conjunction with audience data signals in real time.

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