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October 09, 2015 6:57 AM ET


Company Overview of Kinetic Social, Inc.

Company Overview

Kinetic Social, Inc., a social data and marketing technology company, provides solutions for social, display, and mobile advertisers to connect with their engaged audience. It offers Kinetic Social Platform that supports the delivery process across digital campaigns for connecting various meta elements and components for agencies to run their business, as well as elements that are crucial for coordinating the support; and Kinetic Compass, which acts as a campaign creative optimization tool that analyzes the brand's social presence through proprietary algorithm, and rates content according to key performing indicators, contextual sentiment analysis, and campaign insights. The company also off...

134 West 37th Street

7th Floor

New York, NY 10018

United States

Founded in 2011



Key Executives for Kinetic Social, Inc.

Co-Founder and Chief Executive Officer
Co-founder and Vice President of Product Development & Management
Chief Operating Officer
Vice President of Account Management and Advisory Services
Senior Vice President of Business Development
Compensation as of Fiscal Year 2015.

Kinetic Social, Inc. Key Developments

Kinetic Social Launches Creative Studio to Guide Advertisers in Developing Unique Content That Excels in Social

Kinetic Social has launched Creative Studio to help advertisers create and curate on-brand content that delights audiences and excels on social. Creative Studio is a full-service offering, helping brands create authentic moments for initiating conversations that move beyond product-centric ad messaging. Built for client teams who lack the experience developing creative for paid social advertising or who simply want a partner to handle their social creative, Creative Studio help brands create cohesive social solutions at every step in the process. Clients who leverage Kinetic’s Creative Studio have access to a team of creative directors, designers, copywriters and technologists who understand the subtlety of integrating a brand with social. These teams can assist with a brand’s complete creative needs from copywriting and graphic design to interactive digital experiences.

Kinetic Social Closes $17.5 Million in New Financing

Kinetic Social has closed $17.5 million in financing from Multiplier Capital and Bridge Bank, including growth capital and an expanded working capital facility to support continued revenue momentum. The financing will go principally to enhanced development of the company's core marketing technology platform. It will also facilitate rapid expansion of Kinetic's content management services, helping advertisers develop ad creative that captures user attention on social platforms while optimizing those creative elements in conjunction with audience data signals in real time.

Kinetic Social SaaS Platform Developments for Twitter and Multivariate Testing Suite

Kinetic Social expanded its SaaS platform with a new Multivariate Testing Suite and enhanced Twitter ad planning and execution capabilities, to simplify sophisticated media buys for advertisers. Kinetic Social's Testing Suite supports paid advertising campaigns across Facebook and Twitter, offering users a cross-platform perspective of media performance. Advertisers use the Multivariate Testing Suite to quickly build and optimize large-scale and A/B tests for maximum performance, all while harnessing social's unrivaled potential for audience learning. With the power of the Multivariate Testing Suite, thousands of creative and targeting combinations are instantly generated and available for delivery and analysis. The Multivariate Testing Suite helps brand marketers quickly learn about large and complex audiences. With this tool, media buyers can spend with confidence as they monitor campaigns in real time and seamlessly reallocate budgets in response to the data provided by the tool.

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