January 30, 2015 12:26 AM ET

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Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital pr...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960





Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 63
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2014.

Sony Electronics Inc. Key Developments

Sony Electronics Announces an Extensive Line-Up of New Home Audio Products with High-Resolution, Multi-Room and Expanded Music Streaming Capabilities

Sony Electronics announced an extensive line-up of new home audio products with high-resolution, multi-room and expanded music streaming capabilities. Providing unprecedented access to music throughout the home, the new sound bars, audio/video receivers and portable speaker products enable music-fans to easily listen to the music they want, wherever they want throughout their home. By developing unique audio technologies, Sony has designed these products to reproduce master quality recordings just as the artist originally intended, while also supporting 4K content. The new products are all equipped with DSEE HX technology, allowing streaming sources which are not Hi-Res quality to be upscaled to provide higher quality sound. ENHANCED MUSIC LISTENING ENVIRONMENT: The new range of home audio products will offer Google Cast and Spotify connect, providing consumers a greater selection of music outside of their personal music library. The new products will be Google Cast ready, providing the ability to stream compatible Google Cast apps like Pandora, Google Play Music, Deezer, and many more services utilizing the native apps interface to simplify listening to music. Additionally, the updated Sony SongPal mobile app allows users to synchronize multiple Sony audio products throughout the home while controlling and navigating content from sources such as Google Cast, Spotify Connect and 4K content from major studios. These new products feature Sony's exclusive LDAC circuitry that allows high quality wireless audio via Bluetooth. With three times the data transmission of standard Bluetooth, LDAC provides an enhanced wireless listening experience for all music. The wireless speakers also support built-in echo cancellation and noise suppression, for crystal clear hands free calling with Bluetooth HFP/HSP enabled smart phones or mobile phones. Sound Bar: Following on the success of Sony's premium sound bars including the HT-ST7 and HT-ST5, the 7.1 channel SonyHT-ST9 premium sound bar with wireless subwoofer incorporates 9 independent speakers and 7 discrete amplifiers to provide incredible acoustic detail and clarity, including support of Hi-Res audio. The HT-ST9 is a networked multi-room capable sound bar with the ability to stream Google Cast ready music and audio apps and Spotify Connect to multiple speakers throughout the house via the Sony SongPal Link app. Featuring for the first time in a Sony sound bar HDMI with HDCP 2.2 capabilities, consumers can now enjoy 4K content from the major studios with the high audio/visual quality. Further, this product features the convenience of Bluetooth streaming with LDAC and NFC one- touch connectivity. Similar to the HT-ST9, the HT-NT3 also supports 4K content from major studios via HDCP 2.2, Google Cast, Spotify Connect and Multi-room capability via the SongPal link app. The 2.1 channel premium sound bar with wireless subwoofer features a thin design that fits seamlessly with the sleek design of today's television designs. Both products will be available in spring 2015. A/V receivers: The new STR-DN1060 and STR-DN860 A/V receivers continue Sony's tradition of sound quality while fully embracing support for 4K content from major studios with HDMI with HDCP 2.2, multi-room audio connectivity, and support for Hi-Res audio, including DSD. With built-in Wi-Fi connectivity, AirPlay, Bluetooth and now Google Cast and Spotify Connect, access to music is more accessible than ever. The Graphic User Interface provides quality design with simple set-up features and an easy-to-use remote. Both models will be available in spring 2015. Portable Wireless Speakers: The new portable wireless speakers will include six new models, providing consumers with more options to listen to the music they love, in dynamic sound, no matter where they are. The new SonySRS-X99 wireless speaker features Hi-Res audio, with powerful, dynamic sound (154 Watts, 2.1ch, 4 super tweeters, dual passive radiator, DSEE-HX, and Clear Audio+) combined with a stylish design. The SRS-X99 supports Google Cast, Spotify Connect and multi-room capability via Sony SongPal link, similar to Sony's new sound bars and AV Receivers, rounding out a family of Sony products that all work together throughout the home. Additionally, the SRS-X99 supports Bluetooth with LDAC and NFC. The SRS-X99 also supports Hi-Res audio up to 24bit/192kHz (AALC, FLAC, AIFF, and DSD4 playback). The new SRS-X88 provides the same Hi-res capability as the SRS-X99 in a slightly smaller form factor, providing the same easy listening music experience, with support for Google Cast and multi-room via the Sony SongPal Link app, and full Bluetooth capability with LDAC and NFC support. The SRS-X99 and the SRS-X88 will be available in spring 2015. Spotify Connect will be available upon firmware update after product introduction.

Sony Electronics Introduces New 4K and Full HD Action Cams at CES 2015

Sony Electronics has introduced its most powerful POV camera to date, the 4K Action Cam. The new camera, model FDR-X1000V, applies the company's vast expertise in 4K video production to a compact, splash-proof POV camera design, allowing adventurers to capture stunning 4K content (3840x2160@30p 100Mbps1/60Mpbs) with ease, which can be played back on a compatible 4K TV directly from the camera through HDMI. It also features enhanced HD video performance with upgraded stabilization, image quality and high-frame rate shooting. The FDR-X1000V features a ZEISS Tessar ® lens with an ultra-wide angle 170 degree2 field of view, a back-illuminated Exmor R CMOS sensor and an acclaimed BIONZ X processor, ensuring that video quality remains consistently strong across all shooting environments. Additionally, the new camera borrows the acclaimed full pixel readout technology from other high-end Sony cameras including the popular ±7S. This allows the camera to read and process data from all of the sensor's pixels to create exceptionally smooth, highly detailed 4K and HD videos in a variety of formats including MP4 and the high data stream XAVC S codec. Upgraded HD Video, Stabilization, Control and Sound: The versatile new X1000V camera features an updated version of Action Cam's SteadyShot stabilization3 technology, adding electronic image stabilization that is approximately 3 times more effective at suppressing high-frequency motor vibration. This allows users to capture clear, vibration-free aerial footage using "drones" and enhances action footage of fast-moving subjects. The camera can also shoot HD video footage at extremely high frame rates of 120p in Full HD and 240p in standard HD for impressive slow-motion footage, and has clean HDMI output for recording to an external device. On the audio front, the new Action Cam adds wind noise reduction that minimizes wind interference with the stereo microphone, ensuring the best possible sound experience. New HD Action Cam AS200V with Enhanced Image Quality: In addition to the new 4K model, Sony has also introduced the sleek Action Cam HDR-AS200V, which shares many of the same advanced features and exciting technologies as the X1000V including full pixel readout image, improved image stabilization, clean HDMI out and upgraded manual controls. The AS200V can shoot full 1080p HD/50Mbps video5 at 60p, 720p HD video at 120p and WVGA video at 240p. "Highlight Movie Maker" in Action Cam: New to the X1000V and AS200V Action Cams, "Highlight Movie Maker" is a convenient function that automatically produces a short, edited highlight mp4 video of a recording session6 complete with custom background music for instant sharing. The new technology uses an algorithm to analyze footage during recording, earmarking action shots, scene changes and other key moments and combining them into a shortened video clip that is saved separately and available immediately for sharing. New Live View Remote RM-LVR2: Sony's new RM-LVR2 live view LCD remote is waterproof up to 3m (approx. 10ft) and features extensive control over the X1000V and AS200V action cam including start/stop recording, movie playback (without sound) and deletion of unwanted files. It is also extremely useful for checking framing prior to shooting. Users can also utilize Sony's PlayMemories Mobile application available for both Android and iOS to control the new Action Cam with a smart device via Wi-Fi. Multi different cameras can be controlled simultaneously using either the live view remote or a connected smart device and PlayMemories Mobile application7. Built-in GPS and Action Cam Movie Creator: The X1000V and AS200V cameras are also equipped with built-in GPS, allowing users to utilize the provided Action Cam Movie Creator software to produce custom videos with GPS Data Overlay. The software can also be used to merge multiple video files together and to add custom background music8 to content as desired. Coming Soon Official Action Cam App: Sony will be releasing a new mobile application that offers customers a simple approach to pro-level video editing. The official 'Action Cam App" will be available for download on both Android and iOS platforms in Spring 2015. New Action Cam Accessories: There are also a variety of new accessories for the expanding Action Cam lineup, including the VCT-HSM1 Helmet Side Mount which easily adjust angles for better shooting angles, and the VCT-BDM1 Board Mount that adheres safely and securely to a snowboard or surfboard. Exclusively for the X1000V, the SPK-X1 Waterproof Case9 keeps Action Cam water-tight to depths of 10m (approx. 33feet), while adding the AKA-DDX1 dive door lets X1000V focus underwater at depths down to 60m (approx. 197ft). Pricing and Availability: The new Sony 4K Action Cam FDR-X1000V will be sold for about $500 and is packaged with the SPK-X1 waterproof case. The Action Cam FDR-X1000VR bundle adds the RM-LVR2 Live View Remote and will be sold for about $600. The new Sony HD Action Cam HDR-AS200V will be sold for about $300 and is also packaged with a waterproof case (model SPK-AS2) and a standard tripod mount. The HDR-AS200VR bundle adds the RM-LVR2 Live View Remote and will be sold for about $400. Both cameras and camera bundles will be available this March at Sony retail stores and other authorized dealers nationwide.

Sony Electronics Introduces New FDR-AX33 Model

Sony Electronics has introduced its most compact 4K1 Handycam® camcorder to date, the new FDR-AX33 model. About 30% smaller and 20% lighter than the current FDR-AX100 4K Camcorder introduced at CES 2015, the new FDR-AX33 features impressive Balanced Optical SteadyShot (B.O.SS) image stabilization and 4K 100Mbps high-bitrate recording, bringing new levels of performance to the consumer camcorder market. Sony has also introduced a lineup of new HD camcorders with upgraded specifications including SteadyShot image stabilization, XAVC S high-bitrate recording and more. FDR-AX33 4K Handycam: The new FDR-AX33 model is Sony's first 4K camcorder feature the acclaimed Balanced Optical SteadyShot (B.O.SS) image stabilization technology, which ensures that 4K video output is smooth, stable and blur-free at focal lengths ranging from wide-angle to extended telescopic zoom. This is particularly useful during 4K shooting, where stabilization is often a challenge due to the immense amount of data in each frame. 4K video can be recorded by the camera in the advanced XAVC S video format at an extremely high bit rate of 100 Mbps2, allowing each frame to be packed with extraordinary detail and with minimal distortion due to high speed sensor readout. For the more advanced videographers, the new 4K camcorder includes a customizable manual ring and manual button that can be assigned to key functions like zoom, focus and exposure adjustments etc. The camera is equipped with a high-performance electronic viewfinder approximately three times the resolution of previous models, and a beautiful 3.0" Wide Xtra Fine LCD WhiteMagic display that performs admirably in all shooting environments including bright sunlight. Post shooting, 4K video content shot with the FDR-AX33 camcorder can be played back directly on a compatible 4K television through the supplied HDMI cable, or in super-sampled Full HD is connected to an HDTV. The camcorder can also 'trim' 4K images from video frames, enlarging a chosen portion of the frame to fill the screen with Full HD quality. In this mode, trimming size can be changed with zoom lever or on-screen icon 3. Also, with support of 4K still image capture, users can extract and save 8.3 MP still images from 4K movie footage without impacting the impressive 4K video quality. Additional HD Handycams for Capturing Memories: There are also several new introductions for Sony's Full HD camcorder line-up including the HDR-PJ670, HDR-PJ440, HDR-CX440 and HDR-CX405 models, bringing stunning HD video recording and image stabilization technologies to a variety of Handycam customers. The entire 2015 Handycam lineup features XAVC S 50Mbps high-bitrate recording4 and either Balanced Optical Steady Shot or Optical SteadyShot with Intelligent Active mode, ensuring video footage is highly detailed and blur-free. With a widest angle of 26.8mm, the lens lets users capture large groups of subjects with ease. A built-in projector on select models allows for instant video playback of saved video on large surfaces, and an HDMI input allows the projector to play content from smartphones, tablets and other compatible devices. Innovative New Features to Extend Shooting Enjoyment: Standard on all 2015 Handycam models, Highlight Movie Maker automatically creates great-looking short movie clips accompanied by transition effects and background music with no editing needed. Handycam picks and assembles best shots like smile and tagged points to create short, social media friendly mp4 format videos to share with friends and family. Through use of PlayMemories Home software, shooters can customize the length of their highlight video to match the length of pre-installed or personally selected background music. Also offered across most models in the range, Multi Camera Control utilizes Wi-Fi to allow a 'master' Handycam to control a variety of Sony's Wi-Fi connected cameras including key functions like Start/Stop recording, zoom and other standard settings. When the 'master' Handycam is paired with Sony Action Cam or QX 'Lens Style' cameras5, it can control up to 5 devices simultaneously. Footage from all of the connected cameras can be easily combined post-shooting through use of PlayMemories Home. Many of the new camcorders also feature Live Streaming6 capability through use of Wi-Fi and the USTREAM platform, which is particularly convenient for sharing key moments with distant friends, family and other relatives as they occur. A summary of Sony's five new camcorders are: Sony 4K Handycam FDR-AX33 available in February for about $999. True 4K video recording in the palm of your hand: 4K (QFHD 3860x2180 @ 30p) video recording capability at high bitrate 100Mbps2 utilizing XAVC S format. Innovative Balanced Optical SteadyShot image stabilization ensures that video is smooth and blur-free. Custom manual ring for advanced videographers. Compatible with "Highlight Movie Maker"7 to create quick highlight videos for social media sharing. Multi Camera Control utilized Wi-Fi to control up to 5 devices simultaneously5. USTREAM live streaming functionality6. Sony HD Handycam HDR-PJ670 available in January for about $700. All-in-one Camcorder for all your HD needs: Full HD (1080 @60p) video recording capability at high bitrate 50Mbps4 utilizing XAVC S format. Innovative Balanced Optical SteadyShot image stabilization ensures that video is smooth and blur-free. Built-in projector (25 lm) for on-the-spot HD video playback. Compatible with "Highlight Movie Maker"7 to create quick highlight videos for social media sharing. Multi Camera Control utilized Wi-Fi to control up to 5 devices simultaneously5. USTREAM live streaming functionality6. Sony HD Handycam HDR-PJ440 available in January for about $400. Entry level HD camcorder with Optical SteadyShot, built-in projector: Full HD (1080 @60p) video recording capability at high bitrate 50Mbps4 utilizing XAVC S format; Optical SteadyShot Intelligent Active model keeps video footage crisp; Built-in projector (13 lm) for on-the-spot HD video playback; Compatible with "Highlight Movie Maker"7 to create quick highlight videos for social media sharing; Multi Camera Control utilized Wi-Fi to control up to 5 devices simultaneously5; USTREAM live streaming functionality6. Sony HD Handycam HDR-CX440 available in January for about $300. Entry level HD camcorder with Optical SteadyShot: Full HD (1080 @60p) video recording capability at high bitrate 50Mbps4 utilizing XAVC S format. Optical Steady-Shot Intelligent Active model keeps video footage crisp. Compatible with "Highlight Movie Maker"7 to create quick highlight videos for social media sharing. Multi Camera Control utilized Wi-Fi to control up to 5 devices simultaneously5. USTREAM live streaming functionality6.

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