September 26, 2016 11:38 PM ET

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Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products, such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products, including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital ...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960

Phone:

858-942-2729

Fax:

858-942-8186

Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 65
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2016.

Sony Electronics Inc. Key Developments

Sony Announces New Full-Frame a99 II A-Mount Camera

Sony Electronics has introduced their new A-mount camera, the a99 II. Reaffirming Sony's commitment to produce A-mount cameras, the impressive new camera combines the best of many of their latest digital imaging innovations including a new Hybrid Phase Detection AF system with exclusive Sony A-mount features such as Translucent Mirror Technology. The result is a supremely specified, professional level camera that will be appealing to a variety of professional and enthusiast photographers. The new a99 II camera is Sony's first full-frame camera to feature the acclaimed 4D Focus system, bringing a supreme level of AF performance to Sony's A-mount line-up. The Hybrid Phase Detection AF system is enabled by combining a precision 79-point dedicated phase detection AF sensor with 399 focal plane phase detection AF points to produce a 79 hybrid cross AF point array. This enables incredibly precise autofocus performance and advanced subject tracking of any high-speed moving objects across the frame. In addition Translucent Mirror Technology, with no moving mirror, ensures steady, continuous AF operation and live image preview during both still image and video shooting. The precision AF system also performs exceptionally in low-light conditions, as it will function properly in brightness levels as low as EV-45 and in dark locations where most other cameras struggle. In addition to its advanced autofocusing, the a99 II has been designed to allow for high resolution, continuous shooting at high frame rates. The camera features a new front-end LSI that works with the image sensor, BIONZ X® image processing engine and a newly designed shutter unit to enable continuous shooting at impressive speeds of up to 12fps with AF/AE tracking. Due to a large buffer, these shots can be viewed immediately after shooting, even when in high-speed continuous shooting mode. Additionally, if these high-speed shots are being taken indoors under artificial lighting, the camera can automatically detect flicker and time the shutter accordingly to minimize its effect on the resulting images. The new a99 II also has the ability to deliver continuous live shooting at up to 8 fps 8 with AF/AE tracking and minimal display lag due to overall improvements in the EVF algorithm. This offers photographers a shooting experience that closely mimics that of an optical viewfinder, while still offering all of the benefits of an electronic viewfinder including a live preview of exposure, white balance and several other camera settings. This continuous live view shooting can be set in 3 stages to match a variety of subjects: 8 fps, 6 fps and 4 fps.

Sony Electronics Updates and Expands Their ES Family of Audio-Video Receivers

Sony Electronics announced the addition of four new audio-video receivers to join their current ES model, the STR-ZA5000ES. Designed specifically to meet the needs of custom installers, the STR-ZA3100ES, STR-ZA2100ES, and STR-ZA1100ES provide the best installation quality. All of these new models, including the new entry-level STR-ZA810ES, support 4K HDR capability and incorporate both Dolby Atmos™ and DTS:X™ immersive audio. Sony's ES line of receivers are built for installers inside and out. The ES series of receivers delivers the superior audio and video quality expect from Sony and offers a suite of integration features for the custom installer: superior 4K device handling, ease of installation, third party certification, removable front panel, and multiple setup options. The ES receivers feature enhanced compatibility with leading control systems, intuitive web-based configurability, native HDCP 2.2 support and more. Sony's highly regarded ES build quality features Frame and Beam full box construction that increases rigidity. When combined with the receiver's off-set feet, this helps eliminate airborne vibration. All of the expanded family of ES Audio-Video Receivers support network updates and include a multi-function. Remote Commander that supports a variety of discrete operating codes. Also, all include Sony's Auto Calibration technology,D.C.A.C. EX with Speaker Relocation. Utilizing a stereo microphone and 31 bands, D.C.A.C. EX compensates for less than ideal listening environments by closely simulating the sound field produced using optimally positioned and angled speakers. And a new feature called Phantom Surround Back provides a 7 channel surround experience with a 5 channel speaker configuration. The STR-ZA1100ES and above models support ihiji, a cloud-based network management solution, and are compatible with most common controllers, including Crestron Connected. The STR-ZA3100ES and STR-ZA2100ES models can decode up to 9 channels. The STR-ZA3100ES, STR-ZA2100ES and STR-ZA1100ES models include a full range of convenient features that address virtually every system integrator's premium audio quality requirements. All of the new ES receivers are compatible with both Dolby Atmos and DTS:X and support a long list of legacy surround formats, including Dolby TrueHD and DTS-HD Master Audio. The receivers incorporate three powerful DSPs, which reduce noise and provide clear sound localization and ambience. These processors are mounted, together with a high-grade electrolytic capacitor, on the receiver's power line to ensure an ample supply of clean power and optimal performance. To further enhance sound quality, the new ES models utilize high capacity transformers with localized power supplies, low phase noise precision crystal oscillators, and sonically tuned audio grade resistors.

Sony Electronics Introduces New 4K and HD Action Cams with Superior Image Stabilization

Sony Electronics introduced their first POV cameras to feature the innovative Balanced Optical SteadyShot (B.O.SS) image stabilization technology, the FDR-X3000R 4K1 model and HDR-AS300R Full HD model. The feature of the two new cameras - Balanced Optical SteadyShot - is an advanced form of image stabilization where internally, the camera's lens and sensor are joined and moved together to compensate for camera shake caused by excessive motion, whether shooting handheld with optional accessories or during a fast-paced sporting activity. This is a particularly effective technology when paired with a POV action camera design as it ensures captured video footage is smooth and stable - even in 4K or high-frame-rate shooting modes. Advanced Movie-Making Capabilities: The versatile new FDR-X3000R and HDR-AS300R Action Cam feature a new ZEISS® Tessar lens with significantly less lens distortion than previous models. They are also equipped with a new back-illuminated Exmor R® CMOS sensor with large pixels designed for 16:9 aspect ratio video plus a powerful BIONZ X™ processor, ensuring that video quality remains consistently strong across all settings. The new cameras utilize full pixel readout without pixel binning technology to produce exceptionally high resolution and accurate colors in both 4K (FDR-X3000R only) and Full HD videos. This allows them to read and process data from all of the sensor's pixels, producing highly detailed video content with minimal noise and 'jaggies' in a variety of formats including the high data stream XAVC S™ codec (100Mbps in 4K and 50Mbps in Full HD) 4. The FDR-X3000R can also shoot 120p in Full HD and HDR-AS300R can shoot 120p in HD for impressive slow-motion footage 5. Both cameras offer a new angle of view adjustment, with a 3x smooth zoom or preset ‘wide’, ‘medium’ and ‘narrow’6 settings. This allows shooters to get even closer to the action during movie recording, and reducing barrel distortion common with wide view POV cameras. FDR-X3000R and HDR-AS300R each have a built-in stereo mic7 with wind noise reduction to reduce the impact of wind interference on overall audio quality, and are equipped with stereo microphone input for advanced recording. Live-View Remote and User Interface: Sony's new Action Cam models will be offered in a kit with a compact Live-View Remote that is about 30% smaller than previous versions. The remote, with a mountable design, acts as an extension of the camera and allows users to see what is being recorded when the camera is not accessible. The remote has the ability to control various functionalities including shooting settings, start/stop recording, power on/off and more. It also features an ‘auto display off’ mode that turns off its LCD screen display automatically during shooting in order to save power of both camera and remote. The versatile remote accessory can be attached to various optional accessories such as Finger Grip (AKA-FGP1), Shooting Grip (VCT-STG1) or Handlebar Mount (VCT-HM2) using supplied mount adaptor, or worn as a wristband using supplied belt. Users can also utilize Sony's PlayMemories Mobile™ application – available for both Android and iOS – to control the new Action Cam with a smart device10. Based on extensive feedback from athletes, filmmakers and more casual users, the new cameras and Live-View Remote feature a more in-depth user interface and menu system, with a rich indication of camera settings that makes it easier to navigate menus and customize settings as needed. The new models also offer ‘Wi-Fi high power mode,’ which extends to communication distance between the camera and Live-View Remote11 for more flexible shooting. Additional Feature Enhancements: The FDR-X3000R and HDR-AS300R both include a unique Time-lapse Capture feature that shoots still images in pre-set intervals that can later be transformed into a stunning 4K time-lapse movie utilizing the Action Cam Movie Creator software. The Action Cam App can also create time-lapse movies in Full HD. Built-in GPS inherited from previous models3 is available, allowing location tracking and speedometer to be added to the video file when Action Cam Movie Creator is used. This also allows GPS Data Overlay on video to read the speed data and generate another video file that includes the route, speed information, etc. Additionally, an updated version of Sony's own in-built movie creator – Highlight Movie Maker – is available in the new cameras. The innovative feature, which now utilizes face detection technology, automatically assembles footage into a video highlight package and pairs it with custom music for the ultimate viewing experience. For the more advanced user, there are an expanded scope of manual controls and setting adjustments including white balance, and auto exposure shifting. Loop recording is also available, allowing users to maximize usage of available memory card space to ensure they get the exact shot they are looking for. The FDR-X3000R and HDR-AS300R have a splash-proof body and are waterproof with supplied Underwater Housing (MPK-UWH1) 7 that is certified down to 197 ft. /60m in depth. A new range of accessories for Action Cam has also been announced, including the Finger Grip (AKA-FGP1) that is an ideal travel accessory as it enables flexible one-handed shooting and the MC Protector (AKA-MCP1) for extra protection from lens scratches and dirt. Pricing and Availability: The new Sony FDR-X3000 will be sold as body only for about USD 400, and will be offered as a kit (model FDR-X3000R) with the new Live-View Remote for about USD 550. The new Sony HDR-AS300 will be sold as a body only for about USD 300 and will be offered as a kit (model HDR-AS300R) with the new Live-View Remote for about USD 450. The new AKA-FGP1 finger grip will be sold for about USD 25, and the AKA-MCP1 lens shield will be sold for about USD 35.

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