October 27, 2016 11:40 AM ET

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Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products, such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products, including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital ...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960





Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 65
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2016.

Sony Electronics Inc. Key Developments

Sony Electronics Introduces New a6500 Camera with Exceptional All-Around Performance

Sony Electronics has introduced their new APS-C sensor camera, the a6500 (model ILCE-6500). As the latest addition to Sony's lineup of award winning mirrorless cameras, the new a6500 shares the same unrivaled 4D FOCUS™ system as the a6300 camera, which can lock focus on a subject in as little as 0.05 seconds, the fast AF acquisition time. Also shared with the a6300, the new a6500 features 425 phase detection AF points that are densely positioned over nearly the entire image area – the world's highest number of AF points on any interchangeable lens camera. The new model can shoot images at up to 11 frames per second with continuous autofocus and exposure tracking and up to 8 frames per second in a live-view shooting mode that makes it easy to track fast moving subjects, as it combines all of the benefits of an electronic viewfinder with the immediacy of an optical viewfinder. The camera can shoot at these high speeds for up to 307 frames, which, along with the fast response speeds described above, are all achieved with the support of a new front-end LSI chip that has been added to the camera. This new front-end LSI also serves to enhance both still and video image quality. Additionally, the new a6500 features Sony's acclaimed in-camera 5-axis optical image stabilization, making it the first Sony APS-C sensor camera to offer all of the benefits of advanced in-body stabilization, which include a shutter speed advantage of approximately 5 steps. It also offers touchscreen AF capabilities for focus point selection and adjustment. Sony's new a6500 camera utilizes the same 4D FOCUS system as the a6300 – a Fast Hybrid AF system that combines high-speed phase detection AF with extremely accurate contrast AF and allows it to capture and lock on to moving subjects in as little as 0.05 seconds. It also features 425 phase detection AF points and High-density Tracking AF Technology, which significantly improves subject detection and tracking performance. New for the a6500, faster internal processing capabilities enabled by the front-end LSI, the maximum buffer for high-speed continuous shooting is an impressive 307 frames, greatly increasing the chances to catch that decisive moment. The camera's 425 phase detection AF points, focusing tracking and accuracy are also available when using non-native A-mount lenses with Sony's LA-EA3 mount adapter. Additionally, it includes silent shooting, Eye AF in AF-C mode, AF in focus magnifier modes, Expand Flexible Spot AF and more.

Sony Announces New Full-Frame a99 II A-Mount Camera

Sony Electronics has introduced their new A-mount camera, the a99 II. Reaffirming Sony's commitment to produce A-mount cameras, the impressive new camera combines the best of many of their latest digital imaging innovations including a new Hybrid Phase Detection AF system with exclusive Sony A-mount features such as Translucent Mirror Technology. The result is a supremely specified, professional level camera that will be appealing to a variety of professional and enthusiast photographers. The new a99 II camera is Sony's first full-frame camera to feature the acclaimed 4D Focus system, bringing a supreme level of AF performance to Sony's A-mount line-up. The Hybrid Phase Detection AF system is enabled by combining a precision 79-point dedicated phase detection AF sensor with 399 focal plane phase detection AF points to produce a 79 hybrid cross AF point array. This enables incredibly precise autofocus performance and advanced subject tracking of any high-speed moving objects across the frame. In addition Translucent Mirror Technology, with no moving mirror, ensures steady, continuous AF operation and live image preview during both still image and video shooting. The precision AF system also performs exceptionally in low-light conditions, as it will function properly in brightness levels as low as EV-45 and in dark locations where most other cameras struggle. In addition to its advanced autofocusing, the a99 II has been designed to allow for high resolution, continuous shooting at high frame rates. The camera features a new front-end LSI that works with the image sensor, BIONZ X® image processing engine and a newly designed shutter unit to enable continuous shooting at impressive speeds of up to 12fps with AF/AE tracking. Due to a large buffer, these shots can be viewed immediately after shooting, even when in high-speed continuous shooting mode. Additionally, if these high-speed shots are being taken indoors under artificial lighting, the camera can automatically detect flicker and time the shutter accordingly to minimize its effect on the resulting images. The new a99 II also has the ability to deliver continuous live shooting at up to 8 fps 8 with AF/AE tracking and minimal display lag due to overall improvements in the EVF algorithm. This offers photographers a shooting experience that closely mimics that of an optical viewfinder, while still offering all of the benefits of an electronic viewfinder including a live preview of exposure, white balance and several other camera settings. This continuous live view shooting can be set in 3 stages to match a variety of subjects: 8 fps, 6 fps and 4 fps.

Sony Electronics Updates and Expands Their ES Family of Audio-Video Receivers

Sony Electronics announced the addition of four new audio-video receivers to join their current ES model, the STR-ZA5000ES. Designed specifically to meet the needs of custom installers, the STR-ZA3100ES, STR-ZA2100ES, and STR-ZA1100ES provide the best installation quality. All of these new models, including the new entry-level STR-ZA810ES, support 4K HDR capability and incorporate both Dolby Atmos™ and DTS:X™ immersive audio. Sony's ES line of receivers are built for installers inside and out. The ES series of receivers delivers the superior audio and video quality expect from Sony and offers a suite of integration features for the custom installer: superior 4K device handling, ease of installation, third party certification, removable front panel, and multiple setup options. The ES receivers feature enhanced compatibility with leading control systems, intuitive web-based configurability, native HDCP 2.2 support and more. Sony's highly regarded ES build quality features Frame and Beam full box construction that increases rigidity. When combined with the receiver's off-set feet, this helps eliminate airborne vibration. All of the expanded family of ES Audio-Video Receivers support network updates and include a multi-function. Remote Commander that supports a variety of discrete operating codes. Also, all include Sony's Auto Calibration technology,D.C.A.C. EX with Speaker Relocation. Utilizing a stereo microphone and 31 bands, D.C.A.C. EX compensates for less than ideal listening environments by closely simulating the sound field produced using optimally positioned and angled speakers. And a new feature called Phantom Surround Back provides a 7 channel surround experience with a 5 channel speaker configuration. The STR-ZA1100ES and above models support ihiji, a cloud-based network management solution, and are compatible with most common controllers, including Crestron Connected. The STR-ZA3100ES and STR-ZA2100ES models can decode up to 9 channels. The STR-ZA3100ES, STR-ZA2100ES and STR-ZA1100ES models include a full range of convenient features that address virtually every system integrator's premium audio quality requirements. All of the new ES receivers are compatible with both Dolby Atmos and DTS:X and support a long list of legacy surround formats, including Dolby TrueHD and DTS-HD Master Audio. The receivers incorporate three powerful DSPs, which reduce noise and provide clear sound localization and ambience. These processors are mounted, together with a high-grade electrolytic capacitor, on the receiver's power line to ensure an ample supply of clean power and optimal performance. To further enhance sound quality, the new ES models utilize high capacity transformers with localized power supplies, low phase noise precision crystal oscillators, and sonically tuned audio grade resistors.

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