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November 27, 2015 5:47 AM ET

Household Durables

Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital pr...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960





Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 64
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2015.

Sony Electronics Inc. Key Developments

Sony Electronics Announces 4K Home Theater Projectors at CEDIA 2015

Sony Electronics is expanding its home theater line-up by announcing new projectors at CEDIA 2015. From native 4K to Full HD 3D resolution, the new Sony Home Theater projectors are packed with the latest innovative technologies to make home theater more enjoyable for end users and friendlier to install for dealers. The new projectors include the VPL-VW665ES and VPL-VW365ES, which deliver native 4K resolution for a truly immersive viewing experience. These projectors are the successors to Sony's hugely popular VPL-VW600ES and VPL-VW350ES projectors, and a new long-lasting lamp gives both up to 6,000 hours of performance, with high brightness and high contrast for even more vibrant images. Sony is unrivalled in its ability to offer breath-taking image quality through native 4K resolution, and the VPL-VW665ES is compatible with HDMI input of HDR (High Dynamic Range) content with a 300,000:1 dynamic contrast ratio. HDR imagery comes closest to the reality of one's eyes see every day, with higher contrast, deeper blacks, and exceptional dynamic range. Sony is developing HDR support across its portfolio and the VPL-VW665ES gives home cinema enthusiasts the opportunity to experience total immersion in whatever they are watching. The new VPL-VW665ES and VPL-VW365ES use advanced SXRD™ panels for a native 4K picture, with no artificial manipulation of pixels. Rich and accurate color reproduction is ensured by Sony's proprietary TRILUMINOS™ engine design, while Motionflow picture technology serves to deliver clearer, less blurry images when watching fast-paced, cinematic or sports action. Both new models allow users to enjoy up-to-date 4K content services through the latest connectivity options using the latest HDMI standard and HDCP 2.2. A built-in RF 3D transmitter provides interface to industry-standard 3D glasses with a strong wireless signal for wider coverage and 3D synchronization stability. Professional calibration features allow operators to expertly adjust the picture to suit the viewers' tastes. These color correction tools allow access to adjust the hue, saturation, and brightness of each color and the color space for red, green, blue respectively, to their desired level. The new VPL-HW65ES also launches at CEDIA, using full HD SXRD panels while borrowing interface and processing technology from its 4K cousins. The new model brings an advanced Reality Creation to the Full HD home theater experience along with higher brightness and longer lamp life of 6,000 hours. It also provides a built in RF 3D transmitter and a USB update function to enable the device's firmware to be updated via a simple download and thumb drive transfer. The added IP control interface gives the projector versatile home automation compatibility, which combines with its compact size and front exhaust for a range of flexible installation solutions. The new projectors will be available in October 2015 at a suggested retail price of $3,999 for the VPL-HW65ES, $9,999 for the VPL-VW365ES and $14,999 for the VPL-VW665ES.

Sony Electronics Introduces the Ultimate 4K Home Theater Projector, the VPL - W5000ES

Sony Electronics announced the introduction of the VPL - W5000ES, a 5,000 lumens 4K SXRDTM laser light source projector. Sony's new reference-quality unit is the first projector designed specifically for home cinema use that features 4K resolution powered by a laser light engine that provides 5,000 lumens of brightness, is compatible with High Dynamic Range (HDR), emulates the new BT.2020 color gamut, and covers the full DCI color space. Sony's advanced SXRD panels are designed to produce outstanding native device contrast and when coupled with the laser light engine, the VPL-VW5000ES provides an infinite dynamic contrast ratio and 5,000 lumens of color light output. The VPL-VW5000ES covers the full DCI-P3 color gamut. By taking advantage of its professional calibration tools the VPL-VW5000ES allows the user to choose to emulate the BT.2020 color space, as well. This ensures compatibility with upcoming home video formats. And by bringing together high brightness, infinite dynamic contrast and the latest signal processing technology, the VPL-VW5000ES provides compatibility with High Dynamic Range (HDR), enabling the viewer to see wider ranges of contrast and colors than ever before. Sony's Advanced Motionflow feature reduces blur and maintains brightness and VPL-VW5000ES' extremely fast imagers allow viewing of fast action content - especially sporting events - with great smoothness, even with 4K signals. Along with HDR and BT.2020 capabilities, the VPL-VW5000ES also includes an HDMI input that is HDCP 2.2 compatible. That same input has enough bandwidth to accept 4K 60p signals up to YCbCr 4:4:4 8bit or YCbCr 4:2:2 12bit, thus helping to ensure that the VPL-VW5000ES is prepared to handle all types of video content now and in the future. The VPL-VW5000ES can be tilted as much as 30 degrees, allowing for flexible installations that take advantage of mirrors to place larger screens in smaller spaces, such as rear projection. Thanks to a newly developed liquid cooling system with low noise operation, the projector can also be located near viewers without impacting the enjoyment of a program's audio. The unit ships with a standard powered lens with a zoom ratio from 1.27 to 2.73:1 and lens shift capability of +/- 80% vertical and +/- 31% horizontal. Benefits of the VPL-VW5000ES' laser light engine include fast on/off times with no waiting for the projector to cool down - which means one can immediately turn it back on to resume binge-watching once favorite show. The light engine delivers a long operational life with a linear decrease in brightness, so the color shifts seen with traditional lamp wear are not expected. But if the color settings do shift over time, the VPL-VW5000ES includes a built-in re-calibration function that can be used to test how much the projector has drifted from its original factory calibration and reset it. The VPL-VW5000ES is available for pre-order now and is expected to ship in Spring 2016 at a suggested retail price of $60,000.

Sony Electronics Launches ES Receiver Designed for Next Generation Home Entertainment

Sony Electronics has announced the STR-ZA5000ES, a new ES receiver which has been specifically designed to serve as the centerpiece for "next generation" home entertainment systems. The new high powered (130 watts x 9 channel) model supports the latest 4K Ultra HD applications, making it the ideal solution for the most demanding custom installations. The new model also includes a full range of convenient features that address virtually every system integrator's needs. The ZA5000ES is the first ES receiver compatible with both Dolby Atmos and DTS:X. Using two additional amplifiers, these formats can support up to 11.1 channels of sound for the latest object-oriented audio sources that are now available from a growing number of platforms. The receiver also supports a long list of legacy surround formats, including Dolby TrueHD and DTS-HD Master Audio. The ZA5000ES incorporates powerful DSP technology which utilizes a high speed clock to achieve unprecedented operational efficiency. A high performance 32-bit floating point processor is also used to optimize signal processing, along with shorter signal paths to reduce impedance and interference from digital noise. All of these processors are mounted, together with a high-grade electrolytic capacitor, on the receiver's power line to ensure an ample supply of clean power and optimal performance. To complement this, the ZA5000ES includes Sony's latest D.C.A.C. EX technology with a new feature called Speaker Relocation. This compensates for less than ideal listening environments by closely simulating the sound field produced by optimally positioned and angled speakers. Additionally, the ZA5000ES can deliver High Resolution Audio over HDMI. Sound quality is also improved by a newly developed preamplifier circuit that reproduces high resolution music with more accurate response and greater detail. All preamplifier functions are performed by a new IC which provides faster response time, higher signal-to-noise and reduced thermal interference. There are also refinements such as independent power supply wiring with low loss gold bond wire. To further enhance sound quality, the ZA5000ES utilizes a linear wideband power amplifier and highly efficient aluminum heat sink, a high capacity transformer with localized power supplies, a low phase noise precision crystal oscillator, and sonically tuned audio grade resistors. The ZA5000ES also incorporates Sony's highly regarded ES Build Quality, which features 'Frame and Beam' full box construction that increases rigidity. When combined with the receiver's off-set feet, this helps eliminate airborne vibration. The ZA5000ES includes six HDMI inputs and two outputs that provide full HDCP 2.2 compliance and supports the latest 4K 60P (4:4:4:) Ultra HD content. It can also distribute both 4K video and multichannel audio simultaneously to two different zones. Unlike conventional receivers, the ZA5000ES is even compatible with the new BT.2020 wide color gamut standard for future applications. Additionally, the ZA5000ES can upscale video to 4K 24P and is one of the first receivers that can support High Dynamic Range (HDR) sources. A special test pattern is also included for verifying 4K connectivity. The ZA5000ES features a built-in graphic user interface (GUI) which offers a visual confirmation of system set-up; while cursor keys on the receiver's front panel provide full operability - even without the supplied Remote Commander. For the utmost convenience, a special in-ceiling speaker mode can also "virtually" relocate the front and center speakers around the screen. In addition, an 8-port Ethernet hub is included on the receiver's back panel, along with two Power over Ethernet (PoE) ports. A full complement of digital and analog inputs are also provided, along with redesigned gold-plated speaker terminals that support the latest audiophile cables. The ZA5000ES provides access to system integration protocols via a special PING button on the front panel. There's also web browser control plus cloud-based remote monitoring capability for Ihiji users. All of these settings can be saved to a flash drive and reloaded at any time using the USB interface located behind the receiver's removable front cover. The STR-ZA5000ES comes with a 5-year limited parts and labor warranty and includes a multi-function Remote Commander that supports a variety of discrete operating codes. It will be available in Spring 2016 at a suggested retail price of $2,799.

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