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April 02, 2015 6:06 AM ET

Household Durables

Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital pr...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960





Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 63
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2014.

Sony Electronics Inc. Key Developments

Sony Electronics Introduces Variety New Lenses for Acclaimed A E-Mount Camera System

Sony Electronics has announced several new ± E-mount lenses and converters, building upon the rapid expansion of their popular mirrorless camera system. The new introductions are highlighted by 4 new FE full-frame E-mount lenses designed to complement the acclaimed ±7 camera lineup. These include a ZEISS® Distagon T*FE 35mm F1.4 ZA wide angle lens, an FE 90mm F2.8 Macro G OSS lens, an FE 24-240mm F3.5-6.3 OSS hi-magnification zoom lens and an FE 28mm F2 wide angle prime lens. In addition, two sets of new ultra-wide and fisheye converters have been announced, one set exclusive for the new full-frame FE 28mm F2 lens and another set for use with existing 16mm (SEL16F28) and 20mm (SEL2028) APS-C E-mount lenses. With a minimum focusing distance of approximately 12 inches, the ZEISS® Distagon T* FE 35mm F1.4 is the first E-mount lens to feature an exceptionally fast aperture of F1.4. The lens has a 9-bladed circular aperture, which makes it a superior choice for creating smooth bokeh (defocus) during portrait shooting. It also performs extremely well in low-light shooting scenarios or for simple everyday photographs. The new 35mm prime lens produces stunning corner-to-corner sharpness “ even at maximum aperture “ due to its advanced optical design with 3 aspherical elements including one Sony advanced aspherical element and a 9-bladed circular aperture. It also features ZEISS® T* coating that suppresses flare and ghosting for natural color reproduction and excellent contrast. Additionally, the lens has a Direct Drive SSM (DDSSM) system that enables whisper-quiet precision focusing, even at the shallowest depth of field. A dedicated aperture ring can be set for smooth, continuous operation “ideal for movie-makers“ or with click-stops to provide tactile feedback when shooting still images. The ZEISS® Distagon T* FE 35mm F1.4 is also dust and moisture resistant design for reliable operation when shooting outdoors. Designed to produce crisp, high-impact close-ups and portraits, the new FE 90mm F2.8 Macro G OSS lens delivers an impressive blend of clarity, detail and smooth background. The first mid-telephoto macro lens for the ± E-mount line, the FE 90mm F2.8 Macro G OSS features built-in Optical SteadyShot (OSS) image stabilization, allowing for pin-sharp images at up to 1:1 magnification, even when shooting handheld. The smooth, quiet Direct Drive SSM (DDSSM) mechanism drives two floating focus groups independently, ensuring extremely precise focus positioning that’s crucial for macro photography. The new macro lens maintains the same overall length at all focal distances “very helpful for macro shooting“ and has a focus hold button and sliding focus ring that can instantly switch between manual and auto focus1. It is also dust and moisture resistant. Sony’s new all-in-one FE 24-240mm F3.5-6.3 OSS 10x zoom lens is an ideal travel partner handling everything from landscapes and everyday portraits to sports and action scenes with ease. Its huge 24-240mm range (10x zoom) makes this full-frame high magnification zoom is an ideal travel partner, covering focal lengths from wide angle to telephoto without the need to carry extra lenses. The advanced design includes five aspherical elements and one ED glass element, contributing to the lens excellent optical performance in a compact design. It features an advanced linear motor that drives the focusing mechanism for quick, smooth response throughout the extensive zoom range, as well as built-in Optical SteadyShot (OSS) stabilization and dust and moisture resistance. An ideal lens to supplement any photographer’s basic kit, the new full-frame FE 28mm F2 wide angle prime features a bright F2.0 maximum aperture that’s ideal for landscape, low-light handheld shooting and much more. The light, compact design of the lens is an ideal match for Sony’s ±7 series full-frame camera bodies, with a high-grade aluminum finish adding instant visual appeal. The FE 28mm F2 has a 9-blade circular aperture, three aspherical lens elements “ including one advanced aspherical element “ and two ED glass elements that work together to ensure excellent edge-to-edge sharpness and excellent bokeh. All lens surfaces are multi-coated to suppress flare and ghosting with backlit shots. The inner focus mechanism of this wide angle prime is driven by an advanced linear actuator, allowing for whisper-quiet AF. Like the new FE 90mm F2.8 Macro G OSS macro lens, overall lens length will remain constant during focusing. For even wider perspectives, the full-frame FE 28mm F2 wide angle prime lens can be combined with either the SEL075UWC Ultra-wide Converter or SEL057FEC Fisheye Converter to respectively increase angle of view to 21mm or 16mm fisheye with full 180° coverage. Maximum aperture of each converter when mounted on the FE 28mm F2 is F2.8 and F3.5 respectively. In a first for ± lens converters, corresponding EXIF data for each adapter is generated when they are attached to the lens. Sony has also introduced new wide angle converters for E-mount APS-C camera bodies. The new VCL-ECU2 converter is compatible with the E 16mm F2.8 (SEL16F28) and E 20mm F2.8 (SEL20F28) wide angle APS-C lenses, boosting ultra-wide angle performance to 12 mm (with E 16mm F2.8) or 16 mm (E 20mm F2.8). The VCL-ECF2 Fisheye Converter creates exaggerated perspective effects for both lenses with full 180° coverage. Each converter sports a smart new black finish.

Sony Plans to Launch Virtual-Reality Headset in 2016

Sony intended on unleashing its virtual-reality headset on consumers next year. The company said its Project Morpheus VR system will debut in early 2016.

Sony Electronics Announces Four New Wireless Bluetooth Headphones

Sony Electronics announced four new wireless Bluetooth headphones 'the MDR-ZX770BN, MDR-ZX770BT, MDR-ZX330BT and MDR-AS600BT' all designed to provide consumers with superb sound, the freedom to listen wirelessly and a comfortable design. Whether traveling, commuting or at the gym working out, Sony's new line of headphones will deliver the best portable music experience. MDR-ZX770BN Bluetooth and Noise Canceling Headphones: Available March 2015 for $229.99. The MDR-ZX770BN offers a convenient, multi-function design for flexible listening with Bluetooth and, ideal for the avid traveler, the MDR-ZX770BN has noise canceling features that can reduce unwanted ambient noise. Additionally, with hands-free calling users can take and place calls at the touch of a button, as well as to be used as wired headphones. Enjoy simplified Bluetooth connectivity and audio streaming with One-touch Near Field Communications (NFC) technology, and aptX support to ensure high sound quality when streaming music wirelessly, as well as an internal, rechargeable battery that delivers up to 13 hours of continuous, wireless music playback. Additionally, with wired capabilities these can be used if the battery runs out. These headphones were designed with an emphasis on music, providing beat response control that delivers accurate bass response, with 40MM driver units in a comfortable around-the-ear style, providing a long lasting music listening experience. The MDR-ZX770BN will be available in black and blue. MDR-ZX770BT Bluetooth Headphones: Available March 2015 for $149.99. Popular music enthusiasts can envelop themselves in rich, balanced sound and tight bass with the new MDR-ZX770BT. Featuring simplified Bluetooth connectivity, convenient one-touch listening technology built-in and aptX Codec support, the MDR-ZX770BT provides high sound quality for wireless music streaming. The built-in microphone offers hands-free calling functionality, and the rechargeable battery provides up to 17 hours of music playback. These lightweight headphones combine a comfortable, swiveling, around-the-ear style for long-term listening comfort and a comprehensive, acoustic seal. When the listening experience is over, the ear cups swivel and fold flat so users can easily put them in a backpack, gym bag, etc. The MDR-ZX770BT will be available in black and blue. MDR-ZX330BT Bluetooth Headphones: Available March 2015 for $99.99. Compact and lightweight, the MDR-ZX330BT headphones deliver a wireless music streaming experience at an affordable price. With NFC, users can easily connect their headphones to another device by simply tapping them together. The ZX330BT also offer convenient hands-free calling with the built-in microphone, and allow users to return to music playback once a call is completed. The built-in rechargeable battery provides up to 30 hours of continuous, wireless music playback, and the lightweight swivel on-ear design for easy portability, provides long-lasting comfort for listening to favorite tracks for hours on end. MDR-AS600BT Active Sports Wireless Earphones: Available March 2015 for $99.99. Ideal for an active sports lifestyle, the MDR-AS600BT earphones combine Bluetooth wireless audio streaming and NFC technology in a comfortable, water resistant design, allowing users to sweat to the max without damaging the headphones. For a comfortable, precise and secure fit, the MDR-AS600BT comes with a variety of hybrid silicone earbuds and arc supporters. A simple one-button control allows users to operate all basic controls including play, pause, select a track, adjust volume or even make/receive phone calls, all via the same multi-function button. The internal lithium-ion battery delivers up to 8.5 hours of continuous music playback and is easy to charge thanks to the supplied USB cable. The AS600BT wireless earphones will be available in both black and orange.

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