August 24, 2016 4:03 PM ET

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Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital pr...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960

Phone:

858-942-2729

Fax:

858-942-8186

Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 65
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2016.

Sony Electronics Inc. Key Developments

Sony Electronics Announces New XAV-AX100 in-Car Audio System

Sony Electronics announced its new XAV-AX100 in-car audio system. The XAV-AX100 receiver offers everything need and more for those long car journeys including the latest smartphone connectivity with the best user interface, the ability to play a variety of media files and get the most up-to-date information on-the-go. Utilizing Sony's unique technology, the XAV-AX100's high power sound and EXTRA BASS feature will transform your vehicle into an elaborate sound system, all while making your drive as safe and comfortable as possible with rotation volume control and voice command features. High power sound comes full throttle with the XAV-AX100 in-car audio system. 55 watts x 4 Dynamic Reality Amp 2 and EXTRA BASS low boost circuitry overcome engine noise and reproduce clear sound at any volume level with deep and punchy bass. The 10-band graphic equalizer gives an astonishing variety of sound, perfectly complementing EXTRA BASS for an enjoyable drive. 3-pre out connectivity allows system expandability to connect external amplifiers with a wide range of speaker connections, allowing sound enthusiasts to build their own bespoke system. The unique Sony technology in the Dynamic Stage Organizer (DSO) compliments the XAV-AX100 features, overcoming the inherent acoustic disadvantage of front-door mounted full-range speakers which can sound muddy or unclear. The DSO adjusts the signal creating the illusion of dash-mounted virtual speakers to provide an ideal, high quality sound experience for the journey. The XAV-AX100 in-car audio system retails at $499.99 and will be available across North America as of late November.

Sony Electronics Launches the Z Series, the Ultimate 4K HDR Ultra HD TV

Sony Electronics announced the Z series, the next generation in television display technology with the ability to reproduce the deeper blacks, brighter lights, and vibrant colors of the real world. The new Z series sits atop Sony's current X series line-up of premium 4K HDR Ultra HD TVs, which includes the award winning X930D and X940D. The new ‘Z’ moniker designates a significant leap forward and the ultimate in display technology. With this advance, Sony brings 4K High Dynamic Range (HDR) to a new level with ultra-contrast and even more realistic, accurate color, in order to express what the content creators truly intended. The new Z series has adopted the Backlight Master Drive technology, which Sony introduced as a prototype at CES 2016. The Backlight Master Drive is precision backlight boosting technology, which expands brightness and contrast to truly tap the full combined potential of 4K HDR. To further enhance contrast, the Backlight Master Drive features a dense LED structure with a super accurate lighting algorithm, discrete lighting control, and a unique optical design with a calibrated beam LED, delivering unprecedented dynamic range with incredibly deep blacks and dazzling lights for scenes that look more real than ever before. Previously, local dimming was controlled by zones with several LEDs. The discrete LED control feature allows the Backlight Master Drive to dim and boost each LED individually. With the latest local dimming algorithm, the Backlight Master Drive delivers total precision for unparalleled contrast and realism. The Backlight Master Drive also has a unique optical structure: a calibrated beam LED design. It gathers the emitted LED lights in a spot and focuses the drive area more narrowly to display higher contrast. It also reduces light diffusion and the flare effect that can be seen on other full-array LED TVs. Additionally, the Z series features a newly developed 4K image processor, the 4K HDR Processor X1™ Extreme. Combined with Backlight Master Drive™, the Z series is able to attain extraordinary contrast and extremely accurate, wide color expression. It offers an even more impressive visual experience with 4K HDR content. The new 4K Processor X1 Extreme was developed in order to provide the ultimate 4K HDR visual experience and is further refined with 40% more real-time image processing power compared with renowned 4K Processor X1™. Incorporating three new technologies: object-based HDR remaster, dual database processing, and Super Bit Mapping™ 4K HDR, the X1 Extreme brings 4K HDR content to a whole new level. By analyzing images in each scene and correcting the color and contrast of each object individually, object-based HDR remaster can reproduce scenes with the detailed texture and appearance of real life. This technology also up scales HD content to near 4K HDR quality. In addition to the up-scaling database, the 4K HDR Processor has a data base specifically for noise reduction. In addition, Super Bit Mapping 4K HDR creates a smoother, natural picture. With 14-bit powerful signal processing, it breaks up the solid bands of color of 8-bit (FHD) or 10-bit (4K) source, up-converting 14-bit equivalent gradation with 64 times more color levels. It delivers graceful reproduction of faces, sunsets and other areas of subtle color gradation. With these three technologies, 4K HDR Processor X1 Extreme reproduces a wide variety of content with immersive 4K HDR picture quality. Combining the 4K HDR Processor X1 Extreme and the Backlight Master Drive, the new Z9D series offers a visual experience with more depth, texture and depth than previously possible. But, the viewing experience goes beyond the screen. The Z9D has a slate design that encapsulates the ultimate experience. From the front, the design exudes sophistication in the form of a simple black slate, letting viewers immerse themselves in the stunning power of 4K HDR. From the back, the design keeps all the cables completely concealed, ensuring that the device strikes an elegant look from any angle. The Z series also runs on Android TV™ with Sony's exclusive user interface. Android TV™ lets explore a world of movies, music, photos, games, search, apps and more. TV lovers can watch hit shows and timeless movies from Google Play™ and enjoy what they like to do on a smartphone or tablet, from their TV. In addition, Android TV's Voice Search feature has been enhanced to support natural language voice actions and longer, more complex sentences. And with Google Cast™, users can cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer or Chromebook to the TV. The Z Series 65" and 75" class 4K HDR Ultra HD TVs are available for pre-sale, and will be on-sale at Amazon, BestBuy.com and other authorized dealers nationwide. XBR65Z9D, 65" class (64.5" diagonal), $6,999 MSRP, available summer 2016; XBR75Z9D, 75" class (74.5" diagonal), $9,999 MSRP, available summer 2016; and XBR100Z9D, 100" class (99.5" diagonal), pricing and availability details to be announced later this year.

Sony Corporation, Sony Energy Devices Corporation, and Sony Electronics Inc. Settle Claims for Allegedly Fixing the Price of Lithium Ion Battery Cells

A $19.5 million class action settlement announced by Cotchett, Pitre & McCarthy, LLP, Lieff Cabraser Heimann & Bernstein, LLP, and Hagens Berman Sobol Shapiro LLP has been agreed to by Sony Corporation, Sony Energy Devices Corporation, and Sony Electronics Inc. ("settling defendants") resolving claims that they allegedly fixed the price of Lithium Ion Battery Cells. This may have caused individuals and businesses to pay more for Lithium Ion Batteries and Lithium Ion Battery Products. Lithium Ion Battery Products include, but are not limited to, laptop computers, notebook computers, netbook computers, tablet computers, mobile phones, digital cameras, camcorders, and power tools. The Settlement provides for the payment of $19,500,000 in cash to the Class. Sony has also agreed to cooperate in the pursuit of claims against other defendants.

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