July 30, 2016 8:35 AM ET

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Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital pr...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960

Phone:

858-942-2729

Fax:

858-942-8186

Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 65
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2016.

Sony Electronics Inc. Key Developments

Sony Electronics Launches the Z Series, the Ultimate 4K HDR Ultra HD TV

Sony Electronics announced the Z series, the next generation in television display technology with the ability to reproduce the deeper blacks, brighter lights, and vibrant colors of the real world. The new Z series sits atop Sony's current X series line-up of premium 4K HDR Ultra HD TVs, which includes the award winning X930D and X940D. The new ‘Z’ moniker designates a significant leap forward and the ultimate in display technology. With this advance, Sony brings 4K High Dynamic Range (HDR) to a new level with ultra-contrast and even more realistic, accurate color, in order to express what the content creators truly intended. The new Z series has adopted the Backlight Master Drive technology, which Sony introduced as a prototype at CES 2016. The Backlight Master Drive is precision backlight boosting technology, which expands brightness and contrast to truly tap the full combined potential of 4K HDR. To further enhance contrast, the Backlight Master Drive features a dense LED structure with a super accurate lighting algorithm, discrete lighting control, and a unique optical design with a calibrated beam LED, delivering unprecedented dynamic range with incredibly deep blacks and dazzling lights for scenes that look more real than ever before. Previously, local dimming was controlled by zones with several LEDs. The discrete LED control feature allows the Backlight Master Drive to dim and boost each LED individually. With the latest local dimming algorithm, the Backlight Master Drive delivers total precision for unparalleled contrast and realism. The Backlight Master Drive also has a unique optical structure: a calibrated beam LED design. It gathers the emitted LED lights in a spot and focuses the drive area more narrowly to display higher contrast. It also reduces light diffusion and the flare effect that can be seen on other full-array LED TVs. Additionally, the Z series features a newly developed 4K image processor, the 4K HDR Processor X1™ Extreme. Combined with Backlight Master Drive™, the Z series is able to attain extraordinary contrast and extremely accurate, wide color expression. It offers an even more impressive visual experience with 4K HDR content. The new 4K Processor X1 Extreme was developed in order to provide the ultimate 4K HDR visual experience and is further refined with 40% more real-time image processing power compared with renowned 4K Processor X1™. Incorporating three new technologies: object-based HDR remaster, dual database processing, and Super Bit Mapping™ 4K HDR, the X1 Extreme brings 4K HDR content to a whole new level. By analyzing images in each scene and correcting the color and contrast of each object individually, object-based HDR remaster can reproduce scenes with the detailed texture and appearance of real life. This technology also up scales HD content to near 4K HDR quality. In addition to the up-scaling database, the 4K HDR Processor has a data base specifically for noise reduction. In addition, Super Bit Mapping 4K HDR creates a smoother, natural picture. With 14-bit powerful signal processing, it breaks up the solid bands of color of 8-bit (FHD) or 10-bit (4K) source, up-converting 14-bit equivalent gradation with 64 times more color levels. It delivers graceful reproduction of faces, sunsets and other areas of subtle color gradation. With these three technologies, 4K HDR Processor X1 Extreme reproduces a wide variety of content with immersive 4K HDR picture quality. Combining the 4K HDR Processor X1 Extreme and the Backlight Master Drive, the new Z9D series offers a visual experience with more depth, texture and depth than previously possible. But, the viewing experience goes beyond the screen. The Z9D has a slate design that encapsulates the ultimate experience. From the front, the design exudes sophistication in the form of a simple black slate, letting viewers immerse themselves in the stunning power of 4K HDR. From the back, the design keeps all the cables completely concealed, ensuring that the device strikes an elegant look from any angle. The Z series also runs on Android TV™ with Sony's exclusive user interface. Android TV™ lets explore a world of movies, music, photos, games, search, apps and more. TV lovers can watch hit shows and timeless movies from Google Play™ and enjoy what they like to do on a smartphone or tablet, from their TV. In addition, Android TV's Voice Search feature has been enhanced to support natural language voice actions and longer, more complex sentences. And with Google Cast™, users can cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer or Chromebook to the TV. The Z Series 65" and 75" class 4K HDR Ultra HD TVs are available for pre-sale, and will be on-sale at Amazon, BestBuy.com and other authorized dealers nationwide. XBR65Z9D, 65" class (64.5" diagonal), $6,999 MSRP, available summer 2016; XBR75Z9D, 75" class (74.5" diagonal), $9,999 MSRP, available summer 2016; and XBR100Z9D, 100" class (99.5" diagonal), pricing and availability details to be announced later this year.

Sony Corporation, Sony Energy Devices Corporation, and Sony Electronics Inc. Settle Claims for Allegedly Fixing the Price of Lithium Ion Battery Cells

A $19.5 million class action settlement announced by Cotchett, Pitre & McCarthy, LLP, Lieff Cabraser Heimann & Bernstein, LLP, and Hagens Berman Sobol Shapiro LLP has been agreed to by Sony Corporation, Sony Energy Devices Corporation, and Sony Electronics Inc. ("settling defendants") resolving claims that they allegedly fixed the price of Lithium Ion Battery Cells. This may have caused individuals and businesses to pay more for Lithium Ion Batteries and Lithium Ion Battery Products. Lithium Ion Battery Products include, but are not limited to, laptop computers, notebook computers, netbook computers, tablet computers, mobile phones, digital cameras, camcorders, and power tools. The Settlement provides for the payment of $19,500,000 in cash to the Class. Sony has also agreed to cooperate in the pursuit of claims against other defendants.

Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens

Sony Electronics introduced a new full-frame lens for their E-mount camera system, the Planner T* FE 50mm F1.4 ZA (model SEL50F14Z). This 50mm prime lens features a large F1.4 maximum aperture that offers impressive contrast and outstanding resolution that are hallmarks of the ZEISS® brand. It produces these consistently strong qualities throughout the entirety of the frame – from center to corner – and at all aperture settings, even while shooting wide open at F1.4. The cutting edge optical structure includes high-precision AA (Advanced Aspherical) and ED (Extra-low Dispersion) glass elements that reduce spherical and chromatic aberration, as well as a ZEISS® T* Coating that minimizes flare and ghosting creating the classic ZEISS® clarity. Additionally, its Planner design ensures minimal distortion. The large F1.4 maximum aperture of the FE 50mm F1.4ZA lens provides a level of brightness and speed that are advantageous for dimly lit indoor shots, night scenes, and portraits, while its 11-bladed circular aperture allows for stunning "bokeh", or background defocus, in images. The lens also features an aperture ring with an adjustable ON/OFF switch, an AF/MF focus mode switch, and a dust and moisture resistant design¹, further increasing its functionality. The new lens is also equipped with a ring drive SSM (Super Sonic wave Motor) system, which allows it to efficiently lock focus with speed, precision and in near silence, making it particularly useful for shooting movies. The new FE 50mm F1.4 ZA lens will ship this July for a retail price of USD 1,500 and CAD 1,950. The new FE interchangeable lens will be sold at a variety of Sony authorized dealers throughout North America. Sony has also released pricing and ship timing for the FE 70-200mm f/2.8 GM OSS G Master lens, 1.4x and 2.0x teleconverters plus their new wireless lighting control system. All products were introduced earlier this year. One of the most eagerly anticipated lenses of the year, the Sony FE 70-200mm f/2.8 GM OSS G Master lens takes its place as the telephoto zoom in the Sony lens lineup. Featuring built in Optical Stead Shot (OSS) and a fast f/2.8 maximum aperture across the zoom range, the lens will be an ideal fit for nature, sports, travel, fashion, beauty and wedding photographers. This lens will ship this July for a retail price of USD 2,600 and CAD 3,300. Designed exclusively to fit the 70-200mm F2.8 G Master lens, the new 1.4x and 2.0x teleconverters (models SEL14TC and SEL20TC) will both be sold for the same retail price of about USD 550 and CAD 700, and will ship this July. The versatile new wireless flash and control system – comprised of the FA-WRC1M wireless radio commander and the FA-WRR1 wireless radio receiver – was designed to meet the growing demands of professional Sony photographers. With a maximum range of 30m (approx. 98 feet) and the ability to control a maximum of 15 separate flash units in 5 different groups, it offers a flexible wireless flash shooting experience with exceptional performance. The FA-WRC1M commander will be sold for about USD 350 and CAD 480. The FA-WRR1 receiver will be sold for about USD 200 and CAD 280. Both products will ship this August.

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