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July 31, 2015 10:04 PM ET

Household Durables

Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital pr...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960





Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 64
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2015.

Sony Electronics Inc. Key Developments

Sony Electronics Announces Three New Premium Wireless Speakers, SRS-X77, SRS-X88 and SRS-X99

Sony Electronics announced three new premium wireless speakers, the SRS-X77, SRS-X88 and SRS-X99. Like the HT-ST9 and HT-NT3 sound bars and STR-DN1060 and STR-DN860 A/V receivers, all three wireless speakers have Google Cast and Spotify Connect, as well as multi-room capability via the Song Pal app. The SRS-X88 and SRS-X99 speakers also boast Hi-Res audio capability. The SRS-X99 boasts truly immersive sound with 154 Watts and seven speakers: Two super tweeters, two front tweeters, two mid-range drivers and a single subwoofer. The two Super Tweeters extend clarity at the higher frequencies and help create a wide soundstage ideal for Hi-Resolution listening. Two Magnetic Fluid Speaker Mid-Range drivers deliver balanced and precise mids for a warm, organic sound. A Subwoofer and dual passive radiators round out the mix delivering precise and powerful low end. S-Master HX digital amplification circuitry, specially tuned for Hi-Resolution music files, adds faithful wide-frequency audio reproduction. The SRS-X88 features 90 Watts and five speakers: Two front tweeters, two mid-range drivers and a single subwoofer. The five speakers deliver clear sound with minimal distortion. The two super tweeters extend clarity at the high frequencies and help create a wide soundstage ideal for Hi-Res listening while the two magnetic fluid speaker mid-range drivers deliver balanced and precise mids for a warm, organic sound. Finally, the subwoofer and dual passive radiators round out the mix, delivering a deep and powerful low end. Additionally, the SRS-X88 also features S-Master HX digital amplification circuitry for faithful wide-frequency audio reproduction. The SRS-X77 features incredibly vibrant sound, due to Sony technologies such as DSEE and S-Master allowing music lovers to make the most of their favorite tunes on-the-go or at home. Packing 40 Watts, the speaker delivers rich, full and powerful sound and a built-in subwoofer and dual passive radiators provide extended bass response. Both the SRS-X88 and SRS-X99 support playback of a wide variety of Hi-Resolution music files including MP3, WMA, AAC, WAV, FLAC, AIFF, ALAC and DSD. Just connect a PC or thumb drive to the speaker via built-in USB to enjoy music as the artist intended, in the superior quality of Hi-Resolution audio. ClearAudio+ improves the quality of audio in all three speakers. Accessed via the SongPal app, ClearAudio+ renders incredibly vibrant sound with more powerful bass and crisp highs. DSEE-HX, found in the X88 and X99, revitalizes and extends audio frequency response to near hi-resolution, improving the sound of low resolution files. Additionally, Sony's exclusive LDAC technology allows for high quality wireless Bluetooth® audio streaming from compatible devices. With three times the data transmission capability, LDAC provides an enhanced wireless listening experience. The SRS-X77 retails for $299.99, the SRS-X88 retails for $399.99 and the SRS-X99 retails for $699.99. They are available for pre-sale now and will be in-stores at the end of July at, Best Buy and

Sony Electronics Introduces New Full-Frame Mirrorless Camera, the a7R II (Model ILce-7RM2)

Sony Electronics introduced their new full-frame mirrorless camera, the a7R II (model ILCE-7RM2). The new a7R II interchangeable lens camera features the world's first back-illuminated full-frame Exmor R CMOS sensor, which realizes high resolution (42.4 MP approx. effective megapixels), high sensitivity (expandable up to ISO 102400) and high speed AF response up to 40% faster than the original a7R thanks to 399 focal plane phase detection AF points. The camera also includes a 5-axis image stabilization system borrowed from the acclaimed a7 II model and can shoot and record 4K video in multiple formats including Super 35mm (without pixel binning) and full-frame format, a world's first for digital cameras. Additionally, it has a newly refined XGA OLED Tru-Finder with the high (0.78x) viewfinder magnification. The newly developed 42.4 MP back-illuminated CMOS sensor is the most advanced, versatile and high resolution full-frame image sensor that Sony has ever created, allowing the a7R II to reach new levels of quality, sensitivity and response speed. In the past, many photographers have been forced to choose between high-resolution and high-speed or high resolution and high sensitivity when selecting a camera. The new a7R II eliminates that sacrifice thanks to its innovative image sensor. The 42.4 MP sensor combines gapless on-chip lens design and AR (anti-reflective) coating on the surface of the sensor's glass seal to dramatically improve light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range. This allows the camera to shoot at an impressive ISO range of 100 to 25600 that is expandable to ISO 50 to 102400. Additionally, the sensor's back-illuminated structure, with an expanded circuit scale and copper wiring design, enables faster transmission speed and ensures content can be captured in high resolution without sacrificing sensitivity. Data can also be output from the sensor at an approximately 3.5x faster rate compared to the original a7R.

Sony Electronics Announces Pricing and Availability for Three New Portable Wireless Bluetooth® Speakers

Sony Electronics announced pricing and retail availability for the SRS-X55, SRS-X33 and SRS-X11 portable wireless Bluetooth® speakers, providing consumers with more options to listen to the music they love, in dynamic sound, no matter where they are. The SRS-X55 and SRS-X33 feature improved audio functionality, which provides 3x the data transmission capability for an enhanced wireless listening experience, One-touch connectivity via Near Field Communications (NFC) to easily connect compatible devices1, DSEE for natural, spacious sound, and ClearAudio+ for more powerful bass and crisp highs. The SRS-X55 provides powerful, portable sound in a compact, stylish design. With a built-in subwoofer, dual passive radiators and 30 Watts of power output, the X55 provides extended bass response that defies this speaker's small size. With the built-in speakerphone, conveniently answer phone calls, and with up to 10 hours of battery life2, listeners can keep their favorite tunes streaming all day long. The X55 also features a single USB (5V 1.5A max output) for smartphone/tablet charging capabilities. The SRS-X33 is an ideal portable Bluetooth® speaker for audio emphasis anytime, anywhere. Packing 20 Watts, full-range stereo speakers, and dual passive radiators, the X33 packs enough punch to fill any room with rich, full sound. More than just a speaker, take advantage of hands-free calling with the built-in speakerphone at the push of a button. The SRS-X33 provides up to 12 hours of battery life2 and is available in a variety of four colors including red and blue. The SRS-X11 is the smallest speaker in the new line-up, but despite its compact, ultra-portable size, it still packs a punch. With 10 Watts of total power output and dual passive radiators, the X11 delivers a rich, deep bass anywhere. Using the Speaker Add function, connect two X11 units together to either create twice the sound power in Double mode, or split the sound signal to enjoy real stereo sound in Stereo mode. The X11 also features speakerphone capability for hands-free calling as well as 12 hours of battery life2. Choose from a variety of five fun colors, and keep X11 near with the supplied silicon strap.

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