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October 05, 2015 9:37 AM ET

Household Durables

Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital pr...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960





Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 64
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2015.

Sony Electronics Inc. Key Developments

Sony Electronics Announces Addition of Uncompressed 14-Bit RAW Still Image Capture for New a Cameras

Sony Electronics announced user selectable Compressed and Uncompressed 14-Bit RAW image capture will be featured in the new a7S II once it arrives in stores this October. Additionally, they have announced plans to add user selectable compressed or uncompressed 14-Bit RAW still image capture via firmware update to additional cameras beginning with the recently introduced a7R II full-frame mirrorless model. The a7S II and a7R II are compatible with Sony's growing lineup of a -mount lenses, which now totals 64 different models including 13 native 'FE' full frame lenses. By early 2016, Sony will add an additional 8 new lenses to its FE full frame lineup, bringing the FE total to 21 lenses and the overall a -mount assortment to over 70 different models.

Sony Electronics Launches High Dynamic Range Video Support on 2015 4K Ultra HD Televisions

Sony Electronics announced that it is bringing High Dynamic Range (HDR) support to more of its 4K Ultra HD televisions. In addition to the previously announced X930C and X940C models, Sony is also adding HDR compatibility to the X850C, X900C and X910C models via a network update, available soon. With this update users will be able to experience vivid HDR content available through Amazon Video - the first video service to offer titles in the premium visual experience. HDR reproduces a greater dynamic range of luminosity or brightness levels, bringing greater contrast to the screen. This increased contrast reveals the subtle nuances of the image, from detailed blacks and shadows to the brightest whites and colors. With HDR compatible televisions Sony customers will enjoy brighter colors, enhanced details and distinct highlights, resulting in more depth and detail than ever before. In addition to select blockbuster movies from SPHE, Amazon Prime members will be able to access the first season of Amazon Original Series Transparent and Mozart in the Jungle and the pilot episode of the upcoming comedy Red Oaks in HDR on compatible Sony TVs, at no additional charge to their membership, this fall. Sony's exclusive X-tended Dynamic Range technology in the X930C and X940C enhances the viewing experience of HDR and non-HDR content with deeper blacks and brighter whites. The X-tended Dynamic Range feature in the Sony X930C provides up to twice the brightness range, while the X940C's X-tended Dynamic Range PRO offers up to three times the brightness range. Sony HDR compatible televisions include the following 4K Ultra HD models: X850C, X900C, X910C, X930C and X940C models.

Sony Electronics Introduces Latest Addition to their Lineup of Mirrorless Cameras, the a7S II

Sony Electronics introduced the latest addition to their lineup of mirrorless cameras, the a7S II. Offering ultra-high sensitivity and wide dynamic range across the entire ISO range plus 5-axis image stabilization for greater shooting control, the a7S II delivers stunning image quality for photographers who shoot in the most challenging lighting conditions â€" from the brightest of mornings to the darkest of nights. Additionally, the new camera incorporates a host of professional movie functions including the ability to record full-frame 4K video internally with full pixel readout and no pixel binning, the world's first camera to achieve this capability. The camera's unique balance of sensitivity, control of plane of focus and incredible image quality make it an especially effective tool for videographers and filmmakers. The a7S II delivers an awe-inspiring sensitivity range of ISO 50-409600 due to the unique combination of its 35mm full-frame 12.2 megapixel image sensor and BIONZ X image processing engine. The sensor works to optimize the dynamic range across the entire ISO range, broadening the amount of tonal gradation in bright environments and minimizing noise in dark scenes. The BIONZ X processor features an upgraded image processing algorithm that maximizes the sensor's capabilities overall, in particular at the mid-high end of the ISO scale, and results in extremely detailed still images and movies with minimal noise. Other features include: video master, 5-axis image stabilization, autofocus accuracy and electronic viewfinder. A number of enhancements have been made to the look and feel of the a7S II to make it more user friendly, reliable and intuitive. Its magnesium-alloy body is both light and highly robust and the grip and shutter buttons have been re-designed so that the camera feels more natural in the hand. Additionally, silent shooting mode can be activated at up to 5 fps continuous shooting and there is reduced-vibration shutter movement. The lens mount has been further reinforced to ensure greater rigidity, particularly when attaching third party lenses, and users can now charge the camera via a USB power supply while the camera is in operation, thus extending battery life. The a7S II is also Wi-Fi® and NFC compatible and fully functional with Sony's PlayMemories Mobile application available for Android and iOS platforms, as well as Sony's growing range of PlayMemories Camera Apps, which add a range of fun creative capabilities to the camera. The Sony a7S II full-frame interchangeable lens camera will be available in October for about $3000 at a variety of Sony authorized dealers nationwide. The a7S II is compatible with Sony's growing lineup of a lenses, which now totals 64 different models including 13 native 'FE' full frame lenses. By early 2016, Sony will add an additional 7 new lenses to its FE full frame lineup, bringing the FE total to 20 lenses and the overall a lens assortment to 70 different models.

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