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February 11, 2016 12:43 PM ET

Household Durables

Company Overview of Sony Electronics Inc.

Company Overview

Sony Electronics Inc. develops, designs, engineers, manufactures, markets, distributes, and services audio and video electronics and information technology products for consumer and professional markets in the United States. It offers audio-visual products such as high-definition televisions, digital cameras, camcorders, and personal stereo and flash media products; and home audio and video, digital photo frames, portable audio, and mobile entertainment products including video MP3 players, reader digital books, speakers, and pocket video cameras. The company also provides personal computers and peripherals, notebooks, high-definition professional broadcast and video products, and digital pr...

16530 Via Esprillo

San Diego, CA 92127

United States

Founded in 1960





Key Executives for Sony Electronics Inc.

Chief Operating Officer and President
President of Professional Solutions of America
President of VAIO of America
Senior Advisor of Entrepreneurship & Innovation Group - Sony Corporation of America
Age: 64
Chief Technology Officer of Broadcast and Production Systems Division
Compensation as of Fiscal Year 2015.

Sony Electronics Inc. Key Developments

Sony Electronics Inc. Launches New G Master Brand of Interchangeable Lenses

Sony Electronics has introduced their G Master™ brand of interchangeable lenses. Sony's new brand includes three new E-mount full frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom. Representing the ultimate blend of high resolution and beautiful bokeh, the new lenses feature Sony's innovative optical element technology, design and calibration. This allows them to produce still image and video content with a level of detail and expression that has never before been possible. Featuring some of the most advanced lens technologies in market, the new FE 24-70mm F2.8 GM (model SEL2470GM) is the ultimate choice for those seeking the higher possible optical performance for portrait, travel and event photography or even simple everyday shooting1. The new lens is built with three aspherical elements including a newly developed, extremely precise XA (extreme aspherical) element that reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files. Additionally, an ED (Extra-low-Dispersion) glass element and Super ED glass element keep chromatic aberration to a minimum while maximizing resolution and bokeh without any unnatural coloration. The lens features a 9-bladed aperture that maintains a near circular shape at all settings and is coated with Sony's original Nano AR coating to suppress reflections and ensure spectacular contrast and clarity. The new FE24-70mm F2.8 GM lens has a direct drive SSM (Super Sonic wave Motor) focusing system that works with incredible efficiency a new set of algorithms that positions the lens elements quickly and accurately. The motor is smooth and quiet, making it an ideal choice for shooting both still images as well as movies. To maximize usability, the lens is dust and moisture resistant and features a compact, streamlined design that includes AF/MF switch as well as focus hold, zoom lock and hood release buttons. Two new matching filters for the FE24-70mm F2.8 GM lens have also been introduced, including the VF-82MP MC protector and VF-82CPAM Circular PL filter. Designed as the ultimate portrait lens, the long-awaited new FE 85mm F1.4 GM telephoto prime lens (model SEL85F14GM) strikes a perfect balance between resolution and bokeh in a compact package. The lens features a new XA (extreme aspherical) element as well as three ED glass elements that work together to ensure that the in-focus areas are captured in extremely high resolution while the surrounding out-of-focus areas dissolve smoothly into a beautiful soft backdrop. It has a circular aperture with 11 blades – the most ever used in an a lens – that ensures bokeh is smooth and visually appealing. Externally, the new model has Sony's original Nano AR Coating, which is of particular importance in a portrait lens as it reduces flare and ghosting, even with backlit subjects or similarly challenging lighting conditions. For accurate autofocusing, the FE 85mm F1.4 GM lens includes a ring drive SSM motor system that provides ample power and speed to drive the lens' large, heavy focus group. It's also equipped with two position sensors to support flawless focus control of the large, heavy lens elements. This new professional portrait lens is dust and moisture resistant and also has an aperture ring with on/off switchable click stops that can be adjusted based on whether a user is shooting still images or movies. It also has an AF /MF switch and a focus hold button2. Covering the frequently used 70-200mm focal range, the new FE 70-200mm F2.8 GM OSS telephoto zoom lens (model SEL70200GM) offers extremely high rendering, AF performance and image stabilization, making it a versatile choice for shooting wildlife, sports, weddings and a variety of other events and locations1. The new telephoto zoom model delivers extraordinary sharpness and clarity throughout the entirety of its zoom range to its three advanced lens elements including XA, Super ED and ED glass components, as well as its Nano AR coating. The new FE 70-200mm F2.8 GM OSS lens features a floating focusing system – implemented in an a zoom lens for the first time – that contributes to an impressive minimum focusing distance of merely 0.96m and ensures AF performance is optimized during both still and video shooting. The lens includes a SSM (Super Sonic Motor) plus dual linear motors that work together to move large lens elements quickly - a task that requires a high level of drive control and ensures focus accuracy. The new model also has built in Optical SteadyShot™ image stabilization for capturing sharp, blur-free subjects at all focal lengths and a rotating tripod mount that allows the camera to be quickly removed from a connected tripod as needed. The new 70-200mm telephoto zoom lens is dust and moisture resistant with an additional fluorine coating added to the front lens. It also has a focus hold button as well as a focal range limiter. Sony has also announced new compact 1.4x and 2x Teleconverters – models SEL14TC and SEL20TC respectively – that offer even greater reach while maintaining the overall streamlined design and feel of the 70-200mm lens.3. The new FE 24-70mm F2.8 GM Standard Zoom and 85mm F1.4 GM Telephoto prime lenses will be available in March for about $2,200 and $1,800, respectively. In Canada, they will be sold for $2,900 CA and $2,400 CA, respectively. The new 70-200mm F2.8 GM Telephoto Zoom Lens and its compatible 1.4x and 2x Teleconverters will be available in May. Pricing is not yet available for these models. The new G Master Series of interchangeable lenses will be sold at a variety of Sony authorized dealers throughout North America.

Sony Introduces New A6300 Camera, Latest Addition to Lineup of Mirrorless Cameras

Sony Electronics has introduced the latest addition to their award winning lineup of mirrorless cameras, the a6300 model. The camera boasts an unrivaled 4D FOCUS™ system that can lock focus on a subject in as little as 0.05 seconds. Additionally, the a6300 has an incredible 425 phase detection AF points that are densely positioned over the entire image area, and can shoot images at up to 11 frames per second with continuous autofocus and exposure tracking. The impressive new mirrorless model also has the ability to support full live-view continuous shooting on the Tru-finder or LCD screen at up to 8 frames per second, ultimately producing a real-time shooting experience that combines all the benefits of an electronic viewfinder with the immediacy of a through-the-lens optical viewfinder. The versatile a6300 is equipped with a newly developed 24.2 MP (approx. effective) APS-C sized Exmor CMOS sensor that works together with a BIONZ X image processing engine to produce outstanding image quality throughout the entire ISO sensitivity range ISO 100 – 51200. It can also shoot and record high resolution 4K video with full pixel readout and no pixel binning in the popular Super 35mm format. Unrivaled AF Performance: Sony's new a6300 camera builds upon the acclaimed 4D FOCUS performance of the a6000 model, utilizing a Fast Hybrid AF system that combines high-speed phase detection AF with extremely accurate contrast AF and allows it to capture and lock on to moving subjects in as little as 0.05 seconds1. The camera's High-density Tracking AF technology positions 425 phase detection AF points over nearly the entire field of view, allowing it to accurately focus throughout a wide area – even on small, fast objects that other cameras would fail to recognize. In addition to the extensive AF coverage, the a6300 debuts a new High-density tracking AF technology that significantly improves subject detection and tracking performance. This new technology can quickly activate a large number of AF points surrounding a subject – approximately 7.5 times more density than the a6000 – and intelligently adjust them in accordance with the subject's motion. This is a particularly powerful feature when used with high-speed 11 fps continuous shooting or the new 8 fps continuous live-view mode, which provides 100% accurate framing for fast moving subjects on the LCD screen or viewfinder. Of note is the fact that the camera's 425 phase detection AF points, enhanced tracking and focus accuracy are all available on the a6300 when using A-mount lenses4 with a mount adaptor like the Sony LA-EA3. This is a first for Sony E-mount interchangeable lens cameras with an APS-C sized sensor, as the only other cameras to feature this capability are the full-frame a7R II and a7 II models. Other enhancements to the a6300 include silent shooting functionality the ability to use AF in focus magnifier mode, expanded flexible spot AF, Eye AF in AF-C mode and more. Powerful 24.2 MP Exmor CMOS Sensor and BIONZ X Processor: In order to maximize efficiency and overall camera performance, the a6300 features a new 24.2 MP sensor that is an ideal match for its BIONZ X image processing engine. The new image sensor employs copper wiring in its structure, which improves light collection efficiency and significantly accelerates readout speed. The BIONZ X processor features an upgraded image processing algorithm designed to maximize the sensor's overall capabilities. Together, the two key components work together to produce images with low noise and exceptional resolution in sensitivity settings up to ISO512003, in particular in the mid-to-high sensitivity range. Ultimate 4K Resolution and Other Professional Video Capabilities: In another first for non-full-frame Sony interchangeable lens camera, the new a6300 offers internal 4K movie recording in Super 35mm format. When shooting in 4K, the camera uses full pixel readout without pixel binning to collect 20 megapixels of information – approximately 2.4x5 (6K equivalent) as many pixels as 4K UHD and then oversamples the information to produce high quality footage with exceptional detail and depth. The camera utilizes the XAVC S codec6 during video shooting, which records at a high bit rate of 100 Mbps7 during 4K recording and 50 Mbps during standard Full HD shooting, ensuring maximum detail and clarity in both video formats. Additionally, the camera will focus approximately twice as fast as its predecessor during movie shooting thanks to its new and improved AF system. AF speed and AF tracking sensitivity are also adjustable for expanded creativity. Other professional caliber video features include the ability to record Full HD at 120 fps at 100 Mbps7, another first for a interchangeable lens cameras with APS-C sized sensors. This mode allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD8 (24p or 30p) resolution with AF tracking. The new a6300 also offers S-Log gamma recording9 for wide dynamic range shooting – approximately 14-stop latitude in S-Log3 gamma setting – and supports S-Gamut for a wider color space. Both options allow for greater creativity for processing video post-production. Also included on the new camera is a microphone line input that accepts external microphones and also supports XLR input with Sony's XLR adapter kit, as well as Gamma Display Assist, a new function that allows users to monitor images or check focus when recording S-Log movies. The new model has enhanced Zebra functionality for greater exposure control. Picture profile settings are available, as well as Time Code /User Bit and much more. Enhanced Operability and Ergonomics: The a6300 camera is equipped with a high contrast, high-resolution XGA OLED Tru-Finder with approximately 2.4 million dots that offers exceptional corner-to-corner visibility. Pricing and Availability: The Sony a6300 interchangeable lens camera will be available in March for about $1,000 for the camera body or for about $1,150 paired with a 16-50mm F3.5 – F5.6 kit lens (model SELP1650). Prices for the Canadian market will be about $1,350 CA for the body and about $1,500 CA for the camera kit. It will be sold at a variety of Sony authorized dealers throughout each region. The a6300 is compatible with Sony's growing lineup of a lenses including the new premium G Master™ lenses also announced February 3, 2016.

Sony Electronics Launches Three New Models in its h.ear Series

Sony Electronics launched three new models in its h.ear series, combining premium audio quality, bold design and comfortable fit for a superior listening experience. Sony's h.ear on Wireless NC and h.ear in Wireless headphones and h.ear go wireless speakers are designed to add color to consumers' lives by getting them closer to their music with rich, elevated sound. h.ear Simple, Stylish Design, Sony's h.ear series are designed using a single shape concept and a single color finish. To create products that are easily adaptable to consumers' personal style, only elements essential for listening to high quality music were included. A variety of eye-catching colors provides consumers with the freedom to hear their color and choose their own style. Sony utilized in-between chroma saturation, featuring standout shades inspired by today's fashions as well as nuanced, in-between hues to achieve a dynamic look. Additionally, metallic colors were used in various elements to represent the premium audio quality. The h.ear series includes LDAC support, an audio coding technology that supports several transmission rates for a wireless environment. It allows consumers to enjoy music with exceptional sound quality that approaches Hi-Res Audio, by transmitting at the maximum transfer rate: 990 kbps (approximately three times more data than conventional Bluetooth audio). LDAC provides an enhanced wireless listening experience for all genres of music. h.ear Wireless Headphones, the new wireless headphones will include two models, providing consumers with more options for an enhanced, on-the-go listening experience. The new h.ear on Wireless NC cuts out distracting ambient noise to let consumers focus on the music. Dual noise sensor technology featuring Digital Noise Canceling software reduces a variety of ambient sound through microphones both inside and outside the housings. What's more, the Automatic Al Noise Canceling function constantly analyzes environmental ambient sound and selects the most effective noise-canceling mode. Delivering Hi-Res Audio compatibility, the h.ear on Wireless NC features 40 mm HD drivers that reproduce sounds up to 40 kHz, and DSEE technology, resulting in natural and expansive sound. Augmented bass is complimented by lightweight CCAW voice coils, which yield high-linearity responses in high-pitched sounds. Aiming to provide a superior sound experience, the domes of the acoustic diaphragms have been titanium-coated to minimize unwanted vibrations. Meanwhile, Beat Response Control improves the transient characteristic in bass reproduction and delivers accurate rhythm, while an acoustic port on the housing controls air flow for optimal diaphragm movement and additional bass range. The h.ear on Wireless NC also features a compressed body shape, a smooth, compact design and a seamless finish. The new h.ear in Wireless earbuds combine audio quality with convenience and comfort. Featuring a compact 9 mm driver unit, the h.ear in Wireless achieves broadband playback through optimization of the diaphragm shape, and enhanced driving power from an outer magnetic path-type magnetic circuit. Like the h.ear on Wireless NC, the h.ear in Wireless utilizes Beat Response Control. Clear voice hands-free calling with built in microphone and HD Voice support is also included. With a slim smooth body and natural curved shape, the h.ear in Wireless gently fits around the neck for optimum comfort and portability. h.ear Wireless Speakers, the new h.ear.go is the world's smallest2 Hi-Res compatible, portable wireless speakers with up to 12 hours of battery time. Delivering uncompromising premium audio quality in a round, compact and portable unit, the h.ear.go is equipped with all new Hi-Res compatible f35mm gauge full-range speaker unit and Sony's own unique DSP signal processing to achieve powerful bass notes. The new h.ear.go supports Google Cast, Spotify Connect and multi-room capability via Sony SongPal link. Additionally, multiple speakers can be combined to create wireless surround and wireless stereo creating the ability to enjoy the same music in every room throughout the home (available via software upgrade summer 2016). NW-A26HN Walkman, This Walkman is available in five vibrant hues which match the h.ear series colors and comes with a matching pair of noise canceling earbuds. The included earbuds work in conjunction with the A26HN Walkman to provide Digital Noise Canceling to mute distractions from the outside world. The NW-A26HN features an S-Master HX full digital amplifier to support playback of Hi-Res Audio and DSEE HX which upscales the quality of compressed sound sources to surpass CD quality, upgrading existing sound sources to near Hi-Res Audio quality. It also comes equipped with LDAC audio coding which allows users to enjoy exceptional wireless sound quality at near to High Resolution Audio by transmitting at the maximum transfer rate of 990 kbps (approximately three times more data than conventional Bluetooth audio). The NW-A26HN adopts the high purity lead-free solder that Sony developed for High-End Audio products, resulting in better sound quality and improved sound resolution over the entire frequency range. This model features 32GB of built-in memory and a microSD memory card expansion slot3 so consumers can store additional music. Battery life boasts an extended playback time of approximately 30 hours Hi-Res Audio playback4 or 50 hours MP3 audio playback5. Available Spring 2016. Wireless High-Resolution Audio content is transmitted at 990 kbps; As of January 2016. microSD card is not included. For 192 kHz/24 bit audio. For 128 kbps audio.

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