October 21, 2016 2:24 PM ET


Company Overview of FitNow, Inc.

Company Overview

FitNow, Inc., doing business as Lose It!, develops and delivers a mobile application that provides principles of weight loss tracking and peer support. The company’s application enables people to manage their weight and improve their health. Its solution supports iPhones. The company also serves customers through its Website. It serves corporate customers and health professionals. The company was founded in 2008 and is based in Boston, Massachusetts.

581 Boylston Street

Boston, MA 02116

United States

Founded in 2008



Key Executives for FitNow, Inc.

Chief Executive Officer
Compensation as of Fiscal Year 2016.

FitNow, Inc. Key Developments

Under Armour Not Seeking Acquisitions In Boston

Under Armour, Inc. (NYSE:UA) is eyeing technology acquisitions, but not in Boston. Kevin Plank, founder and Chief Executive Officer of Under Armour, stated that the company plans to innovate in four different specific sectors in fitness tech: sleep, activity level, fitness level and nutrition but confirmed that he doesn't plan to acquire companies such as Boston-based Fitnesskeeper Inc. or Boston-based FitNow, Inc.

Lose It! Appoints Jenna Wolfe to its Advisory Board

Lose It! has added Jenna Wolfe, The TODAY Show's Lifestyle and Fitness Correspondent, and ACE certified personal trainer, to its advisory board. Known for her #NoExcusesTODAY series and for whipping co-anchor Lester Holt into shape on air, Jenna brings her health & fitness expertise to the company. Jenna spent 12 years as a sportscaster before joining The TODAY Show in 2007.

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