January 16, 2017 8:58 PM ET


Company Overview of FitNow, Inc.

Company Overview

FitNow, Inc., doing business as Lose It!, develops and delivers a mobile application that provides principles of weight loss tracking and peer support. The company’s application enables people to manage their weight and improve their health. Its solution supports iPhones. The company also serves customers through its Website. It serves corporate customers and health professionals. The company was founded in 2008 and is based in Boston, Massachusetts.

581 Boylston Street

Boston, MA 02116

United States

Founded in 2008



Key Executives for FitNow, Inc.

Chief Executive Officer
Compensation as of Fiscal Year 2016.

FitNow, Inc. Key Developments

Under Armour Not Seeking Acquisitions In Boston

Under Armour, Inc. (NYSE:UA) is eyeing technology acquisitions, but not in Boston. Kevin Plank, founder and Chief Executive Officer of Under Armour, stated that the company plans to innovate in four different specific sectors in fitness tech: sleep, activity level, fitness level and nutrition but confirmed that he doesn't plan to acquire companies such as Boston-based Fitnesskeeper Inc. or Boston-based FitNow, Inc.

Similar Private Companies By Industry

Company Name Region
@Legal Discovery, LLC United States
@RISK, Inc. United States
100Insights, Inc. United States
101 Education, LLC United States
10Pearls, LLC United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Bloomberg L.P. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact FitNow, Inc., please visit www.loseit.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.