Company Overview of Carat
Carat operates as a media agency. The company specializes in media planning and buying, and digital and non-traditional media solutions. It creates consumer behavior insight; plans, creates, and negotiates barter deals, and media and event sponsorship deals and programs; designs, plans, and executes online and offline branded content platforms and productions in line with integrated communications strategy; designs and creates direct marketing, as well as CRM systems, including customer platforms and communication systems; and plans and buys offline media. The company also provides marketing consultancy and analytics, media and market research, and strategy and planning services; and digital...
150 East 42nd Street
New York, NY 10017
Founded in 2000
Key Executives for Carat
Chief Financial Officer and Director of Operations
Executive Vice President of Organizational Intelligence
Compensation as of Fiscal Year 2016.
Carat Key Developments
Mondelez International Appoints Carat as Media Agency Across North America, Europe and APAC Region
Apr 20 16
Mondelez International had appointed Carat as its media agency across North America, Europe and APAC region. The account was earlier handled by Sam Balsara-led Madison World.
Asda Appoints Saatchi & Saatchi and Zenith as Lead Creative and Media Agencies, Respectively Replacing VCCP and Carat
Apr 12 16
Asda has announced the appointment of Saatchi & Saatchi as its lead creative agency along with Zenith as its media agency, replacing VCCP and Carat. The appointment of Saatchi & Saatchi and Zenith is part of Asda's Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy, led by recently appointed Chief Customer Officer, Andy Murray.
Carat Appoints Sally Silver as Head of Government Media
Dec 22 14
Carat has appointed Sally Silver as its new head of government media. Silver joins from WPP-owned M4C, where she was head of digital. Silver will work on Carat's UK government media buying account, which it recently won after a legal battle in which WPP subsidiary GROUPM disputed the government's procurement process.
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