September 30, 2016 7:28 PM ET

Media

Company Overview of Carat

Company Overview

Carat, a media network, provides digital and diversified media solutions for customers in the United States and internationally. It offers services in the areas of communications strategy and planning, consumer insight, media buying, global media partnerships, branded content and product placement, content development, mobile media, search engine marketing, social, sponsorship and experiential, data management, and direct marketing and CRM. Carat was formerly known as Carat Fusion, Inc. The company was founded in 2000 and is headquartered in New York, New York. It has locations worldwide. Carat operates as a subsidiary of Dentsu Aegis Network Ltd.

150 East 42nd Street

New York, NY 10017

United States

Founded in 2000

Phone:

212-591-9100

Fax:

212-689-6005

Key Executives for Carat

Global President
Chief Financial Officer and Director of Operations
Chief Operating Officer
Chief Executive Officer of Carat US
Chief Executive Officer of APAC
Compensation as of Fiscal Year 2016.

Carat Key Developments

Mondelez International Appoints Carat as Media Agency Across North America, Europe and APAC Region

Mondelez International had appointed Carat as its media agency across North America, Europe and APAC region. The account was earlier handled by Sam Balsara-led Madison World.

Asda Appoints Saatchi & Saatchi and Zenith as Lead Creative and Media Agencies, Respectively Replacing VCCP and Carat

Asda has announced the appointment of Saatchi & Saatchi as its lead creative agency along with Zenith as its media agency, replacing VCCP and Carat. The appointment of Saatchi & Saatchi and Zenith is part of Asda's Project Renewal blueprint to transform its business and boost its Save Money Live Better brand strategy, led by recently appointed Chief Customer Officer, Andy Murray.

Carat Appoints Sally Silver as Head of Government Media

Carat has appointed Sally Silver as its new head of government media. Silver joins from WPP-owned M4C, where she was head of digital. Silver will work on Carat's UK government media buying account, which it recently won after a legal battle in which WPP subsidiary GROUPM disputed the government's procurement process.

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Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
 

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