Carat operates as a media agency. The company specializes in media planning and buying, and digital and non-traditional media solutions. It creates consumer behavior insight; plans, creates, and negotiates barter deals, and media and event sponsorship deals and programs; designs, plans, and executes online and offline branded content platforms and productions in line with integrated communications strategy; designs and creates direct marketing, as well as CRM systems, including customer platforms and communication systems; and plans and buys offline media. The company also provides marketing consultancy and analytics, media and market research, and strategy and planning services; and digital...
150 East 42nd Street
New York, NY 10017
Founded in 2000
Carat Appoints Sally Silver as Head of Government Media
Dec 22 14
Carat has appointed Sally Silver as its new head of government media. Silver joins from WPP-owned M4C, where she was head of digital. Silver will work on Carat's UK government media buying account, which it recently won after a legal battle in which WPP subsidiary GROUPM disputed the government's procurement process.
Carat Promotes Michael Epstein to Chief Client Officer U. S
Sep 25 14
Carat announced that it has promoted Chief Strategy Officer Michael Epstein to the role of Chief Client Officer U.S. In his new role, Epstein will oversee all of the U.S. client teams across Carat's offices in New York, Atlanta, Boston, Chicago, Detroit, Los Angeles and San Francisco. Epstein will retain oversight of the agency's strategy, insights and intelligence, and convergence planning teams, and will continue to report to Doug Ray, U.S. & Global President of Carat. Since joining Carat as its first Chief Strategy Officer in May 2013, Epstein has helped to drive Carat's innovation agenda; contributed to the agency's ongoing new business success, including Danone and MasterCard, among others; and brought a sense of community and greater connectivity to the planning, strategy and insights teams. Prior to joining Carat, Epstein was president of strategic resource and client services at Mindshare.