July 24, 2016 12:55 AM ET


Company Overview of Cohn & Wolfe Inc.

Company Overview

Cohn & Wolfe Inc., a brand communications agency, provides consumer branding, corporate, digital, healthcare, sustainability, and multicultural marketing services. The company also offers brand marketing works and digital media campaigns; and strategic consulting services that include market proposition and positioning, employee change management, and brand strategy consulting in ten areas of reputation management, crisis and issues management, and corporate storytelling. It serves energy, entertainment, financial services, sports marketing, and technology markets. The company was founded in 1970 and is based in New York, New York. It has additional offices in North America, Europe, the Midd...

200 Fifth Avenue

New York, NY 10010

United States

Founded in 1970





Key Executives for Cohn & Wolfe Inc.

Chief Executive Officer
Founder and Chairman of the Texas Operations
Chief Financial Officer
Chief Executive Officer of UK and Managing Director of EMEA
Compensation as of Fiscal Year 2016.

Cohn & Wolfe Inc. Key Developments

Cohn & Wolfe Appoints Candace Mccaffery as Managing Director of Its Atlanta Office

Cohn & Wolfe has appointed Candace McCaffery as Managing Director of its Atlanta office, where she will oversee day-to-day operations, client relations and business development activities. She will report to Jim Joseph, Chief Integrated Marketing Officer and President, The Americas, Cohn & Wolfe. Prior to joining Cohn & Wolfe, McCaffery was Senior Vice President, Global Marketing for Powa Technologies Ltd., where she led the global B2B marketing efforts for the PowaPOS start-up division. She has extensive experience working across multiple communications channels for healthcare, government, consumer and technology clients such as The Weather Channel, Verifone, SunTrust Banks, PolicyGenius, Childrens Healthcare of Atlanta, the Georgia Health Information Network and the State Road and Tollway Authority.

Cohn & Wolfe Inc. Appoints Paul Baeyaert as Managing Director, Paris

Cohn & Wolfe Inc. announced that it has hired Paul Baeyaert as Managing Director, Paris, where he will leverage his extensive European market leadership experience to evolve and expand the agency’s offering. Baeyaert will lead the Paris office’s strategic growth, oversee its day-to-day operations, serve as senior counsel to clients and play a key role in business development activities. He will report to Scott Wilson, Managing Director, Cohn & Wolfe EMEA. Baeyaert has led the creation and implementation of international campaigns, including the prestigious International SABRE Awards’ Best Pan-European Campaign for Goodyear. He brings to Cohn & Wolfe more than 25 years of experience leading reputation management and brand-building campaigns for clients, as well as high-performing agency teams in a multilingual and cross-cultural environment.

Cohn & Wolfe Announces Executive Appointments

Cohn & Wolfe has hired Scott Cocchiere as Managing Director of Creative and Content and appointed Callie Jernigan as U.S. Entertainment Marketing Leader to further deepen the agencys expertise in these specialties as part of its fully integrated marketing offering. Both report to Jim Joseph, Chief Integrated Marketing Officer and President, The Americas. Cocchiere is responsible for overseeing and expanding the content strategy and production machine at the company, working closely with leadership to fuel the agencys integrated marketing efforts for its clients. Jernigan is leveraging her extensive entertainment, technology, consumer and digital experience to guide Cohn & Wolfe Entertainment, a practice that applies pop culture-based solutions across a spectrum of entertainment possibilities, including collaborations with digital content creators, screenwriters, television producers, film producers and more. Jernigan also leads that office as Managing Director and manages a core entertainment team in Los Angeles. Prior to joining the company, Cocchiere held creative and content leadership roles at a number of marketing agencies, including OgilvyAction and Marketing Drive. He has developed compelling advertising, public relations, promotional, digital, experiential and shopper marketing programs for some of the worlds best-known brands, including Philips, Reckitt Benckiser, KFC, Hilton, Bank of America and Dannon. Most recently, Cocchiere was the Creative Director at Emanate PR, where he was credited with building the agencys creative and digital content offering from the ground up, driving significant new business growth. Jernigan joined the company as Managing Director, Austin in June 2015 from Twentieth Century Fox Home Entertainment, where she led the North American PR department in her role as Vice President, Publicity.

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