Company Overview of GfK Custom Research, LLC
GfK Custom Research, LLC provides marketing research and consulting services. The company provides services, such as research on brand strategy, management, and communications; customer satisfaction, loyalty, and advocacy; mystery shopping services; online survey research; consulting; omnibus services; public affairs and corporate communications; strategic innovation; integration of consumer and shopper insights; and digital market intelligence. It also offers Brandpoint that allows the users to analyze Image Barometer findings. The company serves automotive, consumer, financial services, media, technology, healthcare, and government and academic industries in the United States and Canada. T...
75 Ninth Avenue
New York, NY 10011
Founded in 1974
Key Executives for GfK Custom Research, LLC
Chief Financial Officer and Member of Management Board
Chief Executive Officer of GFK Consumer Experiences North America
Chief Executive Officer of Gfk SE
Compensation as of Fiscal Year 2016.
GfK Custom Research, LLC Key Developments
GfK Custom Research LLC Wins $1,200,001.92 Federal Contract
Aug 26 16
GfK Custom Research LLC won a $1,200,001.92 federal contract from the Defense Commissary Agency for manual price shopping services. The place of performance will be in Fort Lee, Virginia.
GFK Presents at Nomura's 2016 Media, Telecom & Internet Conference, Aug-15-2016
Aug 12 16
GFK Presents at Nomura's 2016 Media, Telecom & Internet Conference, Aug-15-2016 . Venue: Worldwide Plaza, 309 West 49th Street, New York, NY 10019, United States. Speakers: Dan O'Brien, Sector Lead Wireless Components.
YouEye and GfK Announces Strategic Partnership
Mar 10 15
YouEye and GfK announced a strategic partnership that teams the strengths of each company to transform customer insights. Under the partnership, GfK will leverage YouEye's behavioral analytics technologies to augment their market research solutions. Together, the companies will innovate and introduce new products and services. YouEye's agile research platform is grounded in two core capabilities: multimedia "in the wild" desktop and mobile experience capture, and full-scale qualitative analytics including behavioral, sentiment, and natural language technologies. The relationship enables GfK to incorporate YouEye's proprietary, cloud-based platform into their own suite of technologies. As a result, GfK can introduce highly differentiated and advanced solutions to its customers.
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