March 01, 2015 3:12 PM ET


Company Overview of GfK Custom Research, LLC

Company Overview

GfK Custom Research, LLC provides marketing research and consulting services. The company provides services, such as research on brand strategy, management, and communications; customer satisfaction, loyalty, and advocacy; mystery shopping services; online survey research; consulting; omnibus services; public affairs and corporate communications; strategic innovation; integration of consumer and shopper insights; and digital market intelligence. It also offers Brandpoint that allows the users to analyze Image Barometer findings. The company serves automotive, consumer, financial services, media, technology, healthcare, and government and academic industries in the United States and Canada. T...

75 Ninth Avenue

5th Floor

New York, NY 10011

United States

Founded in 1974





Key Executives for GfK Custom Research, LLC

Chief Financial Officer and Member of Management Board
Age: 56
Chief Operating Officer and Member of Management Board
Age: 53
Chief Executive Officer of GFK Consumer Experiences North America
Chief Executive Officer of Gfk SE
Age: 48
Compensation as of Fiscal Year 2014.

GfK Custom Research, LLC Key Developments

GfK Announces Executive Appointments

Kevin Taylor and Gary Schanzer have taken on new leadership roles in key GfK teams in North America – Schanzer with the Digital Market Intelligence (DMI) team, and Taylor with Technology. Taylor, who previously served as GfK’s SVP and Consulting and Global Key Account Manager for Microsoft, has been promoted to EVP of Technology, overseeing work for all North America technology clients. Schanzer, who has managed DMI on an interim basis for several months, will now fill that role permanently; he will also continue serving as the Shopper and Retail Strategy team’s Managing Director. As EVP, Taylor will shape Technology’s overall vision, serving as a thought leader and building a successful team of key account managers capable of growing new business.

GFK Presents at Bank of America Merrill Lynch 2014 Global Telecom & Media Conference, Jun-03-2014

GFK Presents at Bank of America Merrill Lynch 2014 Global Telecom & Media Conference, Jun-03-2014 . Venue: Bank of America Merrill Lynch Financial Centre, 2 King Edward Street, London, EC1A 1HQ, United Kingdom.

GfK Launches GfK FutureScape

GfK announced the launch of GfK FutureScape, a unique approach that identifies and sizes a range of opportunity spaces within a market, prioritizing those with the most potential and then using segmentation to pinpoint the highest-value consumers to target. The strategic assessment provided by GfK FutureScape stands apart from the competitive offerings, because it is based on a holistic analysis of: evolving consumer needs, the existing and emerging benefits offered in the marketplace and the company's own business strengths and assets. This comprehensive perspective helps increase the ROI of companies' growth and innovation investments by focusing resources on those spaces that are not only a good fit for their business, but are also the most likely to deliver maximum growth. GfK FutureScape helps companies identify and maximize future opportunities through a systematic approach: Provides a forward-looking view on both consumers and the marketplace -- and how they are changing; Identifies and sizes a range of opportunity spaces -- and prioritizes those with the most potential; Leverages segmentation to pinpoint the highest-value consumer targets --to maximize the potential for success. It supports all types of products and services, helping companies across all industries to capitalize on opportunities.

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