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December 01, 2015 9:48 AM ET


Company Overview of GfK Custom Research, LLC

Company Overview

GfK Custom Research, LLC provides marketing research and consulting services. The company provides services, such as research on brand strategy, management, and communications; customer satisfaction, loyalty, and advocacy; mystery shopping services; online survey research; consulting; omnibus services; public affairs and corporate communications; strategic innovation; integration of consumer and shopper insights; and digital market intelligence. It also offers Brandpoint that allows the users to analyze Image Barometer findings. The company serves automotive, consumer, financial services, media, technology, healthcare, and government and academic industries in the United States and Canada. T...

75 Ninth Avenue

5th Floor

New York, NY 10011

United States

Founded in 1974





Key Executives for GfK Custom Research, LLC

Chief Financial Officer and Member of Management Board
Age: 57
Chief Executive Officer of GFK Consumer Experiences North America
Chief Executive Officer of Gfk SE
Age: 49
Senior Vice President
Age: 63
Compensation as of Fiscal Year 2015.

GfK Custom Research, LLC Key Developments

YouEye and GfK Announces Strategic Partnership

YouEye and GfK announced a strategic partnership that teams the strengths of each company to transform customer insights. Under the partnership, GfK will leverage YouEye's behavioral analytics technologies to augment their market research solutions. Together, the companies will innovate and introduce new products and services. YouEye's agile research platform is grounded in two core capabilities: multimedia "in the wild" desktop and mobile experience capture, and full-scale qualitative analytics including behavioral, sentiment, and natural language technologies. The relationship enables GfK to incorporate YouEye's proprietary, cloud-based platform into their own suite of technologies. As a result, GfK can introduce highly differentiated and advanced solutions to its customers.

GfK Announces Executive Appointments

Kevin Taylor and Gary Schanzer have taken on new leadership roles in key GfK teams in North America – Schanzer with the Digital Market Intelligence (DMI) team, and Taylor with Technology. Taylor, who previously served as GfK’s SVP and Consulting and Global Key Account Manager for Microsoft, has been promoted to EVP of Technology, overseeing work for all North America technology clients. Schanzer, who has managed DMI on an interim basis for several months, will now fill that role permanently; he will also continue serving as the Shopper and Retail Strategy team’s Managing Director. As EVP, Taylor will shape Technology’s overall vision, serving as a thought leader and building a successful team of key account managers capable of growing new business.

GFK Presents at Bank of America Merrill Lynch 2014 Global Telecom & Media Conference, Jun-03-2014

GFK Presents at Bank of America Merrill Lynch 2014 Global Telecom & Media Conference, Jun-03-2014 . Venue: Bank of America Merrill Lynch Financial Centre, 2 King Edward Street, London, EC1A 1HQ, United Kingdom.

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