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April 27, 2015 10:55 AM ET

Leisure Products

Company Overview of Fender Musical Instruments Corporation

Company Overview

Fender Musical Instruments Corporation, a musical instruments company, manufacturers, distributes, and markets various musical instruments. The company offers electric guitars, bass guitars, acoustic guitars, guitar amplifiers, bass amplifiers, basses, portable sound systems, audio products, and related equipment; and accessories, including strings, replacement parts, cases, straps, clothing, and more. It offers its products through online dealers; and through a network of distributors and dealers in the United States, India, and internationally. The company was founded in 1946 and is based in Scottsdale, Arizona with custom shop in Corona, California; administration, marketing, advertising,...

17600 North Perimeter Drive

Suite 100

Scottsdale, AZ 85255

United States

Founded in 1946

2,787 Employees





Key Executives for Fender Musical Instruments Corporation

Interim Chief Executive Officer and Board Member
Age: 45
President and Director
Age: 46
Chief Financial Officer and Corporate Treasurer
Managing Director of Europe
Age: 48
Senior Vice President of Marketing Communications
Compensation as of Fiscal Year 2014.

Fender Musical Instruments Corporation Key Developments

Fender Musical Instruments Corporation Appoints Board of Directors

The Edge and Bono, two pioneers of rock music, have joined Fender Musical Instruments Corporation's board of directors. The Edge and Bono, best known as the guitarist and lead singer for the seminal band U2, bring a unique blend of experience in music, entertainment, business and advocacy to the 68-year-old music company. As members of the board, they will carry on the tradition of Fender(R) as a creator of iconic musical instruments and will guide the company as it pursues new strategies to grow through increased engagement with fans.

Fender Musical Instruments Corporation Appoints Bob Roback as President; Announces to Establish New Los Angeles Office

Fender Musical Instruments Corporation announced that Bob Roback has joined FMIC as President and has also joined the company's Board of Directors. Roback has extensive experience as an entrepreneur and executive in the music business, overseeing the growth and development of many of the most innovative consumer experiences in digital music and converting those experiences into successful businesses. Roback is an important new addition to Fender's senior leadership team and will have a wide scope of responsibility including overseeing the development of Fender's emerging digital strategy aimed at deeply engaging musicians and music fans more broadly. The company also announced to establish a new Los Angeles office in order to expand the company's consumer marketing and digital capabilities.

Fender Musical Instruments Corporation Ceases Domestic Production of Ovation Guitars

Fender Musical Instruments Corp. announced that it was ceasing domestic production of Ovation guitars and closing the New Hartford factory, citing "current market conditions and insufficient volume levels." The company also said it is consolidating production of U.S.-made acoustic instruments. The company said Ovations will continue to be manufactured outside the US.

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