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November 28, 2015 6:59 AM ET


Company Overview of Liquid

Company Overview

Liquid provides performance marketing campaigns for various finance, insurance, education, and lifestyle businesses. Its audience engine helps advertisers programmatically model and target their ideal consumers across top channels and platforms. Liquid was formerly known as Liquid Wireless, LLC and changed its name to Liquid in January 2012. The company was founded in 2008 and is based in Portland, Maine with additional offices in New York City and Boston. As per the transaction announced on January 11, 2012, Liquid operates as a subsidiary of Publishers Clearing House, Inc.

2 Monument Square

Suite 902

Portland, ME 04101

United States

Founded in 2008



Key Executives for Liquid

Head of Programmatic
Head of Revenue
Head of Engineering
Head of Data
Compensation as of Fiscal Year 2015.

Liquid Key Developments

Liquid Announces Executive Appointments

Liquid announced that it has expanded its executive team with the addition of ad tech industry veterans, Heather Menery, Tom Anderson and Aaron Olmstead. Heather Menery, former VP of Emerging Solutions at Pubmatic, has joined the company as Head of Revenue. In her new role, Menery, who has over 10 years of ad tech experience, will be tasked with driving worldwide sales and directing all of Liquid's revenue-related operations. Menery has also held senior level positions at companies such as Velti/Mobclix, Jumptap (acquired by Millennial Media) and Enpocket (acquired by Nokia). To further assist the company with its rapidly growing operations, Liquid has appointed Tom Anderson as Head of Programmatic and Aaron Olmstead as Head of Engineering. With deep experience in developing and optimizing mobile media campaigns, Anderson will oversee the operation and innovation of all Liquid ad products and ad processes, including the monetization strategy for PCH's massive cross-platform data sets. Anderson was formerly the Founder of Plethora Mobile, a programmatic advertising platform acquired by PCH, and has worked at notable companies such as Enpocket, Jumptap, Celtra, and Adsmobi. Olmstead, former Director of Engineering at Fiksu, will lead the Liquid engineering teams located in Portland, ME, Boston, and New York City.

Liquid Appoints Adrian Wheeler as a New Non-Executive Director

Liquid has appointed Adrian Wheeler as a new Non-executive Director. In addition to his non-executive role at Liquid, Adrian is also Non-executive Director at London Communications Agency and Firefly. He is a partner in Agincourt Communications and a consultant at the Gyroscope Consultancy, and at Best Communications, an Anglo-Czech public relations firm based in Prague. He is also a director of Speakers' Corner Trust.

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