September 26, 2016 12:03 AM ET


Company Overview of Corporation for Travel Promotion

Company Overview

Corporation for Travel Promotion, doing business as Brand USA Inc., operates as a cooperative destination marketing organization. It promotes the United States as a premier travel destination; and communicates the United States entry/exit policies and procedures to worldwide travelers. The company was founded in 2010 and is based in Washington, District Of Columbia. It has representative offices in Australia, New Zealand, Brazil, Canada, China, Germany, Austria, Switzerland, India, Japan, Mexico and Central America, South Korea, Taiwan, Hong Kong, the Southeast Asia, the United Kingdom, and Ireland.

1725 Eye Street NW

Eighth Floor

Washington, DC 20006

United States

Founded in 2010





Key Executives for Corporation for Travel Promotion

Chief Executive Officer and President
Chief Financial Officer
Vice President of Operations
Senior Vice President of Global Sponsorships
Senior Vice President of Global Market Development
Compensation as of Fiscal Year 2016.

Corporation for Travel Promotion Key Developments

Brand USA Announces Board Changes

The board of directors of Brand USA announced the re-appointment by Commerce Secretary Penny Pritzker of Marriott President & CEO Arne Sorenson, who currently serves as board chair, to its board of directors, as well as the appointment of three new board members. The company appointed Kyle Edmiston, assistant secretary, Louisiana Office of Tourism; Maryann Ferenc, owner & CEO, Mise en Place and Rossi Ralenkotter, president & CEO, Las Vegas Convention and Visitors Authority to the board. Each appointment is effective Dec. 1, 2015 for a term of three years. Kyle Edmiston, assistant secretary, Louisiana Office of Tourism, has served in his capacity since 2012. Prior to his current position, he served as President/CEO of the Ruston Lincoln CVB. He currently serves on the board of directors of the Southeast Tourism Society, U.S. Travel Association and is the Vice Chair of the Travel South USA Board of Directors. Additionally, he serves on the DMAI Destination Foundation Board of Trustees, the U.S. Travel Association Board executive committee, the U.S. Travel Association Project: Time Off Advisory Board, and is a member of the National Council of State Tourism Directors. Maryann Ferenc, president and owner of Mise en Place, has spent her entire career in the hospitality industry. Maryann and her partner, James Beard award-winner Chef Marty Blitz made their mark in Tampa Bay, Florida, with the opening of Mise en Place, a hospitality group that began as a catering company in 1986. Since that time, Mise en Place has grown into an upscale urban restaurant in downtown Tampa and diverse operations that include in-house events; a full-service catering and event company; retail marketing, exclusive contracted events at the Tampa Museum of Art with an on-premise restaurant; a wine bar and bistro at the Tampa International Airport; and a wine bar and café at Amalie Arena, the home of the Tampa Bay Lightning. Rossi Ralenkotter, president/CEO of the Las Vegas Convention and Visitors Authority (LVCVA), is responsible for marketing and branding Las Vegas and Southern Nevada as the world's most desirable destination for leisure and business travel. Under Mr. Ralenkotter's leadership, the LVCVA launched the most successful branding campaign in tourism history, which is best known for its oft-repeated tagline, "What happens here, stays here.™" It was selected the No. 1 campaign by the voting public and was inducted into the Madison Avenue Advertising Walk of Fame in 2011.

Brand USA Presents at Phocuswright Conference, Nov-17-2015 11:55 AM

Brand USA Presents at Phocuswright Conference, Nov-17-2015 11:55 AM. Venue: Diplomat Resort & Spa, 555 South Ocean Drive, Ft. Lauderdale/Hollywood, FL 33019, United States. Speakers: Carroll Rheem, Vice President, Research & Analytics.

Etihad Airways Teams Up with Brand USA

Etihad Airways has teamed up with Brand USA. The airline sponsored a Brand USA reception at the exclusive Armani Hotel in Dubai, as part of the annual Arabian Travel Market (ATM) held in Dubai. At the event, attended by over 200 senior travel industry professionals and media, both Etihad Airways and Brand USA reaffirmed their commitment to forging closer ties and to work closely to find common synergies in their shared goal of promoting travel and tourism between the UAE and the US. With support from Etihad Airways, Brand USA will seek opportunities for joint promotional activity into the US.

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