January 31, 2015 12:55 PM ET

Internet Software and Services

Company Overview of MediaBrix, Inc.

Company Overview

MediaBrix, Inc. operates a social media advertising platform that provides video, display, and mobile ads on social venues. It offers agencies and advertisers a solution for social advertising through online and mobile devices. The company’s social media advertising products enable marketers to deploy, monitor, and optimize social display and video advertising across social applications. In addition, it offers a one-stop shop for brands to capitalize on social applications, games, and professional video in various social network environments, including Facebook and YouTube. Further, the company provides Pulse, an ad management and optimization platform that is connected directly to Facebook’...

36 West 25th Street

7th Floor

New York, NY 10010

United States

Key Executives for MediaBrix, Inc.

Chief Financial Officer
Chief Operating Officer
Chief Revenue Officer
Senior Vice President of Business Operations
Compensation as of Fiscal Year 2014.

MediaBrix, Inc. Key Developments

MediaBrix Becomes First to Bring Sound and Haptics to in-App Mobile Branding Ads

MediaBrix is the first to apply sound and haptics to in-app mobile branding ads. This new functionality will be added to the company's Moments™ (BTMs™) product suite to boost brand awareness and campaign performance in mobile ads for brands. This announcement serves to extend the MediaBrix technology platform for humanizing advertising by connecting brands with people during emotional moments. Industry research supports this move. According to independent third-party research provider Vizu, lift in brand awareness for products featuring sound spiked as high as 100 percent, while additional tests revealed that other sound enhanced product performance metrics increased by as much as 40%. MediaBrix's emotional targeting technology, coupled with these new sensory features, offers digital brand marketers a unique way to organically stimulate in-app consumers' emotions, which leads to positive experiences and higher returns for advertisers. The addition of sound and haptics supports MediaBrix's mission to humanize digital ads and gives mobile marketers the opportunity to attain deeper levels of engagement. The new sensory elements will further enhance MediaBrix's performance among mobile BTMs™, which already achieve engagement metrics much as bold543 times what other ad formats can deliver. Additional tests found that sound lifted BTMs™ campaign performance as follows: Increased mobile reward opt-in rates by 16%; Increased mobile share rates by 14%; Increased mobile CTRs by 10%. Prior to releasing the new emotional sensory technology, MediaBrix worked with sound engineers to research the impact that sound has on human emotions as well as the mapping of specific sounds back to BTMs™ and placement within the ad products. As part of its research efforts, MediaBrix considered how specific sound vectors such as duration, frequency, tone, and volume influence people's specific emotions and emotional levels. Through this process, MediaBrix was able to identify specific sounds, BTMs™ and placements within its ad products that best reinforce brand connections to the individual.

MediaBrix, Inc. Announces Executives Appointment and Promotion

MediaBrix announced an internal promotion and the addition of a new executive to its global business development team. Art Santos is promoted to senior vice president of business development and Lo Norona joins MediaBrix as vice president of business development. In his new role, Art Santos will lead MediaBrix's business development team as the company expands to new games, as well as apps in categories outside of gaming on a global scale. Santos has more than 18 years of global enterprise sales, business development and strategy experience and a proven ability to penetrate emerging markets. Lo Norona brings to MediaBrix deep experience in mobile business development, product marketing and revenue operations. He will report to Santos and focus on expanding MediaBrix's developer and publisher relationships for games and apps. Before joining MediaBrix, Lo developed brand advertising skills and experience through several roles, including media planning at Freestyle Interactive in 2003, mobile advertising from Ad Infuse in 2006 and cross-platform, native ad delivery at appssavvy in 2008 where he joined as an early member.

MediaBrix Delivers the Emotional Targeting In-Game Advertising SDK Optimized for Intel(R) Architecture

MediaBrix, Inc. announced it is extending its proprietary emotional targeting and Breakthrough Moments(TM) (BTMs) technology as an in-game ad platform that natively supports Intel(R) Architecture. Through this extension, Android app and game developers will have support to run rich media, video and other innovative advertising formats on mobile devices and tablets based on Intel(R) Architecture. Intel's latest platform empowers developers to build games with lower power consumption and faster 64 bit processing, which has triple the memory, twice the average performance and four times the input-output bandwidth of the previous generation of Intel processors. The chip makes games look better, run smoother and load faster on Intel processors and devices so people can play sleeker games for longer intervals of time. What's more, MediaBrix provides Intel developers with a comprehensive ad solution for free-to-play games (F2P) monetization and serves immersive advertising from Fortune 500 brands.

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