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May 22, 2015 5:05 PM ET

Internet Software and Services

Company Overview of MediaBrix, Inc.

Company Overview

MediaBrix, Inc. operates a social media advertising platform that provides video, display, and mobile ads on social venues. It offers agencies and advertisers a solution for social advertising through online and mobile devices. The company’s social media advertising products enable marketers to deploy, monitor, and optimize social display and video advertising across social applications. In addition, it offers a one-stop shop for brands to capitalize on social applications, games, and professional video in various social network environments, including Facebook and YouTube. Further, the company provides Pulse, an ad management and optimization platform that is connected directly to Facebook’...

36 West 25th Street

7th Floor

New York, NY 10010

United States

Key Executives for MediaBrix, Inc.

Co-Founder, Chairman and Chief Executive Officer
Chief Financial Officer
Chief Operating Officer
Chief Revenue Officer
Senior Vice President of Business Operations
Compensation as of Fiscal Year 2014.

MediaBrix, Inc. Key Developments

MediaBrix Announces Board Appointments

MediaBrix announced that Jeffrey F. Rayport and Tom Iler have joined the MediaBrix Board of Directors. A seasoned consultant and Harvard Business School faculty member, Jeffrey Rayport brings over 20 years leadership experience in digital strategy and technologies, while Tom Iler brings over 13 years experience in advertising technology innovation and business vision. Rayport has served as a director of multiple public and private companies engaged in digital marketing services, online commerce, and digital media, including ShopRunner, Conversant, GSI Commerce, CBS MarketWatch, International Data Group, and iCrossing. Iler is currently Chief Information Officer at Billtrust.

MediaBrix Announces Appointments to the Advisory Board

MediaBrix announced that Roger Dooley and Julian Treasure to the advisory board.

MediaBrix Becomes First to Bring Sound and Haptics to in-App Mobile Branding Ads

MediaBrix is the first to apply sound and haptics to in-app mobile branding ads. This new functionality will be added to the company's Moments™ (BTMs™) product suite to boost brand awareness and campaign performance in mobile ads for brands. This announcement serves to extend the MediaBrix technology platform for humanizing advertising by connecting brands with people during emotional moments. Industry research supports this move. According to independent third-party research provider Vizu, lift in brand awareness for products featuring sound spiked as high as 100 percent, while additional tests revealed that other sound enhanced product performance metrics increased by as much as 40%. MediaBrix's emotional targeting technology, coupled with these new sensory features, offers digital brand marketers a unique way to organically stimulate in-app consumers' emotions, which leads to positive experiences and higher returns for advertisers. The addition of sound and haptics supports MediaBrix's mission to humanize digital ads and gives mobile marketers the opportunity to attain deeper levels of engagement. The new sensory elements will further enhance MediaBrix's performance among mobile BTMs™, which already achieve engagement metrics much as bold543 times what other ad formats can deliver. Additional tests found that sound lifted BTMs™ campaign performance as follows: Increased mobile reward opt-in rates by 16%; Increased mobile share rates by 14%; Increased mobile CTRs by 10%. Prior to releasing the new emotional sensory technology, MediaBrix worked with sound engineers to research the impact that sound has on human emotions as well as the mapping of specific sounds back to BTMs™ and placement within the ad products. As part of its research efforts, MediaBrix considered how specific sound vectors such as duration, frequency, tone, and volume influence people's specific emotions and emotional levels. Through this process, MediaBrix was able to identify specific sounds, BTMs™ and placements within its ad products that best reinforce brand connections to the individual.

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