Hart-Boillot, LLC operates as an integrated marketing and public relations company. The company offers branding, communications, messaging, story, direct marketing, digital design, social media, content marketing, strategy, public relations, advertising, interactive, naming, and search engine marketing services. Its strategy services include qualitative and quantitative research, secondary research, market penetration plans, online strategy, media planning, and budgeting; and public relations services include press releases, mini campaigns, product and services launches, customer success stories, analyst relations, and event support services. The company serves clients in clean energy tech, ...
134 Rumford Avenue
Newton, MA 02466
Founded in 1999
Blair Winans Joins HB as Vice President, Digital Development
Feb 26 14
Winans Creative founder Blair Winans joins HB as vice president, digital development.
HB Agency Launches Integrated Marketing Measurement Offering to Analyze PR, Social and More
Feb 20 14
HB Agency launched HB SightPlan, a suite of measurement and analytics reporting services for both one-time and ongoing marketing effectiveness measurement. The company's offering, which can be engaged on a standalone basis or as part of an integrated HB Agency PR or content marketing program, clarifies companies' business goals, aligns marketing program priorities and tracks the marketing team's progress toward these goals. HB SightPlan is ideal for marketing programs that combine both awareness-raising efforts, which have historically been difficult to quantify and measure, and content-rich sales and generation programs that PR now drives. The regular reporting options offered in the HB SightPlan vary depending on marketing measurement needs and business goals, but can include any of the following reports, which are available on a standalone basis or integrated into an ongoing program: Content Marketing Assessment, Customer Intelligence Report, Competitive Intelligence Report, Media Intelligence Report, Share of Voice Report.