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December 02, 2015 3:14 AM ET


Company Overview of Amagi Media Labs Pvt. Ltd

Company Overview

Amagi Media Labs Pvt. Ltd. sells advertisement spots on English, Hindi, and Kannada TV channels in Ahmedabad, Bengaluru, Belgaum, Bhopal, Davanagere, Delhi, Gulbarga, Hubli-Dharwad, Hyderabad, Indore, Kolkata, Mangalore, Mumbai, Mysore, Nagpur, Patna, Pune, Punjab, and Rajkot. It allows advertisers to target cable TV subscribers in their city/region on various TV channels. The company also offers advertisement customization service that allows playing various advertisements in various regions in the same advertisement spot the advertisers have bought on the TV channel. In addition, Amagi Media Labs Pvt. Ltd. allows changing languages, celebrities, settings, or the script; doing dealer or sal...

690, 15th Cross

II Phase

J.P Nagar

Bengaluru,  560 078


Founded in 2008


91 80 2658 8339


91 80 3072 3623

Key Executives for Amagi Media Labs Pvt. Ltd

Head of Sales for EMEA Region
Age: 63
Age: 64
Compensation as of Fiscal Year 2015.

Amagi Media Labs Pvt. Ltd Key Developments

Amagi Media Plan to Raise Funds for Expansion Plans

Amagi Media Labs Pvt. Ltd. is planning to raise $25 million in Series D funds over the next two months to fuel its expansion plans, according to a top executive. "We are planning to raise $25 million in the next 60 days. We have had initial talks with various VCs and things seem to fall in place," said Baskar Subramaniam, one of the founders of Amagi. Subramaniam declined to identify the investors, but said two entities that had invested earlier are expected to take part in the new round of funding.

NDTV Chooses Amagi Storm Platform to Localize Advertising in the Middle East

Amagi announced that NDTV 24x7 will use its STORM regionalization platform to insert regional Ads in the Middle East on the channel's Asia-pacific satellite feed. For NDTV, Amagi inserts unique content watermarks on advertisements that need to be replaced in the Middle East. These watermarked content assets are transmitted over the satellite as per the channel playlist. The local Ads that need to be played out only in the Middle East region and associated local playlists are transmitted through a trickle satellite bandwidth to be stored in Amagi's STORMLite IRDs deployed at NDTV's headends in the region. When the STORMLite IRD receives the watermarked content assets, basis the local playlists, it replaces the watermarked content with local Ads which are already stored in the device.

Amagi to Unveil STORMPLUS Hybrid Sat+Cloud IRD

Amagi will be unveiling its advanced Satellite + Cloud Receiver-Decoder (IRD), STORMPLUS at BVE2015. The STORMPLUS IRDs work as satellite receivers enhanced with support for local content and Ad insertion. They are capable of content store, trigger detection, HD video insertion, multiple audio tracks including Dolby surround, subtitles and multi-layer animated graphics. STORMPLUS can receive local content from both satellite and cloud, enabling greater infrastructure flexibility for TV networks as the broadcasting ecosystem embraces cloud like never before. Unlike most Ad-insertion systems, these IRDs give TV networks complete access and control on insertion of local content and advertisements. STORMPLUS has a robust cloud UI management platform enabling TV networks to schedule, control and monitor playout of local content and Ads at remote headends. Amagi will also showcase its channel playout, regionalization, linear OTT and monetization platforms at its stand #R06.

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