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May 06, 2015 10:03 PM ET

Media

Company Overview of Amagi Media Labs Pvt. Ltd

Company Overview

Amagi Media Labs Pvt. Ltd. sells advertisement spots on English, Hindi, and Kannada TV channels in Ahmedabad, Bengaluru, Belgaum, Bhopal, Davanagere, Delhi, Gulbarga, Hubli-Dharwad, Hyderabad, Indore, Kolkata, Mangalore, Mumbai, Mysore, Nagpur, Patna, Pune, Punjab, and Rajkot. It allows advertisers to target cable TV subscribers in their city/region on various TV channels. The company also offers advertisement customization service that allows playing various advertisements in various regions in the same advertisement spot the advertisers have bought on the TV channel. In addition, Amagi Media Labs Pvt. Ltd. allows changing languages, celebrities, settings, or the script; doing dealer or sal...

690, 15th Cross

II Phase

J.P Nagar

Bengaluru,  560 078

India

Founded in 2008

Phone:

91 80 2658 8339

Fax:

91 80 3072 3623

Key Executives for Amagi Media Labs Pvt. Ltd

Head of Sales for EMEA Region
Advisor
Age: 62
Advisor
Age: 63
Compensation as of Fiscal Year 2014.

Amagi Media Labs Pvt. Ltd Key Developments

NDTV Chooses Amagi Storm Platform to Localize Advertising in the Middle East

Amagi announced that NDTV 24x7 will use its STORM regionalization platform to insert regional Ads in the Middle East on the channel's Asia-pacific satellite feed. For NDTV, Amagi inserts unique content watermarks on advertisements that need to be replaced in the Middle East. These watermarked content assets are transmitted over the satellite as per the channel playlist. The local Ads that need to be played out only in the Middle East region and associated local playlists are transmitted through a trickle satellite bandwidth to be stored in Amagi's STORMLite IRDs deployed at NDTV's headends in the region. When the STORMLite IRD receives the watermarked content assets, basis the local playlists, it replaces the watermarked content with local Ads which are already stored in the device.

Amagi to Unveil STORMPLUS Hybrid Sat+Cloud IRD

Amagi will be unveiling its advanced Satellite + Cloud Receiver-Decoder (IRD), STORMPLUS at BVE2015. The STORMPLUS IRDs work as satellite receivers enhanced with support for local content and Ad insertion. They are capable of content store, trigger detection, HD video insertion, multiple audio tracks including Dolby surround, subtitles and multi-layer animated graphics. STORMPLUS can receive local content from both satellite and cloud, enabling greater infrastructure flexibility for TV networks as the broadcasting ecosystem embraces cloud like never before. Unlike most Ad-insertion systems, these IRDs give TV networks complete access and control on insertion of local content and advertisements. STORMPLUS has a robust cloud UI management platform enabling TV networks to schedule, control and monitor playout of local content and Ads at remote headends. Amagi will also showcase its channel playout, regionalization, linear OTT and monetization platforms at its stand #R06.

Amagi Opens London Office; Appoints Nick Wrinch to Head Sales in EMEA

Amagi announced the launch of its office in London. The new office is the result of Amagi's rapid growth in the UK and its goal to further expand its reach in the European Union and the Middle East. Besides, the company is setting up an experienced team in Europe and has made its first appointment with Nick Wrinch, who will head Amagi's sales in the EMEA region. Wrinch has over two decades of experience in the TV industry and has held several senior management positions. He has worked with companies such as Irdeto, Pace and Cable and Wireless. He joins Amagi from Ericsson TV, where he was the Director and Head of Indirect Channels.

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