Internet Software and Services
Company Overview of UNATA Inc.
UNATA Inc. provides a marketing and analytics platform that connects retailer’s loyalty/CRM platform to digital channels to enable a personalized and real-time customer experience. Its platform tracks customer interactions, including pre-purchase behavior. The company was founded in 2009 and is based in Toronto, Canada.
488 Wellington Street West
Toronto, ON M5V 1E3
Founded in 2009
Key Executives for UNATA Inc.
Founder and Chief Executive Officer
Vice President of Business Development
Compensation as of Fiscal Year 2014.
UNATA Inc. Key Developments
Lowes Foods Selects Unata’s Customer Engagement Platform for a Pilot, Which Will Offer 1-To-1 Ecommerce Experience for its Shoppers
Apr 7 15
Unata announced that Lowes Foods has selected Unata’s customer engagement platform for a pilot, which will offer a 1-to-1 eCommerce experience for its shoppers. Lowes’ new Click & Collect customer experience will include a 1-to-1 homepage and product recommendations across the shopping experience. Unata’s platform will power the order management, content targeting and customer service tools for Lowes staff. Lowes Foods will pilot Unata’s platform beginning this month. Unata was selected for its ability to meet Lowes’ goal of a modern, intuitive and omni-channel customer experience that is centered around 1–to-1 personalization, which is powered by Unata’s proprietary 1-to-1 recommendation technology. Feature highlights of the implementation include: 1-to-1 Personalized Homepage: Customers can easily access a 1-to-1 personalized list of the most relevant specials based on their purchase history, their most frequently purchased items, and targeted content from Lowes; 1-to-1 Product Recommendations: Customers will be presented with product recommendations across the online shopping experience, including related items to those added to their Shopping Cart. Plus, they will have access to a personalized version of the product catalogue that presents the most relevant items for the shopper in each department; Shop by Attribute: Customers can organize and browse products based on attributes such as organic, local, gluten-free and more; Complex Promotion Support: Customers can access all in-store specials, including complex promotions, within the eCommerce experience. Complex discounts & offers are incorporated into the estimated cart total; Order Management: Lowes staff can manage online orders through new Unata-powered dashboard; and Content Targeting: Lowes staff can target & manage promoted content to Lowes customers.
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