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February 11, 2016 2:12 AM ET

Internet Software and Services

Company Overview of UNATA Inc.

Company Overview

UNATA Inc. provides a marketing and analytics platform that connects retailer’s loyalty/CRM platform to digital channels to enable a personalized and real-time customer experience. Its platform tracks customer interactions, including pre-purchase behavior. The company was founded in 2009 and is based in Toronto, Canada.

488 Wellington Street West

Suite 300

Toronto, ON M5V 1E3


Founded in 2009



Key Executives for UNATA Inc.

Founder and Chief Executive Officer
Vice President of Business Development
Director of Integrations
Compensation as of Fiscal Year 2015.

UNATA Inc. Key Developments

Raleys Selects Unata Platform to Power Their Omni-Commerce Experience

Unata announced that Raley's has chosen the company to power their entire digital experience from online to in-store. The company will kick off the implementation with a re-launch of Raleys eCommerce offering. Raleys selected the company due to their omni-channel expertise, cutting edge customer experience and ability to power 1-to-1 experiences across all eCommerce elements from homepage to search. Alongside the company's market leading platform capabilities, Raley's selected Unata to be an extension of their digital team, for their deep category expertise.

Lowes Foods Selects Unata’s Customer Engagement Platform for a Pilot, Which Will Offer 1-To-1 Ecommerce Experience for its Shoppers

Unata announced that Lowes Foods has selected Unata’s customer engagement platform for a pilot, which will offer a 1-to-1 eCommerce experience for its shoppers. Lowes’ new Click & Collect customer experience will include a 1-to-1 homepage and product recommendations across the shopping experience. Unata’s platform will power the order management, content targeting and customer service tools for Lowes staff. Lowes Foods will pilot Unata’s platform beginning this month. Unata was selected for its ability to meet Lowes’ goal of a modern, intuitive and omni-channel customer experience that is centered around 1–to-1 personalization, which is powered by Unata’s proprietary 1-to-1 recommendation technology. Feature highlights of the implementation include: 1-to-1 Personalized Homepage: Customers can easily access a 1-to-1 personalized list of the most relevant specials based on their purchase history, their most frequently purchased items, and targeted content from Lowes; 1-to-1 Product Recommendations: Customers will be presented with product recommendations across the online shopping experience, including related items to those added to their Shopping Cart. Plus, they will have access to a personalized version of the product catalogue that presents the most relevant items for the shopper in each department; Shop by Attribute: Customers can organize and browse products based on attributes such as organic, local, gluten-free and more; Complex Promotion Support: Customers can access all in-store specials, including complex promotions, within the eCommerce experience. Complex discounts & offers are incorporated into the estimated cart total; Order Management: Lowes staff can manage online orders through new Unata-powered dashboard; and Content Targeting: Lowes staff can target & manage promoted content to Lowes customers.

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