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November 27, 2015 12:44 PM ET

Internet Software and Services

Company Overview of ActiveVideo Networks, Inc.

Company Overview

ActiveVideo Networks, Inc. provides CloudTV, a cloud-based software platform that renders HTML5 user interfaces and experiences in the cloud and streams as videos to ultra-thin client devices worldwide. Its platform allows customers to overcome device fragmentation and offer services, including guides, VOD user interfaces, navigation mosaics, applications, games, and others. The company’s platform enables pay-TV operators to solve overwhelming problems; online video providers to solve the issues of delivering advanced user experiences in fragmented CE environments; and CE manufacturers to create an application ecosystem for increasing consumer value and satisfaction. It also serves content a...

333 West San Carlos Street

Suite 400

San Jose, CA 95110

United States

Founded in 1988





Key Executives for ActiveVideo Networks, Inc.

Chief Executive Officer, President and Director
Vice President of Finance & Administration
Senior Vice President of Global Services
Chief Technology Officer
Director of International Marketing and Relationship Management
Compensation as of Fiscal Year 2015.

ActiveVideo Networks, Inc. Key Developments

GameTree TV Partners with ActiveVideo

TransGaming is making its on-demand gaming platform GameTree TV available to pay-TV operators worldwide in a partnership with ActiveVideo. Leveraging ActiveVideo’s delivery of cloud gaming to pay-TV operators obtained through set-top box virtualisation, TransGaming can now deliver HTML5 games to any set-top box or connected device. ActiveVideo’s CloudTV platform has delivered over 0.5 Billion game sessions through a legacy platform with engagement times typically reaching up to 30 minutes per session. Operator deployments are expected to commence in early 2015 and continue throughout the year with existing ActiveVideo customers representing more than 15 million set-top boxes and connected devices. The revenue model will range from subscription to OEM based fees.

Cablevision to Deploy New Cloud-Based Ad Solution from ActiveVideo

Cablevision and ActiveVideo announced that they are working together to deploy the new CloudTV AdCast platform later 2014. This new capability enables delivery of HTML5 interactive ads from the cloud and simplifies the process of extending rich, graphic-intensive ads to television. Ads written once in HTML5 can now be extended to TV in a more seamless way that reduces costs and accelerates time to market for advertisers. Cablevision's initial trial deployment will include American Express and its interactive TV app called "Amex NOW". In addition to more robust interactive features, the new platform will offer Cablevision advertisers key data insights into the actual effectiveness of their ad buys, viewer engagement, response-rates and conversion. These insights can then be utilized by advertisers and their agencies to further optimize their campaign and ad messaging.

ActiveVideo and BrightLine Partner to Accelerate Reach of Connected TV Advertising Experiences to Set-Tops and Connected Devices

ActiveVideo(R) and BrightLine announced a strategic partnership that is designed to accelerate the availability of Web-style interactive TV advertising on cable, satellite, IPTV set-top boxes and connected devices. The two companies bring two-plus decades of combined experience in their respective fields to create this HTML5-based solution which will run across any device -- cable, telco, connected or otherwise. This integrated offer combines ActiveVideo's CloudTV(TM) AdCast, an interactive ad distribution software platform for pay-TV providers, with BrightLine's next-gen connected TV ad products for advertisers and agencies. The joint offering ensures consistency and depth of advertising experience on all devices, while meeting advertisers' needs for standards-based content creation, simplicity of distribution and measurability. The partnership is intended to drive rapid expansion of rich advertising experiences to large installed footprints overnight, while opening up expanded revenue opportunities for relevant platforms using the core competencies of both organizations: BrightLine's industry leading interactive TV ad solutions arm advertisers and agencies with the tools they need to create, deploy and measure interactive advertising campaigns on TV, making their TV ad dollars work harder. Connectivity, and HTML5 represent the next generation of BrightLine's TV ad products enabling enhanced functionality including social connectivity, real-time analytics and optimization, back-end CRM integration, dynamic content, and commerce; ActiveVideo's CloudTV AdCast provides service providers, connected device manufacturers and other ad inventory owners with the tools and framework to distribute secure interactive ad experiences consistently at scale across managed and unmanaged networks and devices. A Data Manager collects data and metrics that can be fed to any analytics engine; CloudTV AdCast complements BrightLine's portfolio by allowing platforms with under-powered HTML5 support to almost overnight leap-frog to the forefront and bring these next-generation ad products to entire footprints of existing connected and non-connected devices.

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