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March 26, 2015 3:30 PM ET

Internet Software and Services

Company Overview of Belly Inc.

Company Overview

Belly Inc. operates a loyalty and rewards platform for small and medium sized businesses. It allows business owners to create a loyalty program; and provides marketing campaigns for businesses. Belly Inc. was formerly known as bellyflop. The company was founded in 2011 and is based in Chicago, Illinois.

600 West Chicago

Suite 200

Chicago, IL 60654

United States

Founded in 2011

Phone:

312-906-7061

Key Executives for Belly Inc.

Co-Founder, Chief Executive Officer, President and Director
Chief Technology Officer and Head of Product
Executive Director
Age: 44
Vice President of Merchant Success
Vice President of Engineering
Age: 40
Compensation as of Fiscal Year 2014.

Belly Inc. Key Developments

Belly Appoints Fred Lee as Vice President of Engineering

Belly announced that it has appointed Fred Lee as Vice President of Engineering. In this role, Lee will continue to grow Belly's Engineering Team while maintaining the company's values around engineering as a craft and attention to detail around its products. Prior to joining Belly, Lee was the CTO at Enova.

Belly Names Sarah Reilly Engel as Vice President of Merchant Success

Belly announced that it has named 15-year technology startup veteran, Sarah Reilly Engel as Vice President of Merchant Success. In this role, Engel will drive advocacy for Belly's more than 7,000 merchants, while also leading customer retention and evangelizing efforts designed to help them achieve success.

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Recent Private Companies Transactions

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Date
Target
No transactions available in the past 12 months.
 

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