January 26, 2015 2:16 PM ET


Company Overview of BrightLine Partners LLC

Company Overview

BrightLine Partners LLC provides marketing services in the interactive TV (iTV) advertising space. It develops and executes TV marketing strategies for global consumer products companies. The company provides iTV advertisement, which allows marketers to create a two-way dialogue with their target consumers resulting in viewer involvement that leads to purchase intent and product sales. BrightLine Partners LLC was founded in 2003 and is based in New York, New York.

565 Fifth Avenue

18th Floor

New York, NY 10017

United States

Founded in 2003



Key Executives for BrightLine Partners LLC

Vice President of Operations and Finance
Executive Vice President of Client Management and Experiance Design
Director of Corporate Communications
Compensation as of Fiscal Year 2014.

BrightLine Partners LLC Key Developments

BrightLine Partners LLC Brings Buick-Sponsored Travel Series to Interactive Television

BrightLine Partners LLC announced the launch of the Buick re:discover campaign as a new interactive television destination. Viewers can now choose to watch clips and get insider information on the hottest spots that are trending in the featured cities on their televisions. Building on the already successful MSN travel series, produced by Microsoft Advertising, the re:discover content has been adapted for the interactive television audience. Exclusively on TV, viewers can take a diagnostic quiz matching them with a new city to explore based on their personality and taste, ultimately finding them a perfect getaway. The experience launches with new supplemental regional content from top American travel destinations, including New Orleans, Portland, Philadelphia, Phoenix, Oakland, and Washington, DC. Beginning mid-June, new cities to be featured include New York, Los Angeles, Chicago, Denver, Seattle, and Kansas City. The content is available to viewers on Verizon FiOS, and AT&T U-verse. The Buick channel is a testament to the power of TV engagement, giving viewers the chance to immerse themselves in a personalized, branded travel experience with the click of the remote control.

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Private Placement
June 17, 2014

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