NeuStar, Inc. provides hard-to-replicate data sets and proprietary analytics worldwide. Its proprietary, cloud-based platforms and data sets offer informative, real-time analytics, which enable clients to make actionable, data-driven decisions. The company provides marketing services, including customer intelligence services that offer authoritative, cloud-based solutions to identify, verify, and segment existing and potential customers in real-time for marketing initiatives, and for fraud and risk mitigation; activation services, which enable online display ad targeting for prospect audiences and customers; and media intelligence platform that enables marketers to plan and allocate their ma...
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Hortonworks and Neustar Co-Development to Deliver New Identity Management and Security for Internet of Things Devices
Jan 11 17
Hortonworks, Inc. announced an open source technology collaboration with Neustar, Inc. to create powerful, business-friendly security and identity management tools for Internet-of-Things (IoT) devices. Hortonworks' connected data platforms enable Neustar to extend its OneID® identity management to the open source community, utilizing Hortonworks Data Platform (HDP) and Hortonworks Data Flow (HDF), to enable the development of new identity management and security solutions for IoT devices. Neustar OneID is an identity solution that delivers IoT certificate and identity management in the authentication and revocation of IoT devices. By integrating with HDP and HDF, Neustar is able to incorporate the functionality of Apache Ranger and Apache Atlas to extend management down to the device level. This cloud-based management allows for central management of devices, with the ability to enforce policies based on user or device. This granular policy management enables more secure IoT devices for customers without the security implications of adding large numbers of devices to their network. Using Neustar's Device Directory, its customers can register devices, creating a central repository for easy management and policy enforcement. Apache NiFi and Apache MiNiFi through HDF allow customers to extend the reach of the Data Distribution System (DDS) down to the device, whether it is online or offline. By doing so, Neustar OneID can be used to generate or revoke certificates for hosts, with the ability to quickly remove a compromised host or group of hosts. Once an issue has been resolved, OneID and HDF can bring the same hosts back up quickly and easily. Neustar OneID will be able to sign and validate data, helping ensure its authenticity and alerting an organization to any issues. With end-to-end data validation extending from the edge to central management in the cloud, and with the ability to act once a compromised host is detected, Neustar is offering customers greater peace of mind as they explore IoT.
NeuStar, Inc. Agrees to Pay Penalty of $180,000 to Settle Charges Involving Severance Agreements
Dec 20 16
The Securities and Exchange Commission announced that NeuStar, Inc. has agreed to pay a penalty of $180,000 to settle charges involving its severance agreements that impeded at least one former employee from communicating information to the SEC. The SEC's order finds that NeuStar Inc. violated a whistleblower protection rule in the federal securities laws by routinely entering into severance agreements that contained a broad non-disparagement clause forbidding former employees from engaging with the SEC and other regulators "in any communication that disparages, denigrates, maligns or impugns" the company. Former employees could be compelled to forfeit all but $100 of their severance pay for breaching the clause. These severance agreements were used with at least 246 departing employees from Aug. 12, 2011 to May 21, 2015. NeuStar, which voluntarily revised its severance agreements promptly after the SEC began investigating, consented to the SEC's cease-and-desist order without admitting or denying the findings. The company agreed to make reasonable efforts to inform those who signed the severance agreements that NeuStar does not prohibit former employees from communicating any concerns about potential violations of law or regulation to the SEC.
Neustar, Inc. Launches Data Directory to Help Brands Create More Valuable Connected Customer Experiences
Dec 7 16
Neustar, Inc. announced new enhancements to PlatformOne™, an identity data management platform (IDMP), with the release of its Data Directory. The brand-new Neustar Data Directory will help marketers create and optimize custom audiences; activate them consistently across programmatic, omnichannel marketing campaigns; and provide deeper insights into how marketing fuels return on investment (ROI). With the launch of the Data Directory, marketers will now have access to Neustar’s existing audience activation solutions, as well as third-party data sources to build precision-based data programs. Data is the currency that drives modern marketing and informs how marketers engage with their customers across a plethora of marketing channels. Everyday, marketers count on their own first-party data, as well as second-and third-party data sources to gain a singular view of their customers and to deliver hyper-personalized, connected experiences. The Neustar Data Directory allows marketers to build high-value custom audiences from a blend of data sources, which are authoritatively corroborated and validated with the Neustar OneID® system, for digital ad targeting. Marketers can build these custom audiences once, syndicate them across all media buying channels (example: TV, display, mobile, social) with the confidence that they are reaching the same people, places and things across the entire marketing campaign, and measure campaign performance from one baseline. Key benefits of the Neustar Data Directory include: Access to Neustar’s Trusted, Data Providers: Neustar has partnered with industry data providers to maximize consumer reach across digital and offline touchpoints, while ensuring the higher level of privacy and transparency. The Neustar Data Directory offers an extensive library of segment attributes from its own audiences, in addition to data sources from top third-party data providers in the digital advertising ecosystem. Neustar’s data partners include: Alliant, Are You A Human, Cardlytics, comScore, CoreLogic, Cuebiq, Dataline, DataXpand, Dunn & Bradstreet, Gravy Analytics, Infogroup, IRI, OwnerIQ, Plunge Digital, PushSpring, Qualia, StatSocial, Stirista, TruOptik, TruSignal, V12, Versium, VisualDNA, and Webbula, with more to come. Ability to Create Unique, Custom Audiences: Marketers can now create richer and more accurate consumer profiles for enhanced personalization and more efficient media investments. With the Neustar Data Directory, marketers can create custom audiences with the key criteria that matter to them using their own onboarded data, in combination with a marketplace of second- and third-party data options. Neustar’s robust data directory includes high-value data attributes and sources that represent mobile, location, intent, B2B, past purchases, interest/lifestyle, advertising fraud, qualified demographics, offline attributes like in-store purchases and in-store dwell time, and online attributes like social engagement, across a vast span of industries, including retail, politics, real estate, financial services, healthcare and automotive. Precision Data-Driven Marketing Insights to Drive Confident Buying Decisions: Marketers make better ad spending decisions—traditional or programmatic—when they can take the guess work out of understanding the customer and how to find them. The Neustar OneID system is one of the most authoritative identity sources currently available and it powers all of Neustar’s marketing solutions. Neustar’s proprietary technology utilizes multiple identifiers and correlates and corroborates an explicitly affirmed connection, which provides marketers one of the higher customer match rates, and reach possible across all marketing channels, both online and offline. Modern Approach for a Connected Customer Experience with PlatformOne: Traditionally, in order to simulate a connected customer experience, marketers have had to rely on multiple partners to reach a customer across different channels and devices. By accessing Neustar’s network of integrated ad platform partners, marketers can create and syndicate their unique custom audiences across their preferred media-buying platforms directly within PlatformOne. This maximizes customer reach and results in minimal data loss. The PlatformOne IDMP is an industry leader providing marketers the ability to activate their custom audiences across all channels, spanning display, mobile, social, and addressable TV.