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November 25, 2015 3:32 AM ET


Company Overview of Multi Screen Media Pvt. Ltd.

Company Overview

Multi Screen Media Pvt. Ltd. operates a television channel. Its channel offers various shows, including crime based reality thrillers, fiction genres, light-hearted comedy capers, horror reality shows, drama series, celebrity cooking shows, and more for viewers in India, the United States, the United Kingdom, Africa, the Middle East, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, and Malaysia. Multi Screen Media Pvt. Ltd. was formerly known as SET India Pvt. Ltd. and changed its name to Multi Screen Media Pvt. Ltd. in December 2007. The company was founded in 1995 and is based in Mumbai, India. Multi Screen Media Pvt. Ltd. operates as a subsidiary of Sony Pic...

3rd Floor

Interface Building No. 7

Off Malad Link Road

Malad (W)

Mumbai,  400 064


Founded in 1995


91 22 6708 1111


91 22 6643 4748

Key Executives for Multi Screen Media Pvt. Ltd.

Chief Executive Officer
Age: 60
President of Worldwide Networks
Head of PR & Corporate Communications and Senior Vice-President
Head of Marketing and Senior Vice President
Compensation as of Fiscal Year 2015.

Multi Screen Media Pvt. Ltd. Key Developments

Multi Screen Media Pvt. Ltd., ESPN Join Hands to Create Co-Branded TV and Digital Platforms in India

Multi Screen Media and ESPN have come together in a long-term agreement to serve sports fans in India and across the Indian subcontinent. Through the collaboration they will bring new offerings to Indian sports fans including new SONY ESPN sports channels and anew multisport website and app. This collaboration between two of the most respected brands in Indian media and sports will provide a powerful portfolio of sports rights and the leading collection of digital sports assets in India. MSM's existing Sony KIX sports channel will be rebranded SONY ESPN and the two companies will launch other new channels in the coming months. Along with SONY SIX, all the channels will deliver a powerful sports lineup to sports fans. In collaboration with MSM, ESPN will launch a co-branded localized multisport website and app, which will provide coverage of cricket, football, tennis, the NBA, badminton, field hockey and more. MSM's SONY LIV will also benefit from the collaboration, increasing its current sports offerings significantly. ESPN cricinfo, the number one digital cricket destination in India and globally, will continue to deliver comprehensive coverage and will complement and cross-promote the new digital properties and sports channels. Among the new co-branded multisport website, and, sports fan will receive sports content from across categories, geographies and time zones.

Multi Screen Media Announces Executive Appointments

Multi Screen Media has announced the appointment of Anup Vishwanathan as SVP & Head-Marketing, Anshuman Sinha, SVP & Senior Creative Director as well as Ritesh Modi, VP & Creative Director, who will form Danish Khan's core team, working along with marketing and creative professionals. This is part of a key strategic move for SET, who's list of shows include properties like Indian Idol, Kaun Banega Crorepati, Bade Acche Lagte Hain, Maharana Pratap, Itna Karo Na Mujhe Pyar, CID and Crime Patrol. In his new role, Anup will be working closely with Danish to amplify and support efforts towards the growth of SET and to substantiate the brand equity for the channel, primarily with its viewership base. During the course of his work across various advertising agencies such as Leo Burnett, Mudra Communications and McCann Erickson, Anup has earlier serviced the SET portfolio from the agency side, for six years. He moves from Times Network where he was the marketing head of the English Movie cluster. Anshuman Sinha content specialists with 17 years of work experience backing him, and the channel claims that his forte lies in synergizing consumer sentiment with progressive content. Anshuman will join forces with Ritesh Modi in charting a new creative course for SET. Ritesh, who has 18 years of working life behind him, specializes in non-fiction reality show formats and has a deep understanding of regional markets.

Multi Screen Media Appoints Humsa Dhir as Senior Vice-President & Head - PR & Corporate Communications for the Network

Multi Screen Media has appointed Humsa Dhir as senior vice-president (SVP) & head - PR & corporate communications for the network. In this newly created role, Dhir will lead MSM's PR and communications strategy and execute on pivotal campaigns, programmes and activities that advance the network's brand image and reputation. Dhir will report to MSM Network CEO NP Singh. Dhir has over 19 years of experience across advertising, public relations, corporate communications and public affairs; having worked for the India, South Asia and Middle East markets.

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