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February 11, 2016 8:47 PM ET

Internet Software and Services

Company Overview of PunchTab, Inc.

Company Overview

PunchTab, Inc. provides a Software-as-a-Service based consumer management platform for brands to build and optimize direct consumer relationships. It offers loyalty and engagement programs. The company was incorporated in 2010 and is based in Palo Alto, California. As of September 22, 2015, PunchTab, Inc. operates as a subsidiary of WalmartLabs, Inc.

2390 El Camino Real

Suite 240

Palo Alto, CA 94306

United States

Founded in 2010



Key Executives for PunchTab, Inc.

Chief Executive Officer and Director
Co-Founder, Chief Technology Officer and Director
Chief Operating Officer
Vice President of Communications and PR
Director of Sales for Western Region Team
Compensation as of Fiscal Year 2015.

PunchTab, Inc. Key Developments

PunchTab Appoints Kiersten Hollars to its Advisors Board

PunchTab announced the appointment of Kiersten Hollars to PunchTab's Board of Advisors. Hollars is a recognized leader in public relations, marketing, and corporate communications and brings to the company more than 15 years of expertise working alongside a variety of well-known technology organizations. Currently serving as Vice President of Communications and SHYBrand Marketing.

PunchTab Extends Omni-Channel Engagement Platform to TV

PunchTab announced a new solution that gives brands and agencies the ability to launch sophisticated loyalty-enabled second-screen experiences. PunchTab's customers can now synchronize immersive customer experiences across mobile web and companion apps with live television viewing, boosting in-episode engagement. PunchTab's new platform enhancements give brands access to a wealth of reporting and insights about viewer engagement in real time-from conversion triggers to emotional sentiment analysis-which can be used to inform decision-making on new content deployment on-the-fly. With the addition of a second screen solution, these benefits can be extended to the entertainment industry. PunchTab's new platform also allows brands and agencies to provide a centralized destination for content between episodes. Users can host content including trailers, character bios, exclusive clips, as well as create ways for viewers to unlock additional content by sharing content on social media channels. Viewers can earn rewards for specific actions such as using a branded hashtag, checking-in on mobile apps, inviting friends and more. All of this activity gives viewers a way to interact while giving brands sophisticated insights into where and how consumers are engaging with content.

PunchTab Appoints Shannon Hanel as Director of Western Region Sales Team; Plans to Open New York Office

PunchTab, announced the expansion of its sales team in key markets, including New York and San Francisco, in order to fulfill growing customer demand. The company has named Shannon Hanel as Director of its Western Region sales team, where she will be responsible for further accelerating the growth of the company's U.S. footprint. Shannon joins PunchTab from Lithium Technologies, where she held the position of Senior Account Executive. Prior to Lithium Technologies, Shannon held positions at Adobe, Interwoven, Netscape, and several other leading enterprise software technology companies. Led by Vice President of Sales, Scott Hughes, formerly Regional Vice President of Sales at Badgeville, PunchTab has also announced the expansion of its New York sales team to meet growing customer demand and serve a broader base of clients located in one of the advertising industry's top markets. The company is also opening a New York office this spring as it continues to add key talent to its East Coast team.

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