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September 03, 2015 1:26 AM ET

Internet Software and Services

Company Overview of krux digital, Inc.

Company Overview

krux digital, Inc. provides a cloud-based data management platform for Web operators to protect, manage, and monetize data across digital screens and sources. The company’s applications include Krux Audience, which enables customers to understand their users; Krux Data Sentry that monitors data skimming and its load-time, and privacy impact; Krux Site Speed, which enables users to understand what drives page performance and how to improve it; Krux SuperTag that optimizes page load-time and reduces workload; Krux Optimizer, a solution to grow third-party advertising revenue; and Krux PostScribe, an open source solution to make Web pages faster. It serves Website operators and users in the Uni...

188 South Park

Suite 2

San Francisco, CA 94107

United States

Founded in 2010



Key Executives for krux digital, Inc.

Co-Founder, Chairman and Chief Executive Officer
Age: 57
Co-Founder and Chief Technology Officer
Chief Financial Officer
Chief Revenue Officer
Compensation as of Fiscal Year 2015.

krux digital, Inc. Key Developments

Nielsen and Krux Collaborate on Multi-Touch Attribution Solution for Marketers

Nielsen announced the launch of its Multi-Touch Attribution (MTA) solution through Krux's data management platform (DMP), which unifies, analyzes and activates cross-screen people data in real time. The new solution delivers unprecedented accuracy and will meet marketers' need for ROI measurement across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media, email). The availability of Nielsen's MTA solution through Krux's DMP offers marketers a complete suite for measurement and optimization, and will be available to all Nielsen customers.

Krux Appoints Baochi Nguyen as Vice President of Marketing

Baochi Nguyen, a data-driven marketing executive and new media pioneer, has been appointed as vice president of marketing at Krux. Ms. Nguyen brings nearly two decades of experience managing marketing strategies for technology companies. In her new role at Krux, she leads the company's digital marketing strategy, including global online branding, advertising, content, public relations, social media and analyst relations. Prior to joining Krux, Ms. Nguyen was CEO and founder of Social Canny, a digital marketing and social strategy agency serving CEOs and late-stage startups in technology. Selects Krux to Unify its First-Party Data and Deliver Audience-Driven Advertising Across Multiple Devices has selected Krux to unify its first-party data and deliver audience-driven advertising across multiple devices. Krux's Real-Time No Limits data management platform (DMP) helps publishers, marketers, and agencies build better brand experiences and increase revenue from commerce, content, and advertising operations. Krux is the only DMP that unifies, synthesizes, and activates data across all screens-from smartphones, PC's, connected TVs, gaming consoles, to wearable devices. The result is a complete, real-time view of user behavior, empowering enterprises to deliver the right experience to the right screen at the right moment across multiple media and content channels.

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