October 23, 2016 2:56 AM ET

Internet Software and Services

Company Overview of newBrandAnalytics, Inc.

Company Overview

newBrandAnalytics, Inc. operates a social media intelligence platform that provides tools for service focused industries to extract intelligence from online conversations. It offers a suite of social media intelligence tools, including an online reputation management tool for social media managers that collects and processes unstructured social media comments about businesses at the local, regional, and brand level; and social competitive intelligence tools that turn online reviews into social competitive intelligence allowing users to distill social feedback and compare areas that matter most to their business in the context of competitive set. The company also offers a social engagement to...

1250 23rd Street, NW

Suite 450

Washington, DC 20037

United States

Founded in 2010





Key Executives for newBrandAnalytics, Inc.

Chief Executive Officer
Age: 45
Co-Founder and Chief Product Officer
Co-Founder and Executive Vice President
Chief Financial Officer
Senior Vice President of Client Solutions
Compensation as of Fiscal Year 2016.

newBrandAnalytics, Inc. Key Developments

NewBrand Launches Command Center to Bolster Global Brands

NewBrand launched Command Center, a real-time market analysis and trending tool providing immediate visibility into top conversations on any brand topic. Command Center provides enterprises with unprecedented capabilities to improve brand loyalty and fuel customer acquisition. NewBrand software does more than social listening and reputation management. It enables companies to quickly identify, prioritize and implement changes that will have the greater impact on corporate brands locally, regionally, and globally. With Command Center, CMOs will have the ability to filter through over-saturated amounts of market feedback. The new capabilities include: Early Warning System - Stay ahead of digital conversations; companies can now identify crisis issues or marketing opportunities before they become viral. Command Center finds anomalies in a customer's data-combining volumes with historical context - and instantly alerts users of potential crises, issues or game-changing opportunities. Companies can also actively track competitors to gain market advantage. Actionable Drill Down - Command Center does more than just report the data, it works seamlessly with the other capabilities of the NewBrand Customer Experience Management platform. Users can quickly determine what's actionable and what matters most to their current and potential customers. NewBrand Command Center users can also add context and annotations directly to data and trends and then share the information across the organization for immediate action. Industry-Specific Context - Industry-specific categories provide in-depth and applicable insight. Companies can now track how they are performing across these categories against competitors, internal standards or industry benchmarks. Direct Engagement - Users can quickly access the most influential conversations and engage participants directly from NewBrand Command Center to understand what's causing a spike in volume or other trends.

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