Symphony Advanced Media, Inc. provides media insights for advertisers, agencies, and publishers. It offers solutions and services in advertising strategy, advertising performance, and consumer and shopper insights, as well as provides media optimization and advertising performance products. The company’s solutions include multi-channel campaign performance, advertising, effectiveness, segmentation and precision marketing, consumer insights, and custom insights and analytics. In addition, it offers SAM BrandInsights, a cloud based data visualization and automated data analytics platform. The company serves automotive, pharmaceutical, health and beauty care, consumer packaged goods, financial ...
2475 Hanover Street
Palo Alto, CA 94304
Founded in 2010
Symphony Advanced Media Inks Technology Deal with TiVo Research
Mar 25 14
Symphony Advanced Media (SymphonyAM), announced a new partnership with TiVo Research and Analytics, Inc. Together, SymphonyAM and TiVo Research will be creating the large single-source, cross-media panel of opt-in participants in the market, designed to enable deep insights into consumers' media consumption and social media engagement across screens, coupled with detailed demo- and psychographics, advancing understanding of the interplay between media and marketing beyond what is currently available. TiVo Research will license SymphonyAM's mobile and online app technology which passively captures media usage across television, mobile phone, tablet, and PC, including detailed social networking and search activity. This multi-year deal, effective April 1, 2014, will marry the large source of cross-media opt-in panel insights with data from TiVo TV set-top boxes to develop the most comprehensive view of media consumption and its impact on purchase behavior. As part of the deal, TiVo Research and SymphonyAM will recruit TiVo panel customers to opt into SymphonyAM's and TiVo Research's single-source, cross-platform panel. Data gleaned from the expanded panel will be available to the broad marketplace including agencies, advertisers, media companies and research firms, which all rely on consumer behavioral data across media platforms.