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February 12, 2016 4:59 AM ET

Internet Software and Services

Company Overview of Quixey, Inc.

Company Overview

Quixey, Inc. owns and operates a search engine for applications. The company allows users to describe their needs in plain English and then finds applications that users want. Its custom search APIs are used by manufacturers, carriers, application stores, and search engines. The company was founded in 2009 and is based in Mountain View, California.

278 Castro Street

Mountain View, CA 94041

United States

Founded in 2009



Key Executives for Quixey, Inc.

Co-Founder and Chief Executive Officer
Chief Financial Officer
Age: 46
Chief Architect
Chief Strategy Officer
Executive Vice President of Revenue
Compensation as of Fiscal Year 2015.

Quixey, Inc. Key Developments

Quixey Appoints Tamar Elkeles as Chief People Officer

Quixey announced the appointment of Tamar Elkeles as Chief People Officer. In this role, Tamar will lead all Human Resources globally and will be based out of the company's headquarters in Mountain View. Tamar joins the company from Qualcomm where she built an award winning learning organization and served as the company's Chief Learning Officer.

Quixey Launches Deep View Cards™ for Ads, Providing Better Access and Engagement with Mobile Apps

Quixey announced Deep View Cards for ads a new way for advertisers to deliver mobile app content and functionalities. Quixey is transforming how advertisers engage with consumers on mobile, with Deep View Cards outperforming other formats in conversion rates by up to 3x in direct comparison tests. Deep View Cards for ads can be used in a variety of ways. For example, Quixey has partnerships with U.S. and global companies including Adelphic, Alibaba, AskMe, Opera Mediaworks, and PocketMath; publishers such as Times Internet; and with advertisers on social networks through Flightly. To date, Quixey has served over 300 million Deep View Card ads to its advertising partners. Since Deep View Cards are programmatic, they help advertisers get their content discovered and surface the most relevant app functions to users at scale. In an A/B testing campaign on ad platforms, Deep View Cards delivered 130% to 150% higher engagement in click-through rates compared to other campaigns. Quixey uses a combination of content acquisition techniques and patent-pending native app mining technology, allowing Deep View Cards to be dynamic and rendered in real-time. Each Deep View Card represents the content and actions embodied by a specific function of an app, such as making a purchase or finding flight deals.

Quixey Announces Management Appointments

Quixey announced new additions and promotions to its executive team. Sudhir Mohan has been promoted to Chief Technology Officer; Roy Rong has joined as Chief Financial Officer; Scott Samson has joined as Vice President of Communications; Taher Savliwala has been promoted to Vice President of Intellectual Property and Product Legal Strategy; and Gary Liew has been promoted to Vice President, Chief of Staff. Mohan spent the last two years as EVP of Engineering at Quixey, leading a global team of scientists and technologists. Mohan has over 25 years of software product development experience, having held engineering leadership roles at eBay, Yahoo!, SGI, JVC, and startups. In his new position as CTO, Mohan will continue to play a pivotal role in Quixey's product and technology evolution by developing new systems, scaling the hosted solution infrastructure, building the company's world-class team, and driving strategic product innovation. Samson brings to Quixey about 15 years of marketing and communications experience within the technology industry. A strategic communicator, he specializes in accelerating adoption of new B2B technologies through integrated communications. Previously Head of PR, North America for leading public ad tech company Criteo, he built a highly successful communications program that increased awareness among key stakeholders. Previously a senior director at Quixey, Savliwala has joined the company's executive team to lead IP and concept development. He will be focused on strategic aspects of building, monetizing, and securing Quixey's intellectual property. Previously, Savliwala was a strategic consultant for several law firms and companies. Liew has more than 10 years of strategic planning and operations management experience within the technology industry. In his new role as Chief of Staff, he will be leading and driving initiatives aimed at addressing operational and strategic challenges across the company.

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