Technology Hardware, Storage and Peripherals
Company Overview of Lava International Limited
Lava International Limited produces and sells Android based smartphones, tablets and tablets, touch phones, premium bar phones, and feature-rich budget phones. Its sales and service distribution network comprises CFAs, distributors, e-commerce sites, retailers, and service centers. The company was founded in 2009 and is based in Noida, India with additional offices in Mumbai, Hyderabad, Kolkata, and abroad. It has a testing set-up in China, and a research and development setup in India. The company also operates in Nepal and the Middle East through distributors and retailers.
Sector – 64
Founded in 2009
Key Executives for Lava International Limited
Co-Founder, Chairman and Managing Director
Head of Marketing & Communication and Vice President
Compensation as of Fiscal Year 2015.
Lava International Limited Key Developments
Lava International Limited Announces the Launch of Pixel V2
Sep 7 15
Lava International Limited announced the launch of Pixel V2 - a device that will redefine smartphone photography. The smartphone is the second product in the Pixel series and has been launched at an MRP of INR 10,750. It is designed to deliver an excellent smartphone experience with unrivalled camera capabilities. The Pixel V2 is a 4G device and its design is a testimony to Lavaâ s in house product design & development capabilities. It has a vibrant 5 inch HD IPS display with a scratch resistant Dragon trail Glass. Giving a stellar performance, the smartphone is powered by a 64 bit MediaTek Quad Core Processor coupled with 2GB DDR3 RAM. The device has a whopping 16 GB internal storage that is expandable up to 32 GB. It is powered by Star OS 2.0 based on Android Lollipop 5.1 supporting dual 4G SIM slots (one 4G slot running at a time) with dual standby. It also packs a strong 2500mAh Li-Po battery. The Pixel V2 sports a 13 MP rear camera with dual LED flash and an 8 MP ‘selfie’ camera with LED flash. The smartphone promises to capture images like none other in its category and that’s because of the 1.4 micron large pixel size, F2.0 and F2.4 aperture of the rear and front camera, respectively. 1.4 micron large pixel size allows enhanced light intake per pixel helping in capturing brighter, clearer images with great detail. The aperture gives depth of field, better focus and great images in low light. The camera comes with 5 layer LarganTM lens in rear camera and 4 layer LarganTM lens in front camera along with Blue Glass Filter that cuts off infrared light to help the sensor reproduce true life-like colours. IPS display with full lamination further improves the viewing angles. Additionally, the camera offers advanced software innovations through MagicPix with features like wide angle Selfie (enables group selfies), night Mode (brighter pictures in low light), Pic Focus (focuses on the image and blurs the background), Face Beauty (for face sliming, smoothing, eye widening and whitening), Intelligent Mode and GIF maker. This combination of camera hardware and software will help photography enthusiasts capture professional level photographs right from their smartphone.
Lava International Limited Launches Iris Atom 2
Aug 18 15
Lava International Limited extended its Atom series of entry level smartphones with the launch of Atom 2 at INR 4,949 in India. Atom 2 is a good looking smartphone with a big screen at this price segment which has been specifically designed keeping in mind the requirements of a first time smartphone user. Powered by a 1.3 GHz Quad Core Processor, Iris atom 2 is a stylish and slim smartphone with segment leading features that deliver a great overall experience to the first time smartphone user. It comes with an impressive 11.43cm (4.5) FWVGA display and a 5MP rear camera that is equipped with panoramic capture modes and HDR feature which allows user to click pictures in High Definition. In the front is a VGA Camera. Iris Atom 2 comes with a 512 MB RAM that complements the processor and ensures a lag free experience. It offers enhanced standby support with 1750 mAh Li-ion battery. The device runs on Android Kitkat v4.4, and is upgradable to v5.1 Lollipop and also includes smart gesture control features. Additionally, the smartphone has an 8GB internal memory to store favorite apps, music & videos and the same is further expandable up to 32GB. The smartphone is available in two-colour variants, White and Black across all national retail stores, multi-brand outlets and online platforms.
Lava International Limited Announces the Launch of Pixel Series of Smartphones
Jul 27 15
Lava International Limited announced the launch of a new series of smartphones, the Pixel Series. It introduced the first variant, Pixel V1, an Android One device at a price of INR 11,350 in collaboration with Google. The Pixel V1 has been developed by close coordination between product R&D teams at Lava & Google. With the right hardware specifications and the promise of the Android One platform, Pixel V1 not only provides a great user experience, but also represents great value. Android One offers a high-quality experience, running new and fast version ofAndroid (Lollipop, 5.1) — with up to 2x better performance. On top of that, the device will be kept up-to-date with future versions of Android, so that it gets even better over time. The smartphone has been certified by Google -- specifically, tested to ensure it is fast and responsive. Reinforcing Lava’s design capabilities, this product is a marvel featuring a 5.5 inch wide HD screen in a slim design that fits beautifully in user palm. The phone has a 73.6% screen to body ratio with a 76.3mm wide body. The IPS display renders great viewing angles. Being on the Android One platform, the colour accuracy and brightness of the smartphone is up to 300% better than the industry average. In particular, this Android One device comes with an impressive touch screen that can detect up to 100 touches every second. The device packs 32 GB Internal memory further expandable up to 32 GB through SD card, and a 2GB DDR3 RAM. A higher internal memory is better than an extended memory since the read & write speeds from internal memory are 10X faster than a typical external SD card, thereby leading to a lag free experience. It will also allow a user to install all the upgrades and applications without running out of space. In terms of the camera, the Pixel V1 takes great 13MP BSI Rear Camera Images (Software enhanced 8MP sensor) and 8MP BSI front camera Images (software enhanced 5MP sensor). However, what ensures a great photography experience on the device is the 1.4 micron pixel size and F2.0 aperture of the rear camera. 1.4 micron pixel size allows more light intake per pixel helping in capturing brighter, clearer images with great detail. This pixel size is one of the high in the segment. The F2.0 aperture gives depth of field, better focus and great images in low light. The camera comes with 5P LarganTM lens and Blue Glass Filter that cuts off infrared light to help the sensor reproduce true life-like colors. Full HD video recording and playback is also supported. The effortlessly-chic looks of the smartphone perfectly complement the power-packed performance of 2650 mAh high voltage Li-Po battery. The new version of Android (Lollipop, 5.1) has a battery extension feature that gives users up to 90 minutes of extra usage. The Pixel V1 is powered by 1.3 GHz Quad Core processor and houses dual SIM 3G+3G connectivity. The smartphone features ‘5 point touch’. It also allows the user to experience Google voice search & voice commands from the home screen using the “OK Google” feature made famous by Google’s Nexus range of devices.
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