January 30, 2015 4:03 PM ET

Internet Software and Services

Company Overview of BlueLithium, Inc.

Company Overview

As of October 15, 2007, BlueLithium, Inc. was acquired by Yahoo!, Inc. BlueLithium, Inc. operates as a data driven performance marketing company. It offers AdPath Audience, which identifies a set of behaviors that meet the needs of a marketer or campaign and creates a segment targeting the profile; and Premium AdPath Audience that applies additional audience identifiers, such as publisher site analytics, registration data, or search query data to create behavioral segments. The company also provides AdPath Remarketing, an application of behavioral targeting that is used to increase the impact of messaging and effectiveness of marketing spend, which include Site Remarketing that identifies vi...

3055 Olin Avenue

Suite 2200

San Jose, CA 95128

United States

Founded in 2004





Key Executives for BlueLithium, Inc.

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