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February 08, 2016 6:40 PM ET


Company Overview of Harley-Davidson Motor Company, Inc.

Company Overview

Harley-Davidson Motor Company, Inc. produces and sells heavyweight motorcycles, as well as offers motorcycle parts, accessories, and related services. The company was founded in 1903 and is based in Milwaukee, Wisconsin. Harley-Davidson Motor Company, Inc. operates as a subsidiary of Harley-Davidson Motor Company Group, LLC

3700 West Juneau Avenue

Milwaukee, WI 53201-0653

United States

Founded in 1903





Key Executives for Harley-Davidson Motor Company, Inc.

President and Chief Operating Officer
Age: 50
Executive Vice President for Corporate Product Planning
Age: 66
Senior Vice President of Manufacturing
Age: 66
Vice President and General Manager of Materials Management
General Manager of Springettsbury Township Plant
Age: 49
Compensation as of Fiscal Year 2015.

Harley-Davidson Motor Company, Inc. Key Developments

Harley-Davidson Motor Company Reveals Project LiveWire

Harley-Davidson Motor Company revealed Project LiveWire, the first Harley-Davidson(R) electric motorcycle. While not immediately for sale, Project LiveWire is specifically designed for the purposes of getting insight into rider expectations of an electric Harley-Davidson(R) motorcycle.

Harley-Davidson Unveils New Low Rider and SuperLow 1200T

Harley-Davidson Motor Company has unveiled two new motorcycles, the new Low Rider and SuperLow 1200T. The mid-year release of the retro-cool Low Rider and rangy SuperLow 1200T completes the larger new-model launch in Harley-Davidson's 110-year history and keeps the throttle pinned on the company's accelerated, customer-led product-development process. The defiant attitude returns with a vengeance as the legendary Low Rider model name is reprised for an all-new cruiser that rolls with old-school class and new performance. A polished headlamp visor, wrinkle black trim, and split five-spoke aluminum wheels are touchstone styling elements from the original Low Rider model. The unrelenting thrust of the Twin Cam 103 powertrain signals departure with a satisfying, throaty tone through twisting header pipes feeding a 2-into-1 exhaust. Suspension is calibrated for all-day comfort and precise handling, while dual-front disc brakes deliver capable stopping power. The new adjustable seat and handlebar risers enable a perfect fit for more riders. Ample Genuine Motor Accessories offer endless possibilities for self-expression, so any rider can own the look and own the road. Harley-Davidson opens the door to touring adventure with the SuperLow 1200T, a motorcycle that combines a nimble chassis with essential touring features and the power to ride to the horizon.

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