March 01, 2015 7:55 AM ET


Company Overview of Gongos Research, Inc.

Company Overview

Gongos Research, Inc. provides quantitative and qualitative research tools and services. Its services include clinic research, concept development, consumer immersion, data integration, emotional connections, price/feature optimization, product assessment, product design, positioning, segmentation, sponsorship ROI, voice of the customer, and Website usability. The company also offers digital tools for conducting research, including Active Intercept, a program that allows moderators to live probe select respondents as they participate in online surveys; ConsumerView, an online qualitative research suite; Consumer Village, a marketing research platform for real-time interactions with consumers...

2365 Pontiac Road

Auburn Hills, MI 48326

United States

Founded in 1991





Key Executives for Gongos Research, Inc.

Chief Executive Officer and President
Vice President of Finance & Administration
Chief Operating Officer
Vice President of Global Methodologies and Vice President Marketing Sciences
Head of Consumer Products and Principal of Consumer Products
Compensation as of Fiscal Year 2014.

Gongos Research, Inc. Key Developments

Gongos, Inc. Announces Executive Appointments

Katherine Ephlin has been named Chief Operating Officer (COO) of Gongos, Inc. as announced by president & CEO Camille Nicita. As COO, Ephlin will be responsible for overseeing the day-to-day operations for the parent company and its business units, comprised of Gongos Research and O(2) Integrated. Additionally, she will continue to provide strategic input and direction as a member of Gongos' Enterprise Strategy Team. Gongos also appoints Susan Scarlet as Vice President, Strategic Branding. Along with this promotion, Scarlet joins the company's Enterprise Strategy Team. Most recently, Ephlin was Vice President, Operations for Gongos. Prior to that she was Director, Financial & Diversified team for Gongos Research. Scarlet was most recently, Senior Director, Strategic Branding and Director, Marketing & Public Relations for Gongos. She has held marketing communications and publicity roles in both Detroit and Los Angeles, for Seven Network Australia, entertainment branding company 3 Ring Circus and ad agencies, The Berline Group and Doner.

Gongos Announces Appointments

Tom Krause joins Gongos in the newly formed position of Vice President, Client Service. The company also appointed Andrea Hicks as Research Director. Both are seasoned research practitioners and corporate insights specialists. Krause was most recently with Advance Auto Parts and Hicks with Domino's Pizza. Krause will join the long-established General Motors client team on the automaker's ongoing business, and he will work across Gongos' internal teams to further develop the company's client-centric business curriculum. He was most recently Director of Customer Research at Advance Auto Parts, and has held positions at Best Buy, Pillsbury and Maritz Research. As Research Director, Hicks joins a dedicated project team that collaborates with national CPG, retail, and services organizations.

Gongos Research, Inc. Forms O(2) Integrated; Appoints Jason Raguso to Lead its New Business Unit

Gongos Research, Inc. has formed O(2) Integrated, a consultative unit dedicated to fusing enterprise data and primary research to reshape customer-centric decision making for Global 1,000 companies. O(2) Integrated will serve organizations by building retained extension teams that harmonize disparate data sources spanning enterprise, third-party and primary market research with applied mathematics. O(2) teams will work with clients to operationalize insights across business units. Beyond developing integrative strategies, O(2) will reconcile the signal-to-noise paradox to strengthen and socialize decision-making for its clients. The company appointed Jason Raguso to lead the company's new business unit.

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