September 30, 2016 3:32 AM ET


Company Overview of MarketShare Partners LLC

Company Overview

MarketShare Partners, LLC operates as a marketing analytics company. It offers Decision Cloud platform that provides analysis, budget, and timing services for marketers and agencies; and Price application used to price live event tickets. The company is headquartered in Los Angeles, California. As of December 9, 2015, MarketShare Partners LLC operates as a subsidiary of NeuStar, Inc.

11150 Santa Monica Boulevard

5th Floor

Los Angeles, CA 90025

United States





Key Executives for MarketShare Partners LLC

Co-Founder and Chief Executive Officer
Age: 51
Co-Founder and Chief Executive Officer
Co-Founder and Partner
Chief Financial Officer
Chief Operating Officer
Compensation as of Fiscal Year 2016.

MarketShare Partners LLC Key Developments

Audi UK Chooses MarketShare

MarketShare announced it has been selected by Audi UK to better understand its customers' journeys and optimise its marketing spend. Using MarketShare DecisionCloud, Audi will be able to fully understand the true value of each marketing activity as well as customer interaction, and predict the effectiveness of future marketing investments.

MarketShare Introduces MarketShare Tv, Delivering Sophisticated Analytics for Television Advertising

MarketShare has launched a powerful application for TV ad measurement. MarketShare TV assesses the business impact of the TV ads that marketers run, and helps brands use these findings to guide crucial television advertising decisions and to sync TV advertising with wider marketing efforts. Advertisers often struggle to track consumer response back to TV ads that initiate the path to purchase. MarketShare TV bridges the gap by identifying measurable consumer actions—such as website visits and inbound calls—that follow commercials being aired, in order to assess how TV ads impact consumer buying. Going beyond matching ads with actions alone, the application uncovers the degree to which key elements such as network, daypart, creative, and more contribute to responses. It also evaluates the wider business context, identifying incremental long- and short-term impacts these factors deliver to revenue. As a result, advertisers can make media and creative decisions with greater precision than ever. Because MarketShare TV sits alongside MarketShare's resource allocation and cross-channel attribution applications, MarketShare TV helps drive ripple effects across the marketing program. Advertisers can use MarketShare TV insights to inform broader marketing allocations, and to calibrate digital tactics to "reel in" customers that TV ads drive. Advertisers receive insights via a user-friendly dashboard featuring reporting, clear recommendations, plus tools to analyze competitor ratings and spending. Insights are refreshed with a very high frequency—typically on a weekly basis—giving advertisers guidance to pivot TV marketing programs quickly.

MarketShare Partners LLC, NeuStar, Inc. - M&A Call

To discuss Neustar definitive agreement to acquire MarketShare Partners, LLC

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