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October 06, 2015 5:34 PM ET

Internet Software and Services

Company Overview of Needle, Inc.

Company Overview

Needle, Inc. provides real-time expert shopping assistance services for ecommerce Websites. It operates a chat and voice communications platform that enables experts and product owners to engage online shoppers and raise conversion and net promoter scores. The company was founded in 2010 and is based in Bluffdale, Utah.

14864 Pony Express Road

Bluffdale, UT 84065

United States

Founded in 2010



Key Executives for Needle, Inc.

Founder, Chief Executive Officer and Director
President and Chief Operating Officer
Founder and Chief Technology Officer
Chief Marketing Officer and Senior Vice President
Vice President of Communications
Compensation as of Fiscal Year 2015.

Needle, Inc. Key Developments

Living Spaces Sees Dramatic Business and CX Results from its Needle-Powered Advocate Community

Needle and Living Spaces announced that in the first two months of deploying external advocates, Living Spaces has seen a substantial increase in both online customer satisfaction and sales using Needle’s technology and community services. Living Spaces has always focused on delivering the best customer experience, and wanted its online customers to have the same high-touch service experience as the customers who shopped at its brick-and-mortar stores. However, with just one call center, Living Spaces’ customer experience team was already very busy, and didn’t have the skill set or the capacity to implement and manage an enhanced online chat experience. That’s when the company turned to Needle. Needle sourced, motivated, and deployed an external group of advocates who were certified as Living Spaces product and brand experts. Using Needle’s visual sharing tools and gamified platform, Living Spaces advocates started providing real-time advice and guidance to its online customers who were looking for help, especially as they were comparing products and making purchase decisions. After launching their Needle program, Living Spaces saw an immediate improvement in its online CX.

Needle, Inc. Presents at 27th Annual ROTH Conference, Mar-10-2015 11:00 AM

Needle, Inc. Presents at 27th Annual ROTH Conference, Mar-10-2015 11:00 AM. Venue: The Ritz Carlton, 1 Ritz Carlton Dr, Dana Point, CA 92629, United States.

Amy Heidersbach Joins Needle as SVP, Chief Marketing Officer

Needle announced that, after more than 4 years at eBay Inc., Amy Heidersbach has joined the company as its SVP, Chief Marketing Officer. Amy is a seasoned B2C and B2B marketer, with more than 20 years of client and agency-side experience.

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