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February 14, 2016 6:29 PM ET


Company Overview of Vision 7 International Ulc

Company Overview

Vision 7 International Ulc operates as a marketing communications agency. The company provides advertising, media planning, public relation, digital marketing, Internet communication, and social media services to brands. It serves customers worldwide. The company was founded in 2010 and is based in Québec City, Canada with additional offices in Canada, the United Kingdom, and the United States. As of December 14, 2014, Vision 7 International Ulc operates as a subsidiary of BlueFocus Communication Group Co., Ltd.

300 St. Paul Street

Suite 300

Québec City, QC G1K 7R1


Founded in 2010





Key Executives for Vision 7 International Ulc

Chief Executive Officer, Chairman of Cossette, Director and Director of Cossette
Founder and Chairman
Age: 65
Chief Financial Officer and Executive Vice-President
Chief Executive Officer of The Camps Collective
Compensation as of Fiscal Year 2015.

Vision 7 International Ulc Key Developments

Vision7 International Restructures its Divisions; Names New Executive Team

Vision7 International has restructured and named its top executive team as the company embarks on an ambitious growth plan in the U.S. and global markets. The company is now organized under four operating divisions: Cossette Communications; Vision7 Media; Citizen Relations; and the newly-launched The Camps Collective. The company will continue to be run by CEO Brett Marchand. Company founders Claude Lessard and Pierre Delagrave will remain with Vision7 in non-executive roles, Lessard as Chairman and Delagrave as Chairman of the Vision7 Innovation Committee. Also, Glen Hunt, Chief Transformation Officer of Cossette, joins the North American growth team as Chief Transformation Officer of Vision7, and Martin Faucher remains a key member of the senior executive team as Executive VP and Chief Financial Officer. Cossette Communications, as recently announced, will be run in Canada by CEO Melanie Dunn. Marchand will continue as North American CEO and Chairman of Cossette. In addition to Dunn, Valerie Swatkow, SVP National Account Leader on the McDonald’s business in Canada, assumes a new role as EVP Client Leadership with primary responsibility for McDonald’s in Canada and the US, as well as a strategic role in delivering against the Vision7 strategic pillar of “Successful Clients.” Swatkow reports to Marchand. Cossette has offices across Canada and an office in Chicago that opened a year ago. Vision7 Media is headed by President Joseph Leon. The Camps Collective will be run by Colin Schleining as its newly appointed CEO. Schleining was previously the President of EDC NA, a former operating division of Vision7.

BlueFocus Is In Talks To Buy Vision 7

BlueFocus Communication Group Co., Ltd. (SZSE:300058) is negotiating to buy Vision 7 International Ulc. BlueFocus has announced that it has entered talks to acquire Vision7 International. But BlueFocus noted that the two firms have not entered nor inked any deal for the acquisition. It said there continue to be uncertainties and the planned acquisition poses risks to stock investors. According to foreign media, the deal's worth might reach $220 million. However, BlueFocus said the figure was "not accurate". Vision7 International Chief Executive Officer Brett Marchand refused to speak, reported TendersInfo.

BlueFocus Reportedly In Talks To Acquire Vision 7

BlueFocus Communication Group Co., Ltd. (SZSE:300058) is in talks to buy Vision 7 International Ulc, reported The Globe and Mail citing sources. Greg Paull, Principal at R3 Worldwide, which has been advising BlueFocus on acquisition targets, said, "They’re looking very closely at Cossette." Paull said, "They want to become a global holding group in the spirit of Dentsu [Inc.] and WPP [Group PLC]." Mill Road confirmed this summer that it has decided to explore strategic alternatives for [Vision7’s] North American assets. It is unclear whether the entirety of the company’s assets would be included in a possible deal. Adweek pegged the value of the acquisition at $220 million, citing unnamed sources. Brett Marchand, Chief Executive Officer of Vision 7, declined to comment on the possibility of a deal with Blue Focus. Holly Zheng, President of BlueFocus, when asked about Vision 7, said, "That particular name, we probably won’t be able to comment until anything gets concrete."

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