September 30, 2016 12:57 AM ET


Company Overview of Shapiro + Raj

Company Overview

Shapiro + Raj provides research-based consulting services. It offers custom research services from inception to reporting meeting the objectives and information needs of clients. The company’s research projects involve various methodologies, such as focus groups, IDIs, ethnography, team-shop, telephone surveys, online studies, mall and street intercepts, and mobile surveys; and specialized techniques comprising guided deliberations, virtual interviewing, patient typing, iconometrics communications testing, and social media research. It serves consumer packaged goods, financial and professional services, grocery and food service, pharmaceutical, and retail, as well as legal, including evident...

153 West Ohio Street

Suite 300

Chicago, IL 60654

United States

Founded in 1955





Key Executives for Shapiro + Raj

Chief Executive Officer
Vice Chairman
Managing Director of CPG Group
Managing Director of Pharmaceutical and Healthcare Group
Compensation as of Fiscal Year 2016.

Shapiro + Raj Key Developments

Shapiro + Raj Appoints Chuck Maniscalco as Chairman

Chuck Maniscalco has joined Shapiro+Raj as Chairman. Chuck brings over 30 years of Marketing, Strategy and General Management experience at Fortune 100 companies to the firm while also providing powerful perspective and insights, from his client-centric background. Chuck began his career at Quaker Oats, then PepsiCo subsequent to the companies' merger in 2001. As President, Gatorade, Chuck and his team doubled the business in less than 5 years through powerful marketing execution, highly successful line extensions, and a new product, Propel, which pioneered a whole new product category called Fitness Waters.

Shapiro+Raj Hires Gill Potter as Managing Director for San Francisco

Shapiro+Raj has hired Gill Potter as Managing Director. In his new role, Gill will lead the San Francisco strategy and consulting services as well as the company's analytics capability. In this new position, Potter will lead a dynamic strategy and analytics team that will better support West coast clients and enhance Shapiro+Raj's research, analytics, insights, and ideas capabilities.

Shapiro+Raj Promotes Kim Mizrahi to Managing Director for New York

Shapiro+Raj promoted Kim Mizrahi, PhD, to Managing Director. In her new role, she will lead New York strategy for CarbonSix, Shapiro+Raj's pharmaceutical practice as well as the company's core research and analytics capability. Mizrahi will lead the New York team while enhancing Shapiro+Raj's comprehensive research, analytics, insights, ideas and brand strategy capabilities.

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